Urban Decay Logo
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4.7

Overall Score

Author: Kaitlyn Short

LAST UPDATED: June 29th, 2021

Urban Decay is an American cosmetics brand known for its edgy products and eye-catching packaging and product names. Urban Decay makeup is sold online and in special retailers such as ULTA, Sephora and Macy's.

Urban Decay was founded in 1996 and was acquired by L'Oreal in 2012. Urban Decay is headquartered in Newport Beach, California.

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The Good

  • Wide Variety of Products
  • Vegan Products
  • Live Chat Feature
  • Free Shipping on Orders Over $50

Wide Variety of Products

Even though the Urban Decay website only carries its own brand products, they have a wide variety of makeup to choose from. Products are separated into the following categories: Eyes, Lips, Face, Body, Naked and Palettes. Each of these categories has several subcategories to browse through. For example, under Eyes, customers can shop for eyeshadow, eyeshadow primer, eyeliner, mascara, brows, false lashes, makeup remover, and tools. Popular Urban Decay cosmetics include:

  • Eyeshadow Primer Potion
  • Vegan All Nighter Makeup Setting Spray
  • Vegan Glide-On Eye Pencil
  • Naked Reloaded
  • Stay Naked Weightless Liquid Foundation
  • Vice Lipstick
  • Correcting Concealer
  • Waterproof Setting Powder
  • Perversion Mascara

Other products include cheek stain, nail polishes, and hundreds of more cosmetics.

Most people, even if not a makeup enthusiast, has heard of the Urban Decay Naked Eyeshadow Palette. This is one of its most popular and award-winning products. Starting at $29 this eyeshadow will compliment all makeup styles. First starting with the eyeshadow palette, it now offers a lipstick palette and highlighter palette.

Urban Decay also has a free email newsletter that sends information about new products and subscriber-only discount offers to members. To receive these exclusive emails, customers just need to sign up on the Urban Decay website.

Vegan Products

While not all of Urban Decay Makeup is vegan-friendly, it is guaranteed that the products listed as vegan are in fact made with 100% vegan ingredients. Urban Decay also prides itself on being a cruelty-free brand and is certified by PETA.

Live Chat Feature

Unlike many of the other makeup stores we reviewed, Urban Decay has a Live Chat feature on the site that allows online customers to ask questions to Beauty Advisors. The only other makeup store we reviewed that offers Live Chat is M.A.C. Urban Decay also has an 800-number to connect customers to the customer service department. These helpful resources allow customers the ability to speak with a makeup artist about the best brush set to get, how to choose the right shade for their skin tone, and get answers about all Urban Decay products.

Free Shipping on Orders Over $50

Urban Decay offers free shipping on all orders over $50.00. For orders that are less than $50.00, the standard shipping rate is $8.00. Urban Decay also has a Love-It-Or-Leave-It Guarantee, which allows customers to return an item for free for any reason within 45 days of the shipment date.

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The Bad

  • Difficulty Finding Tutorials
  • No Returns on Sale Items

Difficulty Finding Tutorials

Urban Decay features how-to and tutorial videos throughout the site, however, there is not a central location that online users can visit to easily view all videos. Browsing Urban Decay's videos can be difficult since they are not housed in one location. Customers may find it a hassle to click around the site in order to locate and watch the videos.

No Returns on Sale Items

Customers won't be able to return sale items to Urban Decay, so those looking to save a few bucks might want to make sure they'll be satisfied with their purchases before buying sale items.

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The Bottom Line

Although Urban Decay doesn't offer any other brands, the selection is thorough. Along with award-winning eyeliner and the popular Naked Eyeshadow Palette this company is sure to exceed your expectations. In addition, the option to use the Live Chat tool to get advice from a Beauty Advisor is an added benefit of shopping with Urban Decay. This style of customer service is rare within the beauty industry.

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Star Rating

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3.9

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30 Reviews

Review Breakdown

5 grade

40%

4 grade

33%

3 grade

10%

2 grade

3%

1 grade

13%

Sentiment Criteria

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Quality

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Service

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Katie Parkville, MD

I have been a long-time customer of Urban Decay, and last week, I ordered their Electric Palette because it was on sale (Yay!). When I received the palette, one of the colors was totally pulverized, much to my disappointment. I called UD to find out about a return, and after verifying some of my information, the customer service rep said she would be sending me a new one, free of charge. The palette arrived today, after only about 5 days of processing/shipping, with all colors in tact, and I am so happy. I have never had an issue with Urban Decay customer service, and anyone having an issue (that really sucks--I can empathize) is having an abnormal problem. If you call and treat the customer service reps with respect and are courteous, they will be more than happy to happily refund you or send you a new product. Also, Urban Decay isn't checking this site, so don't submit your issues here. Tweet to them or call their customer service number. Also, take a deep breath...it's just makeup. :)

9 years ago

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Nichole Davidson Sandy, UT

I've tried many of their eyeshadow palettes and they've all been highly pigmented and blend easily. Urban Decay has a wide selection of colors and always comes out with new special edition palettes in collaboration with others or during the holidays. I use their eyelid primer and have always been happy with how long my makeup has stays on. They also have a great setting spray that keeps all your makeup in place all day long and that doesn't happen naturally for me.

8 years ago

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karen robinson

Hi I have just received a different product to that which I ordered. I rang customer services and spoke to a very pleasant lady who apologised and sorted it out straight away. I am a very happy customer and will tell friends of my experience. Excellent or should I say Awesome service. Many thanks to Urban Decay and to the lady I spoke to - wish I'd got your name x k.robinson

9 years ago

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Madi Thompson Ogden, UT

I've really enjoyed purchasing Urban Decay products. I'm a huge fan of what they sell and how they're mostly cruelty free. The makeup artists are very talented and friendly. I'd highly recommend going to an Urban Decay event and trying them out.

8 years ago

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Elisabeth Kinghorn Bangkok, 10

Urban Decay is one of my favorite makeup brands! I have always loved the products and am impressed by the quality and selection options. I have been using Urban Decay for years and love the way the finished product looks and feels on my face

5 years ago

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Mia Hernandez Tempe, AZ

urban decay is one of my favorite make up brands but it is pretty expensive if you can afford it i highly recommend the pigment in there eye shadows is amazing and they have a verity of colors which is nice your definitely getting what you pay for

7 years ago

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Nana Asiata Herriman, UT

Urban Decay is a great place also to start shopping when starting to put makeup on. They have great service that helps find whats is right for you and your skin.

8 years ago

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Hannah Pleasant Grove, UT

All the products I've bought from Urban Decay have been high-quality and I love using them. Their eyeshadow primer is my personal favorite.

8 years ago

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Dee Farquharson Washington, DC

I love their all nighter foundation! It's so matte and smooth and I get a lot of compliments on it not bad for the price as well. Their setting spray works well with it, too

7 years ago

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Jena Siren Taylor, MI

Urban Decay is my absolute favorite brand of makeup. Its long lasting and cruelty free and I love it!

5 years ago

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Sara Jane Crestwood, KY

Two words. Eye primer. It is an absolute must have for anyone serious about their makeup.

8 years ago

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L. Fowler Pleasant Grove, UT

I love their eye primer and have been impressed with it's longevity and how it helps my eye make up stay put all day.

8 years ago