H&M Logo
star star star star star_border

5.4

Overall Score

Author: Kalicia Bateman

LAST UPDATED: March 10th, 2022

Top Ranked Companies

thumb_up

The Good

  • Low Prices
  • Valuable Promotions
  • H&M has Been in Business Over 16 Years
H&M has a loyal fan base for many reasons, some of which includes:

Low Prices

Finding items of clothing at an affordable price is one of if not the most important aspects of a particular store. H&M excels in this category while maintaining high standards of quality and trendiness. Prices vary between categories, but it's reasonable to see t-shirts and long-sleeve shirts available for a low $5 to $12. There is a large number of products listed on their website. The product search tool helps locate clothing type, brand, and what other customers have purchased. You can also see other items that are particularly a good fit from similar clothing items of your choosing. There are several unique designers featured as H&M products, including Versace. They frequently reach out to designers in the industry to make items that would be appropriate fits for their stores.

Valuable Promotions

As you shop online through the H&M catalog, you will be greeted warmly with multiple promotions designed to help you save money. For example, currently H&M has a promotion that allows shoppers to save 30% off their purchase. Another promotion gives you 20% off when you sign up for their newsletter. These and other promotions are time sensitive but thankfully are replaced with other, sometimes even better, promotions when time runs out.

H&M has Been in Business over 16 Years

The online clothing business can be a challenge to break into and develop a passionate and loyal customer base. H&M has been able to do this over the past 16 years they have been operating in the United States. Their processes for both in-store and online over the years should give potential shoppers an element of confidence as they become customers. Shopping for clothes online can be a messy business with returns and refunds, and their rating indicates adequate customer resolution practices being in place currently. H&M also provides clothing options for men, women, and kids. This allows their store to become more of a one-stop shop for families searching for clothes.
thumb_down

The Bad

  • Average Return Policy
  • H&M Does Not Offer Free Shipping
H&M falls short in two distinct areas:

Average Return Policy

While H&M has low prices and trendy products make them an enticing company to shop from, their return policy is average at best. Their return policy states 30 days being given from a purchase date to when a return will no longer be accepted. H&M does not accept items that have been worn or damaged. While there are stores who have policies much longer and shorter than this, their policy falls right in the middle of the road as far as valuable return policies are concerned. Another unfortunate feature is you can't return items purchased online in the physical store nor can you mail in store items in order to get a refund. This makes the return process frustrating for some customers.

H&M Does Not Offer Free Shipping

No free shipping option is included on their website. However, as you dig deeper into their policy it's relatively easy to see why it would be valuable to many shoppers nevertheless. Most orders are delivered within 3 to 5 business days (an additional 2 days should be given for rural addresses) and there is a flat shipping rate of $5.95 regardless of the size and weight of your package. If you have a heavy, possibly more expensive order, you won't be breaking the bank even without a free shipping option.
gavel

The Bottom Line

Overall, H&M is recommended to those searching for clothing items that are affordable and stylish. Their merchandise and costs are extremely competitive, their sale items were not frequently selling out, and customers can find deals on items and not worry about a "sold out" mark on that sale item they are wanting to purchase. However, the H&M return policy has less to be desired and they do not offer free shipping. Regardless, H&M is a solid online clothing store option that will help you look stylish and save money.
Was this content helpful?
thumb_up Yes thumb_down No

Star Rating

info

3.8

star star star star star_border

602 Reviews

Review Breakdown

5 grade

38%

4 grade

30%

3 grade

12%

2 grade

4%

1 grade

15%

Sentiment Criteria

Value

star star star star star_border

Quality

star star star star star_border

Service

star star star star star_border

Trustworthiness

star star star star star_border
cancel
info
star star star star_border star_border

R Jones Gilbert, AZ

While I love the style and selection at this store, not to mention price, I am thoroughly disappointed that H&M does not offer product reviews on their website. I do not have an H&M in my city, so online is the only way I have access to that store. Reviews help me figure out if an item is worth buying. I don't like taking blind risks with my money. Anyone who has ever bought a dress online, only to find the stitching is off or the color does not match the picture online knows the struggle. Sure, I could send it back. But I shouldn't have to. Please H&M, add product reviews to your website. It would benefit you and your customers.

10 years ago

star star star star_border star_border

Kaylee Gay Chicago, IL

I really like the clothing options at H&M and think they have very cute stuff. However, their customer service was very poor. When I go into a store most of the time the employees are too busy gossiping about their coworkers or not doing anything helpful. I also felt like they were kind of rude whenever I interrupted their conversation when I just needed help getting a shirt down from off the rack. I am not a huge fan of how their employees ignore the customers a lot of the time, but I do like the clothing they sell!

4 years ago

star star star star_border star_border

Brittney Mac Gregor Louisville, KY

Although H&M have clothing that resembles the latest fashions and most importantly, carry plus size clothing, the clothing is made with thin cheap materials. I have bought several blouses and dresses from H&M, but they do not last very long. You can expect your clothing to last around a year or so, and if you wear it frequently, way less than that. Popped buttons, busted zippers, loose seams, and tears are all very common with H&M clothing.

5 years ago

star star star star_border star_border

Val Walnut Creek, CA

Love the Concious sustainable clothing and I’m intended to keep purchasing it. But I hate getting tons of plastic with each and every order. Even a tiny baby T-shirt has its separate plastic bag! That actually makes this clothing not very sustainable. Why not just wrap the whole order in paper and put it in a box? So that you get only one box and one piece of paper for recycling. Some other stores do that.

7 years ago

star star star star_border star_border

N Broad Brook, CT

i love H&M and would prefer to give it 5 stars but I can't. Why does it take them to deliver anything and everything i order online at least 10 business days to arrive to my house? Even during off season. I love the brand, clothes, style, i shop here besides the experience with online shopping/ordering. I mean sometimes i buy it with time in advance because there is an event and i find myself having to still buy something else because it NEVER arrives between 2-3 days. Please fix this and i'll give you 5 stars!

7 years ago

star star star star_border star_border

Nyla C. Edison, NJ

H&M has had discriminatory ads back in the day that really hurt its chances for potential customers. Another issue I have with H&M is that though they offer decent clothes, the prices can be a little intimidating. I also noticed that their sizes tend to be off as well.

5 years ago

star star star star_border star_border

Iris Sanders Denver, CO

I really like that H&M has great basics and styling pieces that compliment my wardrobe. However, I am a little turned off by the fact that they are a fast-fashion brand. I wish that the clothes from here were made in a more sustainable way because it would motivate me to buy more clothes from them.

6 years ago

star star star star_border star_border

Lesa Burgess Pleasant Grove, UT

I ordered off H&M online store and the item took about 2 weeks to arrive. The items that arrived were exactly what was described online. Size fit perfectly & so no complaints there. I would give this online service 3 stars.

8 years ago

star star star star_border star_border

Alicia Holman Gilbert, AZ

I think they have good prices on their clothes, but they are so packed in the stores that it's sometimes hard to find your way around the store. Also, the men's clothes are all over the place as far as styling. I do think the clothes are made fairly well for what you pay.

8 years ago Edited September 14, 2021

star star star star_border star_border

Sav Flo Salt Lake City, UT

The clothing is cheap and seasonal. I tend to buy things from H&M that I know I'll only be wearing for a short while because the quality of the clothes doesn't last. I've been to stores of H&M that have been out of control with clothes all over and as a customer it makes it relatively hard to find what I'm looking for in chaos.

9 years ago

star star star star_border star_border

Christopher Haueter Salt Lake City, UT

H&M has a pretty good style but can get a little feminine for my taste. The quality of the clothes isn't that great but the price of the clothes makes it totally worth it. There are always really cheap deals there and I can't complain about that.

9 years ago

check_circle

Review Source

star star star star_border star_border

mccandless24 Kaysville, UT

While my older daughter loves H&M I have had a really hard time finding options for my younger daughter age 9. There is always very little inventory for her in the store closest to us so she usually leaves disappointed. I have found more options in a store further away from us but it still seems a lot less than what my teenager has available to her.

6 years ago

star star star star_border star_border

Natalie Dillon Provo, UT

The website for H&M is pretty well organized. It has a huge selection, and its prices are fair. The quality of the products is pretty poor, but considering the low prices it is not too bad. I will continue to shop there because I know I can usually find something for any type of occasion I am looking for. I have had a lot of clothing rip, but if I didn't pay very much for it in the first place, I don't mind as much.

8 years ago

star star star star_border star_border

Paige Stockard Wichita, KS

H&M has some really good deals, but in the end you get what you pay for. The quality isn't amazing, and some of the styles are super cute but most are a little tacky or just things that I wouldn't wear.

6 years ago

star star star star_border star_border

Lindsey American Fork, UT

I've shopped online with H&M before, but their clothing sizes have never really fit me well, especially pants. They have a great return policy though if you want to buy them, try them, and return them if you don't like them.

8 years ago

star star star star_border star_border

Hayley Lambdin Orem, UT

H&M definitely has a plethora of clothing but the quality isn't the best and it's very hard to find everything you need. If you are looking for cheap, cute clothing though-this is your place!

8 years ago Edited September 14, 2021

star star star star_border star_border

Derek Heiner Centerville, UT

I don't shop there a lot but when I do go it's really easy to find things that I like. The quality of clothes are pretty good. Also I wish the mens section was bigger, the women section is huge and the mens is tiny.

8 years ago

star star star star_border star_border

Sandra Dubas Salt Lake City, UT

I like H&M because of their prices and the styles that they have. The quality of the clothing is okay but for sure worth to buy for the prices they offer. Everything that I got from this store has always worked for me.

9 years ago

star star star star_border star_border

Kyler Ashby Phoenix, AZ

While the prices are great I think that sometimes it tends to put all it's eggs in one basket in serving a particular fashion sense. Variety does not seem to be H&M's forte. That's just my personal observation.

9 years ago

check_circle

Review Source

star star star star_border star_border

Nicole Sohm Kissimmee, FL

I feel a little overwhelmed when I shop here. The last time I shopped at H and M I bought sweat pants and they started falling apart within a week of wearing them. Luckily they had good customer service, and let me return them.

6 years ago

check_circle

Review Source

star star star star_border star_border

Angelina Hamilton Gulfport, MS

Somethings are over priced. I just wish they would have more sales. My daughter loves their clothes but they never seem to have a discount until they are on clearance and then the sizes you need are not available. However, they do have all the right styles that are in and popular.

6 years ago

check_circle

Review Source

star star star star_border star_border

Ron Durfey Pleasant Grove, UT

Ordered our Christmas pajamas for our family through H&M and received them just in time. Products shipped were correct sizes and quality of product matched the cost of the product. PJ's only lasted one Christmas but they were what we were expecting.

7 years ago

star star star star_border star_border

Sherry Walbrecht Provo, UT

My husband loves this store but I think the men’s clothes are so much better than women’s. Women’s clothes are so much smaller than normal and still overpriced for how bad the quality is. Not my favorite place to shop.

7 years ago

check_circle

Review Source

star star star star_border star_border

Courtney Eames Kaysville, UT

I have always dreaded going into H&M because I feel like they only have clothes for one body shape! I have always been curvy and I don’t feel like they make clothes that are flattering on a curvy body! I avoid H&M but I know that many of my friends love it!

7 years ago

star star star star_border star_border

Chase H Provo, UT

Great for Chinos or sweatshirts... basically any material that feels a bit more durable. Any thinner material shirts, don't bother. They wrinkle too easy. A lot of the clothing just seems cheap quality. Good prices though. I do like the 15% discount for donating old clothes though.

8 years ago

star star star star_border star_border

Alle South Jordan, UT

I love the clothes here but the sizes are much smaller than normal sizes, it is very frustrating, so I always have to go a size or two up but the clothes are always cute.

8 years ago

star star star star_border star_border

Chelsea Stewart Salt Lake City, UT

I love H&M and yet also hate it. The prices sometimes are great. The quality can be good or bad. The styles good or bad. It's always a toss up, but overall pretty good.

9 years ago

star star star star_border star_border

Maile Curtis Salt Lake City, UT

I love the styles and the prices. However, they do not allow to use giftcards on their website. It makes it really difficult if you want to buy something on a giftcard.

9 years ago

star star star star_border star_border

Kenneth Okerlund

In store experience is great, while the online experience is terrible. I wouldn't shop from them if there wasn't one at the local mall. Great clothes for great prices!

9 years ago

check_circle

Review Source

star star star star_border star_border

Morgan Elijah Tallahassee, FL

H&M's products are great for they inexpensive price. I just wish they would not continue to degrade the black community. They seem to preach diversity but slander a particular set of people.

6 years ago

check_circle

Review Source

star star star star_border star_border

Daphne Brown Riverton, UT

This is a perfect store for my teenage girls and we find some great items here. But when I try to shop for myself I have trouble finding what I need. I do love the price on the items and wish the quality was a little better.

6 years ago

check_circle

Review Source

star star star star_border star_border

Alyssa Boren American Fork, UT

Sometimes the clothes I got would look completely different than what they looked like on the website so I had to return them. The clothes are cute, but make sure to carefully look at what you are buying.

7 years ago

check_circle

Review Source

star star star star_border star_border

Scotlynn Blair Phoenix, AZ

I've never bought from H&M online but I love that they give options of different sizes and colors. I love that they give good options in store and then offer more options online.

7 years ago

check_circle

Review Source

star star star star_border star_border

Breanne Stanko Logan, UT

Pretty good clothing store. Lots of cloths, but always messy and never organized. The clothes are also very expensive and not always great quality some clothing I had ripped easily.

7 years ago

check_circle

Review Source

star star star star_border star_border

Terra Stanko Hyrum, UT

Not a big fan of this store. Have a big selection, however either super expensive or out of sizes, or out of stock. The customer service wasn't great to help when finding different styles and clothing.

7 years ago

star star star star_border star_border

Marissa Redwood Falls, MN

I like a lot of H&M, although I haven't shopped there in a long time. Some of their clothing is really tacky, and finding a shirt that feels like it won't fall apart in the washer can be tricky.

7 years ago

check_circle

Review Source

star star star star_border star_border

Sarah Kaysville, UT

I like the clothing here for the most part but I just don’t like to shop there because it is so overwhelming. It’s usually messy and there is so much that I would rather not go in.

7 years ago

check_circle

Review Source

star star star star_border star_border

Alyssa skinner Gilbert, AZ

I have always loved H&M! They have the all the basics you need at good prices! They also give you 15% off if you bring in any used clothes and they donate them. Overall love this store!

7 years ago

star star star star_border star_border

London Larson American Fork, UT

there clothes are very cheap looking and feelings. although they can be cute it they are not a good material. but they are cheap which is very nice!

6 years ago

star star star star_border star_border

Aubrey Rentschler Salt Lake City, UT

I like the pricing of their clothes; however, I wish the store was more organized because it's overwhelming when you go there.

9 years ago

star star star star_border star_border

Naevi Staheli

I like H&M because of the cute clothes that are sold and the nice return policy. I wish that their website better matched their stores.

9 years ago

check_circle

Review Source

star star star star_border star_border

Jake Mecham Ogden, UT

Wear it once and then if you decide to wash it, you will never wear it again. Your black shirt will somehow have bleach on it and it will go from an XL to an XS

6 years ago

check_circle

Review Source

star star star star_border star_border

Valentino Chanel South Jordan, UT

Their only problem for me is that they don’t have my size! Their sizes run small. A large is more like a medium in other retail stores like old navy.

6 years ago

star star star star_border star_border

Nathan D. Warrendale, PA

H&M clothes are decent, they are a good place to shop if you are looking for trendy and inexpensive clothing however the quality does not last the test of time.

6 years ago

star star star star_border star_border

Dani Provo, UT

Very cheap quality. They have cute styles but if you’re looking for good quality clothes this is not a good option. Definitely a throwaway fashion type of store

7 years ago

star star star star_border star_border

Humzah

We went shopping and was dissapointed by the clothing range. The online store provided better options however. As such, I have to exclusively shop online despite the prices.

7 years ago

star star star star_border star_border

Crystal Menzie Tallahassee, FL

I like the types of clothing H&M has but what I dislike is the type of materials because it tears so easily.

4 years ago

star star star star_border star_border

R Tallahassee, FL

I feel so hip in this store. They always have the latest trends. If only older populations can shop there.

6 years ago

star star star star_border star_border

Kaitlyn McBride Midvale, UT

I’m not a fan of fast fashion, but if you’re needing something in a pinch this store comes in handy

6 years ago

star star star star_border star_border

Brenda OSullivan

I like their style of clothing the quality is just not satisfactory but the price reflects the quality

7 years ago