Finding items of clothing at an affordable price is one of if not the most important aspects of a particular store. H&M excels in this category while maintaining high standards of quality and trendiness. Prices vary between categories, but it's reasonable to see t-shirts and long-sleeve shirts available for a low $5 to $12. There is a large number of products listed on their website. The product search tool helps locate clothing type, brand, and what other customers have purchased. You can also see other items that are particularly a good fit from similar clothing items of your choosing. There are several unique designers featured as H&M products, including Versace. They frequently reach out to designers in the industry to make items that would be appropriate fits for their stores.

Valuable Promotions

As you shop online through the H&M catalog, you will be greeted warmly with multiple promotions designed to help you save money. For example, currently H&M has a promotion that allows shoppers to save 30% off their purchase. Another promotion gives you 20% off when you sign up for their newsletter. These and other promotions are time sensitive but thankfully are replaced with other, sometimes even better, promotions when time runs out.

H&M has Been in Business over 16 Years

The online clothing business can be a challenge to break into and develop a passionate and loyal customer base. H&M has been able to do this over the past 16 years they have been operating in the United States. Their processes for both in-store and online over the years should give potential shoppers an element of confidence as they become customers. Shopping for clothes online can be a messy business with returns and refunds, and their rating indicates adequate customer resolution practices being in place currently. H&M also provides clothing options for men, women, and kids. This allows their store to become more of a one-stop shop for families searching for clothes.

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The Bad

Average Return Policy
H&M Does Not Offer Free Shipping

H&M falls short in two distinct areas:

Average Return Policy

While H&M has low prices and trendy products make them an enticing company to shop from, their return policy is average at best. Their return policy states 30 days being given from a purchase date to when a return will no longer be accepted. H&M does not accept items that have been worn or damaged. While there are stores who have policies much longer and shorter than this, their policy falls right in the middle of the road as far as valuable return policies are concerned. Another unfortunate feature is you can't return items purchased online in the physical store nor can you mail in store items in order to get a refund. This makes the return process frustrating for some customers.

H&M Does Not Offer Free Shipping

No free shipping option is included on their website. However, as you dig deeper into their policy it's relatively easy to see why it would be valuable to many shoppers nevertheless. Most orders are delivered within 3 to 5 business days (an additional 2 days should be given for rural addresses) and there is a flat shipping rate of $5.95 regardless of the size and weight of your package. If you have a heavy, possibly more expensive order, you won't be breaking the bank even without a free shipping option.

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The Bottom Line

Overall, H&M is recommended to those searching for clothing items that are affordable and stylish. Their merchandise and costs are extremely competitive, their sale items were not frequently selling out, and customers can find deals on items and not worry about a "sold out" mark on that sale item they are wanting to purchase. However, the H&M return policy has less to be desired and they do not offer free shipping. Regardless, H&M is a solid online clothing store option that will help you look stylish and save money.

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User Reviews

Star Rating

3.8

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602 Reviews

Review Breakdown

5 grade

38%

4 grade

30%

3 grade

12%

2 grade

1 grade

15%

Sentiment Criteria

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Luke Gibson Provo, UT

H&M is a great place to get fashionable clothing at pretty fantastic prices. One great thing about them is that their locations are often found outside major cities, making it easy to find good clothes if you live in such a place. It needs to be said though that some of their clothes are not great quality and that this doesn't always correspond with price: many of the men's cotton button-up shirts seem to disintegrate within just a few washes. However, if you are discerning, you can get a lot of fantastic long-lasting clothes for a great price (several jackets, shirts, and pants I have from there I still wear going on 7 years now. DON'T buy their shoes.

8 years ago

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Mario Martin Montgomery, TX

I've always been aware of H&M for several years, but I never shopped there because I thought H&M was for women. This past summer, I was with my teenage daughter and she wanted to go to H&M for her school shopping. As my daughter was making her selections, I decided to do some browsing myself. Surprisingly, I found some amazing men clothing items...I did go online later after my daughter returned to school and did some shopping for myself lol! Now, and after my initial H&M website experience I prefer the online website shopping for the absolute convenience!

4 years ago Edited February 16, 2022

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Caloway Salt Lake City, UT

H&M has really good clothes at very good prices. I do not dry my clothes in a dryer which helps the clothes I buy from H&M last longer. The shirts are the clothes that will wear out the fastest if not taken care of. The sweaters are really nice and they have really nice dress pants. The jeans run small and I normally don't buy them. The shoes will wear out fast as well. If you're looking for an economical way to look good, H&M is the place to go.

5 years ago

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Natasha Klimovych Rathdrum, ID

I love h&m , love the clothes and how you cam get a good deal. But i absolutely hate when ordering online and your items have arrived but they tend to always not send 1-3 items. Like there out of stock when in fact there not and i have to reorder those items. It pisses me off so bad and im waisting my time and money!!! I would give a 2 star but because the clothes are great and so are the prices its a 4.

8 years ago

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Nichole Davidson Sandy, UT

Fun atmosphere with great prices. Comparable to Old Navy in price level but better executed and more trends and options. Easy to find whatever it is you want or have an idea of - their selection is wide and you always walk out happy. Quality isn't great, but I'd rather spend little money on trendy clothing/accessories that aren't going to stay in style.

8 years ago

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Brianne sisca

Took almost 3 weeks for a delivery!!! That has never happened at any other site I ordered from. I called and got some $ off of price, but that didn't not make up for not having gift on time for job X-mas party. I shop online for 98% of gifts. Glad they tried to make it right and I know S--- happens. BTW, I was on hold nearly 60 minutes to remedy the issue! That was also a first they need to address.

9 years ago

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Jane Cathrine Tablizo East Orange, NJ

I Always buy clothes for my family at h&m, especially for my 4yr old daughter. I love h&M but I hope that cashiers will do their job a little faster coz they're really slow and a lot of customers are like having a bad day bcoz of it. I actually went to h&M at 59 columbus, told the lady cashier nicely "I'm sorry I'm kinda late alrdy", coz she was just so slow and talking with the other cashier and there's a long line. Then she told me that that's the fastest she can do (but she was really slow), then she was not being nice and arguing with me. Just really ruined my day

10 years ago Edited September 14, 2021

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Laurel Dalton Salt Lake City, UT

While the quality isn't always the greatest, H&M is the perfect place for stylish, trendy fashion! This is the perfect place to find the latest styles while still not breaking the bank. I would highly recommend H&M to shoppers young and old.

4 years ago

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Rafet Afnan Mymensingh, 34

Using H&M products for over two years and have never felt disappointed with their quality. Lastly bought a Hoodie for my Gf and she was over joyous with that outfit, it was perfectly matched her figure and was pretty comfortable, no rashes appear after rough use.

5 years ago

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Ioana Asiata Herriman, UT

H&M has the cutest selection of clothes. From women to children styles they're all affordable and in style. Their shoe selection isn't very large but always has some cute stuff! The stores are usually packed with very little cashiers so lines are usually long.

6 years ago

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Kimberly LeBaron Delta, UT

H&M has always been one of my favorite stores to shop at! Their clothing is cute, for a very reasonable price. Some of their items can be somewhat cheap quality though, so I would give them 4 starts. But the stores are always clean and the staff are always pleasant.

7 years ago

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Auditi Gilbert, AZ

H&M sometimes has the best prices for dresses! The material of their clothes are light and good for the summer. I struggle a bit to find the right fit, but overall their clothes are cute and comfortable with a reasonable price.

7 years ago

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Haley Evers Lehi, UT

I use h&m a lot. It’s the perfect quick way of looking for cloths. They have a huge variety and it comes in all different sizes. I don’t like the money you need to spend buying cloths their though. It’s really expensive!

8 years ago

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Cassidy Gundersen Orem, UT

I’m not the greatest fan of H&M but I do think they have some of the cutest baby clothes out there. Their stuff is stylish and fairly inexpensive. I like that they have conscious clothing lines and they give you a discount for recycling clothes. Great job giving back and being environmentally aware.

8 years ago

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Kelsey Provo, UT

H&M offers stylish clothing at really affordable prices. They have great sales and are easy to work with online or in the store. Their sizing seems to differ from other clothing companies at times, but it's easy to figure out. They deliver their clothes in a timely manner and returns are easy.

8 years ago

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Abbey Richards American Fork, UT

I get a lot of shirts from H&M. It is a really good place to get basic clothes. I have found that a lot of people where their clothes, so I don't feel like what I am getting is unique. I do shop there though because it is cheap and convenient.

8 years ago

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Tiffany Richmond, VA

The kids clothes are great ... they don't shrink or lint ball up! I've bought my daughters clothes from The Gap, Ralph Lauren, Children's Place, Macy's, Nordstrom ... the list goes on but the H & M clothes last her the longest and they are the most affordable!

9 years ago

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Blake Wilcox Salt Lake City, UT

I really like H&M. Their prices are great and clothing is very stylish. Every time I look for professional or casual styles I know that I can find it at H&M for a very low price. I have a lot of things from this store and I have loved all of things I have bought from them.

9 years ago

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Quen Wilson Ogden, UT

H&M is an incredible clothing store that offers high quality products for a low affordable price. I originally found out about H&M while I was living in Europe for a couple of years and loved the product. They will keep you stylish, up-to-date on the newest fashion trends and it's all done without breaking the bank.

9 years ago

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Jaylene Holcomb, NY

H&M is simply the best. Their wide variety of clothing ranges from babies to adults. There are lots of color, size, and style options, so it’s easy to shop for the whole family! You don’t often see ads for H&M, and that’s because everyone already knows that it’s the best! Shopping online is fun, but not the easiest. The website can be tricky to navigate, and there aren’t as many options online as there are in store. The company as a whole is very satisfactory though. Their products are good quality and worth the money!

7 years ago

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Beth Farmer Pleasant Grove, UT

I love shopping at H&M.com. I shop for all of my kids because they have cute kid clothes for great prices. I do think H&M should offer free shipping. Free shipping should be the standard in today's world. They also make returns easy by letting you return at any H&M close by and they also send return labels for you to send back right from your home.

7 years ago

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Michelle Hawker Las Vegas, NV

Love H&M online. They have a wide variety online and I can always find my size. There is usually some sort of online discount being offered. Of course, the clothes are not always the best fabric/quality, but price reflects that. It is easy to find a free shipping code for regular shipping. I love that I can return items purchased online to the store.

8 years ago

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Saylor D Herriman, UT

H&M is very affordable and has a variety of styles. However, occasionally I can't find what I'm looking for, or the styles don't match my specific style. Overall has a very nice selection though.

4 years ago Edited January 13, 2022

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KLF Fort Worth, TX

I love the price and quality of children’s’ clothing for my granddaughter! My chief complaint are the shipping times. Take this into account if buying for a holiday or special occasion!

5 years ago

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Inara Jivanee Katy, TX

I've bought some cute oversized hoodies and they are pretty nice quality. They are not super thick which is helpful for Texas weather, so I like the product. I would buy from here again.

5 years ago

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Patricia Broadus Long Beach, MS

I have always had the best experience with h&m! They’re clothes are very affordable and fashionable. I would definitely recommend this shop to anyone trying to change their aesthetic.

6 years ago

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Karen S Priest Pleasant Grove, UT

I can always find something at H&M. Their prices are great and selection is good. My only problem is I usually run into someone with the same out fit because so many people shop there.

7 years ago

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Alex Murphy Reno, NV

I bought all of my wedding party suits from here. The suits were really cheap and have help up super well. They look great too. I don't think that other H&M products have great quality, but there suits were great!

8 years ago

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Madison Brown Rigby, ID

Their clothes are really good quality and are also cute! I love their staff, they are always friendly, helpful, nice, and welcoming. Sure their clothes might be a little pricey but if you can splurge some money then you should definitely go and shop there.

6 years ago

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Hailey Moody , TX

Fairly priced clothing for a variety of different occasions. I have purchased a lot of my work clothes through this brand and they have a great selection. The quality of the clothing and materials could be better, but better than other brands at the same price points. Returns have been painless.

6 years ago

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Andrea C Moran-Melendez Jacksonville, FL

I absolutely love H&M. They have such a wide range of products and clothing options that really fit people of all different sizes and body tops which is a large reason why I shop at H&M. I do wish that they had some more affordable business pieces available.

6 years ago

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Trent Frazer Riverton, UT

Sharp clothes. Not everything is my personal taste, but the classic basics found here are always winners. The prices are sometimes all over the place though. Sometimes I’m surprised by how well priced they are, and some things I’m not willing to pay the higher price for. Overall I am a fan.

6 years ago

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Rushie Gregory Pleasant Grove, UT

H&M always has good sales going on and their original prices aren't bad either. They're up to date in fashion styles and they have good quality clothes. Although, word to the wise, their sizes run a bit small, so order a little big.

7 years ago

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Garrett Mingus Provo, UT

I have a few things from here, it is really cheap, so you kind of get what you pay for. It is not the highest quality, but the clothes are pretty decent overall for what you pay for. There is a wide range of styles to accommodate lots of different tastes. They also have lots of skinny and slim cut mens items.

7 years ago

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April American Fork, UT

H&M is always quite trustworthy, and their clothing is a great price! My only real concern is that the quality of their clothing is not the greatest I've ever seen. Clothes often shrink in the washing machine, and shirts often get holes quickly and easily.

7 years ago

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Whitney Stanko Smithfield, UT

I received some earring and they were adorable. However the material they were made out of wasn’t great. The coloring chipped easy and one even broke. I’ve also gotten clothing and it’s been great and held up well! Love the clothing sometimes jewelry isn’t the greatest.

7 years ago

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Sierra Beck Herriman, UT

I went to a H & M store in the mall and I found a shirt that I liked but it wasn't in my size. I looked online and found the piece I wanted on the h&m website and ordered it. It came to my house no problem and I love my shirt. It is super cute.

7 years ago

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Becca Tallahassee, FL

SO CHEAP, and they do free shipping specials now and then if you have an account and get the emails! I've gotten amazing throw pillow inserts made of real down for incredibly less expensive than even Amazon! The clothes aren't as great, but their Home online section is phenomenal.

7 years ago

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rcurtis Pleasant Grove, UT

I love H&M! It's such a cute store and I love shopping there with my friends! They always have nice, stylish clothes and its also nice for my little siblings. The prices are reasonable and the clothes don't wear out too quick.

7 years ago

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BLF Pleasant Grove, UT

Love this company and their clothing! They have sales all the time, so if you find something you like and don't want to pay full price for it you can wait a few weeks or a month and it will more than likely go on sale. I also like that they have a wide variety of clothing to choose from. Delivery of items can take a long time though.

7 years ago

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Ashley Pleasant Grove, UT

This is a great store if you are looking for fashionable styles for a low price. Most of the time the clothes only last for one season but its so affordable I feel like it is worth it. After Christmas is my favorite time to shop here because of the great sales they have.

7 years ago

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Ashley Nicole Jacksonville, FL

This store has really unique items and there is a section for everyone. The sale section is broken into smaller sections to allow for options. I really enjoy shopping here.

4 years ago

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kaylee Phoenix, AZ

I really enjoy shopping at H&M! Some of their clothes are very affordable, but some can be priced highly. Overall, the clothes and accessories are very aesthetic and stylish!

6 years ago

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Salma ,

The clothes here seem to be very attractive in terms of price and look but when you think of the way they were created and then the whole waste.. i dont encourage that!

6 years ago

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Mrs Daams

bought clothing for my children. not a super big collection of youth clothes, but good enough. a little on the pricey side even though stuff was on sale.

7 years ago

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Tara Beckert Saratoga Springs, UT

I love H&M clothing! They have a huge selection at incredibly affordable prices. Their website is easy to navigate. Clothes ship quickly and are easy to return if needed.

8 years ago

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Carlee Toone Provo, UT

I like H&M, However, the stores always seem messy to me and the sizing can be beyond frustrating because it is not consistent. I never shop at H&M online for this reason.

8 years ago

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Stevie American Fork, UT

Good quality for the price. Have purchased in store and online and have been happy with both. They lost one of my online orders and sent another one immediately.

8 years ago

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Pete Centerville, UT

I love H&M for their jeans. It's the only place I will buy jeans from because they're very comfortable and stretchy. Also they are very affordable, I have multiple pairs.

8 years ago

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Jonny Hancock Mona, UT

H&M has cool, stylish clothes at great prices. They also have a great selection - lots of great options and a good shopping atmosphere for both me and my wife.

9 years ago