Urban Decay Logo
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4.7

Overall Score

Author: Kaitlyn Short

LAST UPDATED: June 29th, 2021

Urban Decay is an American cosmetics brand known for its edgy products and eye-catching packaging and product names. Urban Decay makeup is sold online and in special retailers such as ULTA, Sephora and Macy's.

Urban Decay was founded in 1996 and was acquired by L'Oreal in 2012. Urban Decay is headquartered in Newport Beach, California.

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The Good

  • Wide Variety of Products
  • Vegan Products
  • Live Chat Feature
  • Free Shipping on Orders Over $50

Wide Variety of Products

Even though the Urban Decay website only carries its own brand products, they have a wide variety of makeup to choose from. Products are separated into the following categories: Eyes, Lips, Face, Body, Naked and Palettes. Each of these categories has several subcategories to browse through. For example, under Eyes, customers can shop for eyeshadow, eyeshadow primer, eyeliner, mascara, brows, false lashes, makeup remover, and tools. Popular Urban Decay cosmetics include:

  • Eyeshadow Primer Potion
  • Vegan All Nighter Makeup Setting Spray
  • Vegan Glide-On Eye Pencil
  • Naked Reloaded
  • Stay Naked Weightless Liquid Foundation
  • Vice Lipstick
  • Correcting Concealer
  • Waterproof Setting Powder
  • Perversion Mascara

Other products include cheek stain, nail polishes, and hundreds of more cosmetics.

Most people, even if not a makeup enthusiast, has heard of the Urban Decay Naked Eyeshadow Palette. This is one of its most popular and award-winning products. Starting at $29 this eyeshadow will compliment all makeup styles. First starting with the eyeshadow palette, it now offers a lipstick palette and highlighter palette.

Urban Decay also has a free email newsletter that sends information about new products and subscriber-only discount offers to members. To receive these exclusive emails, customers just need to sign up on the Urban Decay website.

Vegan Products

While not all of Urban Decay Makeup is vegan-friendly, it is guaranteed that the products listed as vegan are in fact made with 100% vegan ingredients. Urban Decay also prides itself on being a cruelty-free brand and is certified by PETA.

Live Chat Feature

Unlike many of the other makeup stores we reviewed, Urban Decay has a Live Chat feature on the site that allows online customers to ask questions to Beauty Advisors. The only other makeup store we reviewed that offers Live Chat is M.A.C. Urban Decay also has an 800-number to connect customers to the customer service department. These helpful resources allow customers the ability to speak with a makeup artist about the best brush set to get, how to choose the right shade for their skin tone, and get answers about all Urban Decay products.

Free Shipping on Orders Over $50

Urban Decay offers free shipping on all orders over $50.00. For orders that are less than $50.00, the standard shipping rate is $8.00. Urban Decay also has a Love-It-Or-Leave-It Guarantee, which allows customers to return an item for free for any reason within 45 days of the shipment date.

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The Bad

  • Difficulty Finding Tutorials
  • No Returns on Sale Items

Difficulty Finding Tutorials

Urban Decay features how-to and tutorial videos throughout the site, however, there is not a central location that online users can visit to easily view all videos. Browsing Urban Decay's videos can be difficult since they are not housed in one location. Customers may find it a hassle to click around the site in order to locate and watch the videos.

No Returns on Sale Items

Customers won't be able to return sale items to Urban Decay, so those looking to save a few bucks might want to make sure they'll be satisfied with their purchases before buying sale items.

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The Bottom Line

Although Urban Decay doesn't offer any other brands, the selection is thorough. Along with award-winning eyeliner and the popular Naked Eyeshadow Palette this company is sure to exceed your expectations. In addition, the option to use the Live Chat tool to get advice from a Beauty Advisor is an added benefit of shopping with Urban Decay. This style of customer service is rare within the beauty industry.

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Star Rating

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3.9

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30 Reviews

Review Breakdown

5 grade

40%

4 grade

33%

3 grade

10%

2 grade

3%

1 grade

13%

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Trianna Kennedy ,

Urban Decay was super shady about my order. I signed up for their email program to get a free gift-with-purchase but, after looking at my receipt realized I didn't get it. No big deal. So I called to have them add it. They said that he couldn't make adjustments to an order so he cancelled it and looked at my $48 order and said I could apply this coupon code to get the gift. Hung up, went to reorder, applied the coupon code, coupon code denied. Okay... Called back. They said "oops, that gift is only for purchases over $60! I'm so sorry they told you you could use it." Well shoot. Couldn't reverse the cancelation and takes 3 days to return the money. Welp, guess I still have to reorder and am out double the amount I planned on until they return the money from the original order to my account. But then, get this: My original order receipt said it was $48.29, but they charged $49.29 to my account. Whatever, I'll get it back. But then my second order with the SAME EXACT thing came out to $47.71 on the receipt but they charged me $48.41 according to my bank account. What gives!? I expected much more out of such a well-funded, seemingly reputable, international brand like Urban Decay. It's disappointing to say the least.

5 years ago