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LuckyVitamin

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6.3

Overall Score

Author: Kaitlyn Short

LAST UPDATED: April 19th, 2022

LuckyVitamin began three generations ago with a family interested in helping others live healthier. Starting with a pharmacy in 1956, the Wolf family became frustrated with western medicine and wanted to do more with natural wellness and alternative medicine. They opened a health and nutrition store in 1996, offering a wider variety of services and products for health. The website, LuckyVitamin.com, was opened in 2005 to present to the larger public its products that help improve health and overall well-being.

Check Out LuckyVitamin Reviews from Real Customers

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The Good

  • Positive Reviews
  • Online Retailer
  • Thorough Product Information
  • 90-Day Return Policy
  • Free Shipping on Orders Over $49
  • Lucky Rewards

Positive Reviews

With over 1,600 reviews, LuckyVitamin scores extremely high within the vitamins and supplements industry. The average rating is over 4.5 stars, and the company is currently ranked in the top spot for vitamin stores.

Online Retailer

LuckyVitamin has created a global e-commerce market through its online store. The company is reaching not only inside the United States but also to over 40 other countries. In fact, the company does not even have a physical store, which it says is one of the ways it can keep prices as low as possible.

Thorough Product Information

The LuckyVitamin site provides thorough information on each product. With the mission to provide health and wellness to all customers, each product page is filled with helpful information including comprehensive product descriptions, ingredients, suggested use, warnings, manufacturer info, and customer reviews. If you want additional information, it will link you to articles related to that product. This allows consumers who want information about the product in general to get a wide view of this product, the specific brand, and the general uses. 

From the site, you can access any of its 24 categories of products. The most popular include Nutritional Supplements, Personal Care & Beauty, Vitamins & Minerals, Food & Snacks, and Sports Nutrition. Whether it's sports, dietary supplements, or overall health and wellness, we are positive that you will find what you are looking for. 

Each product view includes a picture of the nutrition label so it can be viewed just as it would be on the actual product. This leaves little to the imagination about what you are getting when you purchase the vitamin. The LuckyVitamin site is also very thorough on its return policy information.

90-Day Return Policy

LuckyVitamin accepts opened or unopened items 90 days after the purchase. LuckyVitamin includes specific, step-by-step instructions on how to return items. It also includes what to do in special cases and which brands do not apply to this policy.

Free Shipping on Orders Over $49

When shopping on LuckyVitamin, you'll receive free shipping when you spend more than $49. The site keeps track of this, letting you know how much more is needed to obtain the free shipping. It also offers free shipping on certain promotional items. 

When you are checking out, an auto-ship service is available with a discount applied instantly to the order. Consumers can both choose how often the products are shipped and are notified before each shipment is sent out to give them a chance to cancel the order if desired.

Lucky Rewards

LuckyVitamin offers a rewards program for its customers called Lucky Rewards. When consumers sign up for a free MyLucky Account, they earn one Lucky Rewards Point for every dollar spent. Certain promotional items may also be worth more points. Once consumers earn 500 points, $5 in cash is applied to their account.. 

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The Bad

  • Website Navigation
  • Flaws in the Rewards Program

Website Navigation

Although the site is extremely detailed and thorough on its information, this can make it a little hard to navigate. There are multiple pages a user must go through before getting to a page with actual products on it. It also has 24 categories of products which, while some may find helpful, others may find it is too many and makes browsing difficult. 

Flaws in the Rewards Program

While it is good that this company even has a rewards program, its program is not competitive in the industry. Because you only earn, generally, one point for every dollar spent, a customer must spend approximately $500 dollars to receive $5 in credit and the consumer must wait 45 days after they've earned the points to use the credit. The rewards program also does not discuss any other options for credits besides the 500 points for $5.

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The Bottom Line

LuckyVitamin has helped thousands of consumers enjoy life more fully with its extensive list of products. However, it does not have the most "rewarding" rewards program, and its site is a bit more difficult to navigate than other sites. It does provide services that make it one of the best vitamin stores we have reviewed. Its auto-ship feature is very useful for returning clients, the site provides a lot of helpful, detailed information about a large number of vitamins, minerals, and herbs.

Above all, the customer reviews truly show the quality of LuckyVitamin. If you are looking for a lot of options and plentiful information about vitamins and nutritional supplements, LuckyVitamin would be one of our top choices.

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Star Rating

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4.6

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2,846 Reviews

Review Breakdown

5 grade

75%

4 grade

17%

3 grade

4%

2 grade

2%

1 grade

3%

Sentiment Criteria

Value

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Quality

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Service

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Trustworthiness

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ruthersfam Union City, CA

This is the second time I tried to order. The first time, I submitted the order and got the "flower" symbol, indicating it was processing, but after 5 minutes, I gave up and closed out the website. Later that day, one of the customer service staff called me, asking if I had trouble with the order. But after spending 10 minutes on the phone with him and him finding out I was trying to do an auto ship, he said hd could not help me and that I had to do it myself. Could not use the promotion, even though it stated It was good for two days from the send date of the email... Today, I completed the order and had another code for $5 off $65 or $10 off $100. My subtotal was $116, but it would not accept the $10 off, only the $5 off. So, was not understanding why, but placed the order anyway.

6 years ago

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Tim Anderson Lenexa, KS

I signed up for the LV annual membership, and really want to order from you folks rather t han Amazon. But, I've found multiple items out of stock the last couple times I've ordered. My first time I went ahead and placed my order, hoping the item would fill relatively soon. But, the item was on back order for several weeks. Your policy requires that I call your customer service line to cancel my back order. The only thing this policy has done is convince me to never order and item from you that is not in stock. As I said, I really want to support Amazon competitors, but I'm unwilling to have to jump through unnecessary hoops to do so. (I should simply be able to click a button to cancel a back order - yes, just like I can on Amazon) So, please make it easier for me to cancel longstanding back orders and, if my item is not especially time-sensitive, I'll try to order from you.

7 years ago

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Isaac Martinsburg, WV

You prevented my bigger discount code from being used because u said "looks like u have ordered from us before." U did this because I used a friend's paypal account to order, even though my email address was different. I'm in financial difficulty now, and I should have gotten 15-20 % off! I spent a lot of time making this order, thinking all along that I had a "exclusive" 20% discount "MISSU18", from an e-mail u sent me at icatax @yahoo.com. I STARTED THIS ORDER ON 9/27, AND KEPT ADDING TO IT, but just finished and paid this morning. I have a head injury, and it takes me longer to do things, and I cannot work, which makes saving $ very important to me. VERY disappointed...otherwise 5 stars on your rating.

8 years ago

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Cathy Morgan Belmont, MS

I HATE Smart Post. It takes 11 days to get my order when sent that way as opposed to 3 days with Ground. The box that was sent SPost was crumpled and soaked with Coconut Oil when I received the order. Your Support graciously sent me another Coconut Oil thru Ground. I received it today, Same thing, soaked box. It appears that Smart Post did not save you money in this instance since it cost you a CO & then you had to pay for Ground shipping after all. Just my thoughts. I guess I will have to order C Oil during winter when it is hardened . Overall I am NOW satisfied, but I have been VERY stressed while waiting for and after receiving this order. I have ordered MANY times from LV and have always been happy with my experience until you went to Smart Post. I would be happier if you would SPLIT the shipping with me if the order is over $49 and send it Fed Ex Ground. Just my opinion about it.

8 years ago

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Linda Mundorff Denver, CO

I have shopped with Swanson vitamins for about 20 years and recently decided to try Lucky Vitamins because they were the only site that carried Svelte shakes. My only issue is that the shakes are constantly on back-order taking over a month to get them. I have called the manufacturer and they have plenty of product so don't know why Lucky Vitamins is having so much trouble. Lucky Vitamins also claims to have a reward program, but it takes a long time for the points to add up before you get a $5 off coupon. I have spent quite a bit since joining and have only received 3-$5 off coupons. If you want my loyalty a better reward program and faster turn-around on the products I need (I don't want it a month from now) have to take place.

8 years ago

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Charles Young Flower Mound, TX

Not the best (or worst) experience I've had with online purchases... should/could have been much better though... This was the first time I looked into and inquired about the 'Low Cost Guarantee', (after Walmart online ad beat the Lucky price by $6.00 on same exact product). Upon calling I was told that they were not an 'approved vendor', thus no price match would be honored. The lady who I spoke with was very pleasant, though unwavering about the price-match policy. OK then... I still ordered from Lucky, in spite of the first 'hiccup', however after finalizing the purchase I was not able to print a complete receipt; even after multiple, printer manipulated attempts.. Various critical data kept being cut from the receipt print-offs no matter what I tried.. The only way I found to finally print a complete receipt was to execute a print-screen, then paste and size in into a Word doc, and print that.. It was all an unnecessary and irritating hassle to purchase a two month supply of a good multi Vit online. The price was still good (though higher than the Walmart online vendor). Now I know to use 'Print Screen' for the receipt the next time I purchase anything here.. and not bother with the 'extremely limited' Price Match hoopla.

8 years ago

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Nancy R Baldwin Park, CA

I was very pleased with my first order which is why I was excited to place my second order when I learned the Natren Trinity probiotic products was also offered on this site. Unfortunatley I was very disappointed to see the probiotics were poorly packaged due to the use of a single cold pack in a poorly insulated container that caused the product to arrive at an ambient temperature and possibly compromising the efficacy of the product. Perhaps this product should not be shipped to the West coast or a more proper insulated form of shipping should be used. I would have given 4 stars but based on the shipment of the Trinity product I gave 3 stars.

8 years ago

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Tracy

Checkout was a huge pain. For some reason I kept receiving errors. One of the items I had originally wanted came with a "free gift" but the gift was out of stock. It didn't show in my cart- and that was fine as I didn't want the free item anyway- but would show up in the final process of checkout. I had to keep going back to the cart to "edit" the cart but couldn't as the item wasn't showing up there. I gave up and then just deleted the item with the "free gift" promotion from my cart so I could finally checkout. It's a shame but that item I originally wanted to try was not worth all this hassle. I will end up buying the item somewhere else.

8 years ago

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Vanessa

I've purchased from Lucky Vitamin several times. The array of products is great and delivery is quick. It's very disappointing however, every time I receive a discount coupon via email, somehow my order never qualifies for the discount. I received a coupon today for $10 discount of a purchase of $99 or more (72 hour sale), I purchased for approx. $112 and my order did not qualify for the discount (despite the brands I purchased not being part of the "exceptions" to the discount). Also, with each purchase shipping just keeps getting more and more expensive. One of the first things that attracted me to the website many months ago was the free shipping, that is no longer the case (even though at the bottom of the website, under "happiness guarantee", it still says "fast, free shipping". At this point, there are many competitors out there that offer better delivery rates and discounts to their customers. I don't see the advantage of ordering my products from Lucky Vitamin anymore.

8 years ago

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J. Garrett Lansing, MI

This is an edit to my first review. Once you become established with Lucky Vitamin they suddenly have none of the items in stock that you ordered the first time. Or, you order something and a week later they tell you it's out of stock! Awful! And customer service is misleading. I haven't received more than half of the items I ordered. Don't waste your time!

5 years ago Edited October 15, 2021

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John Agosta Whitestone, NY

They had what I was looking for, but the "extra 10% off with your first Subscribe with Autoship order" never automatically applied to my order like it said it would... This was my first order ever on the site. The item I bought, could benefit from an subscribe and autoship but it was annoying that the 10% didn't automatically apply like it should have. Now, I'll have to contact customer service to fix the issue.

6 years ago

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vane j Houston, TX

Fun products, limited availability of useful things. Lots of products seem like scams with limited actual science behind them. Also frequent price changes. There's no way I'm going to pay $17 for something I bought for $14 two months ago. Also they offer you a 30-day trial of LV+ which includes a discount but don't send a reminder of when it will be charged. Predatory tactic to use on dummies like me.

6 years ago

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Ricardo Casimiro Lisbon, 11

No great, I've tried to contact the costumer service whitin 48hr of having my order placed as I would like to add more items to my order and although the website said my order was "open" the costumer service agent said they couldn't cancel it as the system had locked it already, I found it very annoying as I had to order some other items separately and pay extra for delivery.

6 years ago

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Deborah Croft South Portland, ME

The service was great. I purchased a salt lamp. I was surprised that it did not come with a light bulb and nowhere on or in the box did it state light bulb not included or tell you what kind of light bulb to purchase. So I emailed and got a prompt reply and then had to search several stores in my area for the right bulb. I could have ordered from you but then it would have been another week plus more shipping charges and I am the type of person that when I purchase an item I want to use it right away.

6 years ago

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Angie

I dislike the new program with paying money to get an extra discount. Lucky vitamin used to have amazing prices and now everything is more expensive. Sometimes the website gets really slow and keeps loading. The slow navigation caused me to spend less than I normally would. It made it frustrating to search for products. I also wasn’t able to add something to my cart because it wouldn’t stop to processing I like the selection and large variety of products lucky vitamin has to offer! 😊 Many sites don’t have such an extensive selection

6 years ago

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Vikki Rozier Naples, FL

The 1st time I placed an order from Lucky the order was received in a timely fashion. The 2nd order was back ordered and there was no follow up information. I was unable to get any info online. When I called customer service on 2 separate occasions I was given expected delivery dates. Neither 1 was accurate. I finally received my order after over 1 month.

7 years ago

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acoolbee

Website is so slow to load. Frustrating as your trying to scroll through to search items. You need a filter that includes a vegan option. Right now your vegan search brings up vegetarian Quick re order option is nice. Would be great to see a auto shipment option. Delivery has always taken more time than disclosed and as per tracking it has not been a customs hold up. Detailed Tracking often lost once it hits Canadian soil. Items are well packed.

7 years ago

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Cathy Valley Falls, NY

The site it very hard to navigate. I have been looking for the Radius toothbrushes on your site and was excited to find them. Initially when I saw them, it said buy one get one free, so I ordered 2 and took auto refill. At the payment screen, I was charged for 4. On top of that, it took forever to ship yet, the money was taken out upon ordering. However, I love these brushes and you have the best prices.

7 years ago

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Michele Rockledge, FL

You have a lot of products and since this is my first order, I can't comment on the quality of any. Prices seem reasonable. The website seems to have some flaws. It is a little clumsy when doing comparison shopping. In particularly when trying to review the labels. The interaction from looking at an item and getting back to where you were is also a pain. Searches are rather vague. I get a lot of things I'm NOT looking for in them even when it's for a specific item so I have to dig for the ones I am interested in. Overall, not bad but could use some improvement.

7 years ago

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Alex Ashland, OR

Just placed my order, didn't receive a confirmation email right away which always makes me nervous. However i trust it will come sooner or later. The website was set up well and check out was easy, the prices were also very good. Its been incredibly hard to find a vitamin dealer that i can trust and that has good prices, so i'm holding my breath hoping this shipment arrives on time and with everything in it.

8 years ago

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claudia halaby Manhasset, NY

Extremely slow website - difficult to place an order online. When you place an order it prompts you to "auto ship" order, and if you are not careful you end up with a tea box every month that cost $4 and pay $6 for shipping. It happened also a few times, when I received an order, one of the items was missing. The customer service was very nice, and the missing item was shipped later.

8 years ago

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Diana L Hoover Dixon, IL

You need to fix the fact that you can't change an address for a credit card, or put a sentence on that page of your web site that says something like: "Old addresses cannot be changed on credit cards; please re-enter your card with your new address and delete the old one." Otherwise, I love the product that I ordered (Garden of Life Chocolate Fudge Protein Weight Loss Bars).

8 years ago

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Nancy Musgrave Tucson, AZ

Website needs to be fixed!!!! I was unable to update my billing address (but was able to update my shipping address). Tried 5 times. Sent an email yesterday for help and am still waiting for a reply. The online chat didn't work either. Finally called and after waiting 14 minutes on hold, got a woman who helped me. You should thank me for persisting rather than going to a competitor to order my vitamins!

8 years ago

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Samantha Barzasi

The first order I placed was damaged, my money was refunded but I was still worse off. When I purchased my products they were on a sale and then when I went to purchase them for the second time the sale was over and they were twice the price. I complained to LuckyVitamin and I was issued a $10 gift voucher but in the end the reorder still cost me an additional $10 more than the first order. Im hoping that my experience improves from here. It also took a long time to be provided my $10 gift voucher.

8 years ago

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Laurie Angela Mattioli Berkeley, CA

Convenient. Hate the pop ups in the middle of ordering though. Very distracting and a real pain if you accidentally push the wrong button. Almost decided to give up on the order. Also, the "out of stock" and "no delivery date" notices are so tiny it's impossible to see, almost until it's too late. Then, one isn't told how to find out when the delivery date will be known.

8 years ago

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Beth Welch Jacksonville, FL

I am a long time customer and have always been happy with Lucky Vitamins pricing and service. Lately though, the pricing on a few brands is retail, I can go elsewhere and find it less expensive and I buy a lot so that is what I do. I have to save where I can. The web site itself is a nightmare, much too busy and takes forever to load (I have a great speed - not my internet), happens every time I order since the new site went up 1-2 years ago. The most positive is great customer service, always helpful and very friendly. That keeps me here.

8 years ago

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Scott Mason Laramie, WY

Some products I want are not available or have high prices at luckyvitamin.com. I'd like to find a greater variety of mushroom extracts here: e.g. caterpillar mushroom, fuling mushroom, mesimakobu mushroom, oyster mushroom, willow bracket mushroom, and white wood ear mushroom, especially in capsules. On raw walnuts, pecans, and almond slices I'd like to see prices equal to or lower than Walmart's. I'd likewise be pleased to see organic raw shelled sunflower and pumpkin seeds and pistachios in one-pound or five-pound packages.

8 years ago

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SANDRA KAZMAN Elkins Park, PA

REFUSED TO SELL ME 24 BOTTLES. SAY THEY HAVE STRICT POLICY OF INVENTORY CONTROL. (WHATEVER THAT MEANS?) THIS PREVENTED ME FROM GETTING FREE SHIPPING BECAUSE I WAS NOT PERMITTED TO ORDER ENOUGH TO MAKE ME ELIGIBLE FOR THE THE $49. PURCHASE WHICH WOULD ENTITLE ME TO FREE SHIPPING. MAKES ME SUSPECT THAT THERE MUST BE PROFIT ON THE SHIPPING THAT THEY ARE PROMOTING?

8 years ago

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Chris

Good things: huge variety, good searching/refining tools, lots of info on each product with clear pictures. Things to improve on: when a special deal says "X included with each order free" or whatever, it doesn't say how the customer obtains it, like whether it happens automatically or not. Also, I saw my "low flat rate shipping" jump up and down by 5 bucks or more based on whether or not I had a pack of granola in my cart. That is not a "flat" rate shipping if it fluctuates, and 17 bucks for shipping is not "low." (I live in Vancouver, BC)

8 years ago

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William Koontz Port Saint Lucie, FL

While I like the products and fast shipping from Lucky Vitamin, I dislike the fact that there's a wide difference in pricing on the same products using auto order and ordering what I want or need each month. Lucky Vitamin is trying too hard to push me into auto order, and I'm thinking of shopping for my vitamin products elsewhere. Other than that I've been satisfied with Lucky Vitamin.

8 years ago

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Ann Bullard Duncan, OK

1. I am extremely disappointed that there is a "penalty" for using a coupon code that is supposed to encourage shopping your site. My shopping cart was over $50, qualifying me for free shipping. By applying a 10% coupon code, I was to be charged $5.95 in shipping fees, resulting in a higher total than before using the coupon code! Lucky Vitamin - I expected you to be better that that!

8 years ago

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Review Source

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Kathy Kerber Olympia, WA

Usually they have a good price. Not always. My least favority thing is the way they manage their recurring order options. One of the reasons I don't shop here as often. is the price fluctuates too much. One day the sinus rinse I buy was over $9 (higher than even Amazon prices). A couple of days later they had overstock so they lowered the price, and I ordered, but when autoship hits next month I am pretty sure I'll need to cancel it and order SOMEWHERE else again....because there is no stability on price and NO notification that the price is changing. They are about average for online retailers I guess. Nothing special really. They could do a lot more coupons for customers. There is too much competition to not to have prices either consistent or a notification system set up and they should offer customers special discounts for being return shoppers...

4 years ago

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Suzie Exeter, DEV

It was easy to order the vitamins I needed but was not impressed with shipping method I would have preferred that shipping and taxes was added at source as it is very difficult to deal with local post offices and it takes ages before I will actually receive my tablets ( if at all !! )

5 years ago

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Jennifer Seigal Oakland, CA

seems like there's a lot of popups and upselling, the shopping experience does not feel smooth and enjoyable because of this. I just want a simple site with a nice flow, without feeling like I'm being upsold to buy a subscription.

6 years ago

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Dinesh Keshwani Waukee, IA

Product is great. Website is also great. I took two stars off because the price match process is terrible. You have to submit a request and it takes like 8 business days to hear back, by which point you might as well just give up on the price match.

6 years ago

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Valerie Clinkenbeard Cañon City, CO

PRO: Offered product(s) I wanted. CON: Rec'd multiple messages that product was delayed. I found it elsewhere and ordered it. Notified Lucky Vitamin to please cancel order. No response; after 24 hours I sent another cancellation. Three days later received a message that my order had shipped.

6 years ago

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Richard D. Kohl Jr. Las Vegas, NV

I tried to get multivitamins directed to my residence on a Sunday right after the purchase when it showed they were going to a wrong address! So I had to repurchase the vitamins which are now on back order and I waiting for a refund!

6 years ago

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Treacy Gilligan Dublin, L

I have just made an order, I'm in Ireland. All going well I will recommend you to lots of my friends here in Ireland an my friend's in England. Its a pity your promotions do not apply to Ireland or the UK. Kindest Regards Treacy Gilligan

6 years ago

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Marybeth Coffman Pueblo, CO

I felt that all of the prices were about 20% higher than usual today across the board on all products which was essentially canceled out by the 20% coupon, however this did not present a real value proposition for me as a customer but just made me feel as though I went through an extra step just to get the same prices as usual in the end.

6 years ago

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Keyyyy5 Indiana, PA

I forgot to enter my coupon code at checkout and I contacted within 20 min of placing my order to see if they could price adjust for me. I got a response saying that it would be adjusted in 24-48 hrs. It has been over a week and I haven’t heard anything. However, everything else about my experience was ok. I would buy from the website again.

7 years ago

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Colette Santa Fe, NM

Prices are great! Customer service is awesome! Shipping is kinda slow. But it's the packaging that gets me. Everything thrown into a box with a piece of bubble wrap on top. Items come smashed or broken. Lucky Vitamin WILL gladly replace the items. But, it is a hassle. But I have to tell you the truth, I just keep coming back to Lucky Vitamin!

7 years ago

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Nadine Dallas, TX

I've ordered from Lucky before and been good. Just had trouble this time because I was attempting an autoship along with a regular order. I guess that was the problem otherwise I am happy with your company. Also live chat was pleasant and helpful. Thank you and Happy new year to you all.

7 years ago

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Ashley Guinn Fontana, CA

I love the offers and shipping rates from Lucky Vitamin. I did run into an issue with the quality of a product I purchase quite frequently. Depending on how Lucky Vitamin handles this issue determines my ability to remain a loyal customer.

7 years ago

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JP

Website is slow and buggy. Last shipment was lost and took several calls to be resolved. Customer service was difficult to deal with until I spoke to a supervisor. However, Good selection of supplements and good prices on many items. g

8 years ago

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Mark

Twin Lab Lean Muscle Amino Fuel liquid has been on back order status for several weeks now. The price has spiked as well, but the product is not available from Lucky Vitamin. This is extremely inconvenient and very disappointing.

8 years ago

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richard Rochester, NY

I was only $1.50 off for free shipping. It would have been a good customer service award to just apply the free shipping to keep up good relations with me. Now I am going to start and look elsewhere for this product where my order is appreciated.

8 years ago

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Belinda Santa Ana, CA

Annoying to have to move from autoship for every item. Also Product I wanted was back ordered for a minimum of 3 and I only want to buy 1 so I just didn't buy it at all and will buy it from a local retailer which may be a few more $$ but I don't want to be forced to buy 3.

8 years ago

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Julie Sorensen Sycamore, IL

Lucky V has a good variety of products at reasonable prices, but I am not pleased with the speed of the site and the incomplete/misleading discount offers. I had thought that I was supposed to get an additional 15% off, but was told at check out that it was for first time customers only. Mislead!

8 years ago

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kate Summit, SD

i like your selection of products and prices but the time spent trying to get my order trough is getting to the point where its not worth the few cents I save. please consider updating your system so I don't need to spent 2 hrs every time I need to place an order

8 years ago

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David Campbell Pierson, IA

Prices have increased dramatically on the products we purchase. I will have to find alternative options in the future. No coupons for loyal customers, only for first time buyers. Not a good business model to show appreciation of loyalty.

8 years ago