Urban Decay Logo
star star star star star_border

4.7

Overall Score

Author: Kaitlyn Short

LAST UPDATED: June 29th, 2021

Urban Decay is an American cosmetics brand known for its edgy products and eye-catching packaging and product names. Urban Decay makeup is sold online and in special retailers such as ULTA, Sephora and Macy's.

Urban Decay was founded in 1996 and was acquired by L'Oreal in 2012. Urban Decay is headquartered in Newport Beach, California.

Top Ranked Companies

thumb_up

The Good

  • Wide Variety of Products
  • Vegan Products
  • Live Chat Feature
  • Free Shipping on Orders Over $50

Wide Variety of Products

Even though the Urban Decay website only carries its own brand products, they have a wide variety of makeup to choose from. Products are separated into the following categories: Eyes, Lips, Face, Body, Naked and Palettes. Each of these categories has several subcategories to browse through. For example, under Eyes, customers can shop for eyeshadow, eyeshadow primer, eyeliner, mascara, brows, false lashes, makeup remover, and tools. Popular Urban Decay cosmetics include:

  • Eyeshadow Primer Potion
  • Vegan All Nighter Makeup Setting Spray
  • Vegan Glide-On Eye Pencil
  • Naked Reloaded
  • Stay Naked Weightless Liquid Foundation
  • Vice Lipstick
  • Correcting Concealer
  • Waterproof Setting Powder
  • Perversion Mascara

Other products include cheek stain, nail polishes, and hundreds of more cosmetics.

Most people, even if not a makeup enthusiast, has heard of the Urban Decay Naked Eyeshadow Palette. This is one of its most popular and award-winning products. Starting at $29 this eyeshadow will compliment all makeup styles. First starting with the eyeshadow palette, it now offers a lipstick palette and highlighter palette.

Urban Decay also has a free email newsletter that sends information about new products and subscriber-only discount offers to members. To receive these exclusive emails, customers just need to sign up on the Urban Decay website.

Vegan Products

While not all of Urban Decay Makeup is vegan-friendly, it is guaranteed that the products listed as vegan are in fact made with 100% vegan ingredients. Urban Decay also prides itself on being a cruelty-free brand and is certified by PETA.

Live Chat Feature

Unlike many of the other makeup stores we reviewed, Urban Decay has a Live Chat feature on the site that allows online customers to ask questions to Beauty Advisors. The only other makeup store we reviewed that offers Live Chat is M.A.C. Urban Decay also has an 800-number to connect customers to the customer service department. These helpful resources allow customers the ability to speak with a makeup artist about the best brush set to get, how to choose the right shade for their skin tone, and get answers about all Urban Decay products.

Free Shipping on Orders Over $50

Urban Decay offers free shipping on all orders over $50.00. For orders that are less than $50.00, the standard shipping rate is $8.00. Urban Decay also has a Love-It-Or-Leave-It Guarantee, which allows customers to return an item for free for any reason within 45 days of the shipment date.

thumb_down

The Bad

  • Difficulty Finding Tutorials
  • No Returns on Sale Items

Difficulty Finding Tutorials

Urban Decay features how-to and tutorial videos throughout the site, however, there is not a central location that online users can visit to easily view all videos. Browsing Urban Decay's videos can be difficult since they are not housed in one location. Customers may find it a hassle to click around the site in order to locate and watch the videos.

No Returns on Sale Items

Customers won't be able to return sale items to Urban Decay, so those looking to save a few bucks might want to make sure they'll be satisfied with their purchases before buying sale items.

gavel

The Bottom Line

Although Urban Decay doesn't offer any other brands, the selection is thorough. Along with award-winning eyeliner and the popular Naked Eyeshadow Palette this company is sure to exceed your expectations. In addition, the option to use the Live Chat tool to get advice from a Beauty Advisor is an added benefit of shopping with Urban Decay. This style of customer service is rare within the beauty industry.

Was this content helpful?
thumb_up Yes thumb_down No

Star Rating

info

3.9

star star star star star_border

30 Reviews

Review Breakdown

5 grade

40%

4 grade

33%

3 grade

10%

2 grade

3%

1 grade

13%

Sentiment Criteria

Value

star star star star star_half

Quality

star star star star star_half

Service

star star star star star_half

Trustworthiness

star star star star star_half
cancel
info
star star star star star_border

Denise H. Mona, UT

I like Urban Decay products and use their lipstick, mascara and lash primer on a regular basis. However, I do NOT like the names of many of their products. For example, I love the mascara I use, but it's name is PERVERSION. What??! Every time I use it I think about covering up the name with tape. I would probably buy more of their products if their names weren't so nasty; it's a real turn off.

9 years ago

star star star star star_border

Rachel Fagan Provo, UT

Urban Decays products are always high quality with great pigmentation in the eyeshadows and long lasting foundations and lip sticks. Their customer service is also high quality.

8 years ago

check_circle

Review Source

star star star star star_border

Brenda Nakhon Sawan, 60

Urban Decay products are high quality but but just as expensive. The amount you get for the price is also another issue that I have. I have only bought a few of their products because of the price but they have worked very well.

5 years ago

star star star star star_border

Landon Robison Layton, UT

My wife gets all of her makeup from Urban Decay. She has tried a lot of different brands and Urban Decay is one of the few that is high quality and lasts throughout the day. I had to buy her a new pallet holder because she was running out of room with all of her pallets! They're a bit more expensive, but my wife agrees that it's worth the price.

8 years ago

star star star star star_border

Sandra Dubas Salt Lake City, UT

I bought eyeshadow from them and its the best. The colors are perfect for every season and occasion. They have expensive products but quality is worth the money.

9 years ago

star star star star star_border

Lindsey American Fork, UT

I got Urban Decay once, and some of their products are my style, and some are not. I think they're good products for the price.

8 years ago

star star star star star_border

Lindsay H. Draper, UT

Urban Decay's eyeshadow primer is amazing; it will last throughout a long day/night of water/sweat/daily wear. I highly recommend it.

9 years ago

star star star star star_border

Angelina Hamilton Gulfport, MS

I have several products from them. Their pallets are great! All the colors go on smooth and last for hours.

6 years ago

star star star star star_border

Raquel Sandy, UT

I am obsessed with all their products. Have never had an issue with anything.

8 years ago

star star star star star_border

Tiffany Tempe, AZ

LOVE!!!!! Great products I absolutely LOVE their mascara however i wish it was waterproof.

7 years ago