FTD Gift Baskets

Author: Kalicia Bateman

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The Good

• Easy ordering
• great social media presence
• Great selection

Ease of ordering

• Ordering from FTD.com or from a customer service representative is easy and straightforward. This company is fully committed to providing an easy interface for users.

Robust social media presence with a purpose

• FTD.com's social media pages are well run and offer customers options for gift giving as well as to generate ideas. (For example, they have an active Pinterest board on re-using vases in decorating.) FTD.com provides quality content in these accounts and their customer loyalty shows/
• FTD.com uses their social media platforms regularly and to connect with their customers. They engage with customers directly on their pages to answer concerns. Addressing unhappy customers so publicly illustrates a commitment to high-end customer service.

Other

• Very good selection of gifts for all occasions (and some you may not have thought about) and for all audiences (men, women, children, babies, corporate, etc.)
• Multiple delivery options available for gift baskets (USPS, FedEx, UPS)
• 7-Day satisfaction guarantee
• Well-integrated site for flowers, gifts, plants, food and fruit gifts
• For those who purchase frequently from FTD.com, signing up with the FTD Gold Program will save them on delivery charges (only valid on items purchased through the FTD Gold website), including same and next day delivery. ($39.99/annually)
• Free reminder service so members don't forget important dates
• 24/7 customer service

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The Bad

• Delivery can be expensive
• Hold times can be long
• Lacks special categories for allergies

• Delivery costs at FTD.com can be a little steeper than for other sites.
• Hold times for customer service representatives were above 5 minutes on average
• With the well-integration of the site, there can be some confusion as to where to look for gifts and from whom the order is originating.
• Lack of a special category for the food gifts for allergic individuals or those with Celiac Disease (gluten intolerance) is obvious here. For those buying gifts for these conditions, it can be difficult to find safe foods and adding a category would benefit many.

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The Bottom Line

FTD has a longevity which is hard to ignore. Along with over 100 years of experience, they have shown a commitment to continue growing and to adjust with the times - especially in their top-notch website and use of social media to connect with their customers. Our review team was impressed with the quality of customer service, ease of shopping, variety of gifts available, and the prices. In spite of longer hold times to speak to a customer service representative, the quality of the interactions with customer support was worth the wait according to the customers. FTD.com is recommended by our review team as a source for gifts for all occasions.