H&M Logo
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5.4

Overall Score

Author: Kalicia Bateman

LAST UPDATED: March 10th, 2022

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The Good

  • Low Prices
  • Valuable Promotions
  • H&M has Been in Business Over 16 Years
H&M has a loyal fan base for many reasons, some of which includes:

Low Prices

Finding items of clothing at an affordable price is one of if not the most important aspects of a particular store. H&M excels in this category while maintaining high standards of quality and trendiness. Prices vary between categories, but it's reasonable to see t-shirts and long-sleeve shirts available for a low $5 to $12. There is a large number of products listed on their website. The product search tool helps locate clothing type, brand, and what other customers have purchased. You can also see other items that are particularly a good fit from similar clothing items of your choosing. There are several unique designers featured as H&M products, including Versace. They frequently reach out to designers in the industry to make items that would be appropriate fits for their stores.

Valuable Promotions

As you shop online through the H&M catalog, you will be greeted warmly with multiple promotions designed to help you save money. For example, currently H&M has a promotion that allows shoppers to save 30% off their purchase. Another promotion gives you 20% off when you sign up for their newsletter. These and other promotions are time sensitive but thankfully are replaced with other, sometimes even better, promotions when time runs out.

H&M has Been in Business over 16 Years

The online clothing business can be a challenge to break into and develop a passionate and loyal customer base. H&M has been able to do this over the past 16 years they have been operating in the United States. Their processes for both in-store and online over the years should give potential shoppers an element of confidence as they become customers. Shopping for clothes online can be a messy business with returns and refunds, and their rating indicates adequate customer resolution practices being in place currently. H&M also provides clothing options for men, women, and kids. This allows their store to become more of a one-stop shop for families searching for clothes.
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The Bad

  • Average Return Policy
  • H&M Does Not Offer Free Shipping
H&M falls short in two distinct areas:

Average Return Policy

While H&M has low prices and trendy products make them an enticing company to shop from, their return policy is average at best. Their return policy states 30 days being given from a purchase date to when a return will no longer be accepted. H&M does not accept items that have been worn or damaged. While there are stores who have policies much longer and shorter than this, their policy falls right in the middle of the road as far as valuable return policies are concerned. Another unfortunate feature is you can't return items purchased online in the physical store nor can you mail in store items in order to get a refund. This makes the return process frustrating for some customers.

H&M Does Not Offer Free Shipping

No free shipping option is included on their website. However, as you dig deeper into their policy it's relatively easy to see why it would be valuable to many shoppers nevertheless. Most orders are delivered within 3 to 5 business days (an additional 2 days should be given for rural addresses) and there is a flat shipping rate of $5.95 regardless of the size and weight of your package. If you have a heavy, possibly more expensive order, you won't be breaking the bank even without a free shipping option.
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The Bottom Line

Overall, H&M is recommended to those searching for clothing items that are affordable and stylish. Their merchandise and costs are extremely competitive, their sale items were not frequently selling out, and customers can find deals on items and not worry about a "sold out" mark on that sale item they are wanting to purchase. However, the H&M return policy has less to be desired and they do not offer free shipping. Regardless, H&M is a solid online clothing store option that will help you look stylish and save money.
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Star Rating

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3.8

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602 Reviews

Review Breakdown

5 grade

38%

4 grade

30%

3 grade

12%

2 grade

4%

1 grade

15%

Sentiment Criteria

Value

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Quality

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Service

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Trustworthiness

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Bryan Greenville, SC

I have been a customer of H&M for many years. Recently, I ordered some items online using the mobile H&M app and my items were sent to my previous address even though my correct address was listed as my shipping address. So I’ve contacted H&M as soon as I realized this and there was pretty much nothing they could do for me other than out of me 20% off of my next order. Due to the items being on sale they were no longer available in my size to order. I asked if the items could be redirected and they assured me that there was nothing that they could do. I asked if they could contact in the warehouse with the items will be shipped to and to stop the return order and they assured me that there is nothing they could do. I asked if the items could be bought from another store and shipped to my home address and they informed me that was something they do not do. I even asked if there was anyway to alert me when the items were back in stock, again they stated that, that was something they did not offer. I just think in 2018 H&M should provide more ways for customer satisfaction especially since this was not my mistake. A simple I’m sorry isn’t good enough.

8 years ago

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Julia N

An item was not included into my finished 200 CAD order, even though it was clearly stated that this item IS available and in stock. When I filled out a contact form with the question regarding this issue, I got no reply. I had to make a second order just for that one item that the H&M Canada team failed to include into my original order, having to incur the delivery charges of CAD 7.99 for this second order. All of this - the unfulfilled order, the absence of reply to my question, and the necessity to make a second order and incur a delivery charge - left a most negative impression with H&M Canada online shopping.

9 years ago

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Dail Chesterfield, VA

Just left one of my favorite stores to shop in H&M at Stoney Park Fashion Mall in Virginia. There were 3 sales associates a female and 2 men one was being trained by the other, I walked in the store no one greeted me the entire time I was in the store never got asked if I needed help nothing I dont give my money to places that do not show me they appreciate my business especially when its not the first time!!!!!!

7 years ago

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Kristiane R Durfey Pleasant Grove, UT

I have shopped at H&M many times. Their prices were very low but I felt like most of their clothing was pretty cheaply made. I have been very pleased with their mens joggers. They are well made, comfortable and wash well and the cost was fair. Many colors to choose from as well.

7 years ago

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DMAC Beverly Hills, CA

Very poor website and client service team, I entered the wrong discount code and they promised me that would adjust my purchase amount. I get my credit card statement and it was not done, so I contact them and now they say the code would not apply. They can keep the 8 bucks, they have lost me as a client.

8 years ago

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Steve Ashby Portland, OR

I always go into an H&M store with high hopes...but come out with nothing. They have good prices on clothing and a lot of inventory, but I think you have to be under 25 to appreciate their shirts, pants and accessories.

5 years ago Edited September 14, 2021

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Lori Fletcher Saratoga Springs, UT

One of their locations wouldn't let me go back in the dressing room while my young daughter was trying on clothes. They made her come out to show me. I was very upset about that and there were no signs saying a parent couldn't go back in the dressing room. The manager was extremely rude.

6 years ago

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Kaylee West Jordan, UT

The clothes are cheap and stores are crowed with too much product and are messy. If you want clothes that are going to last a long time this is not the place to buy them.

8 years ago

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Lacey Horne Eagle Mountain, UT

I know you can get great deals here. But I watched a documentary on how badly the workers in other countries are treated, under paid, work in poor conditions and how they are basically disposable.

6 years ago

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Amy Boren American Fork, UT

Its hard to see how their clothes really fit from their web site. Its easy to navigate and they have a lot of clothes to browse but this is one store I feel it is better to go to in person.

7 years ago

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Aliza Henline Provo, UT

I personally think that it's overpriced for the quality- and I am disappointed in them for fake advertising about caring about the planet when they are big culprits in the whole textile waste problem.

7 years ago

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Britin McAffee Cedar City, UT

I have a hard time ever finding something I actually like and then I feel like the quality of the clothes isn’t very nice and seems to fall apart easy

6 years ago

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Jodianna Orlando, FL

They have a lot of clothes but I do not like how pricey it can be. Majority of the items are bad quality.

5 years ago Edited September 14, 2021

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teresa

The company does not provide any service that allows a person to find out what stores have items in stock.

9 years ago

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Mhorne182 Eagle Mountain, UT

HM clothes are cheap and seem to be low quality. Also seem to exploit cheap labor in other countries. Won’t shop here

6 years ago

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Roberson Salt Lake City, UT

H&M makes a variety of clothing however I tend to stick with t-shirts. They usually fit well but end up wearing out relatively quick.

6 years ago

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Algie

Customer service, no one greeted me or asked if they could help me to locate any merchandise.

7 years ago

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Dylan Findlay South Jordan, UT

You definitely get what you pay for. Although the clothing is trendy, the quality lacks.

8 years ago

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William South Jordan, UT

Very cheap store, and you get what you pay for. If I need an outfit to destroy, I go here.

8 years ago

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Cim Carver Cheyenne, WY

I really want to like H&M...however, apparently they don’t make clothes for people of my size. 6’4” 230

6 years ago

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AlisaD Salt Lake City, UT

Very cheaply made materials. Price is good for what you get.

4 years ago

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Odessa Prater

I liked their old style of clothes. What they offer now is not so good

7 years ago

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Alana Raap

I love the style and the work clothes but nothing ever fits me right.

7 years ago

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Maya Smith Jacksonville, FL

Designs can be very bland and expensive for no reason. Male T shirt quality is nice though.

6 years ago

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Brooke Salt Lake City, UT

Clothes are cheap and don’t last very long.

8 years ago