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Lulus

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5.3

Overall Score

Author: Kalicia Bateman

LAST UPDATED: November 14th, 2021

Lulus Fashion Lounge (Lulus for short) started out as a mother/daughter dream back in 1996. Since then, they have grown to become a leading online retailer in women's fashion that offers clothes, shoes, and accessories. Their story started back in the 1990s when jobs were hard to come by. The mother/daughter duo, Colleen Winter and Debra Cannon, wanted to start a café, but found a niche with clothing styles instead. Apparently, the mother/daughter dream is doing well. The business has received investment capital from HIG Growth Partners. This investment firm has a ton of capital and routinely invests $5 to $30 million in businesses. Lulus delivers stylish outfits and good customer service on a consistent basis.

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The Good

  • Great Product Line
  • High-valued Products at Affordable Prices
  • Free Shipping on Orders Over $50

Lulus provides its customers with an enjoyable shopping experience from the following:

Great Product Line

LuLus, while limited in the number of brands and selections that they carry, are known for offering a high volume of each brand. When looking through the lulus boutique style selections, you will typically only see a few items that are sold out; this is substantially lower than many other online clothing companies. They also have a quality accessories line. You will find makeup, purses, handbags, and scarves. While the selection of makeup was somewhat limited, you can find a lot of stylish options that would fit the clothes available through their clothing options. The jewelry is also classy, pricey, and affordable. They also have a great search tool to peruse their women's clothing products. There are modeled pictures of many pieces of fashion attire to help assist shoppers in making the right purchase.

Lulus dresses are particularly well-known. Customers of the boutique online can even sort dresses by occasion or trend. Users can find prom, cocktail, party, formal, vacation, graduation, wedding, or bridesmaid dresses quickly and easily through Lulus boutique-style site.

High-valued Products at Affordable Prices

The prices throughout the company site are competitive with other women's fashion based on the higher-quality nature of their clothing items. While you will find lower costs for some items, the quality offered through their site allows you as the shopper to get valuable bang for your buck. The investment backup that Lulus has to accompany it is definitely worth mentioning as a positive. HIG Growth, who now backs Lulus financially, is a prestigious growth investment firm that has provided them with welcomed support.

Free Shipping on Orders Over $50

One area customers are able to save in costs is with shipping. If the total amount of your order is over $50, the company offers free shipping (as long as your location is inside the continental United States). This amount would not include any coupons you may have used during your shopping. Orders with ground shipping can take up to 5 days to be processed. Expedited orders are shipped the same or next business day (depending on what time of day you order). Ground shipping has a flat cost of $5.

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The Bad

  • Women's Clothing Only
  • Not Low-end Clothing Costs
  • Limited Mobile App
  • Return Policy

The negative aspects of shopping with Lulus are:

Women's Clothing Only

Based on our ranking criteria, the more people who are able to shop at a particular store the better option the store is. Lulus only offers clothing for women, making their potential shoppers not be as many as some other large retailers. However, for women (particularly those Lulus is targeting as customers) this is not a negative and instead provides them with an almost exclusive brand they can be a part of. If you don't fall into this category, then the limits on the customer type will be seen as a negative.

Not Low-End Clothing Costs

As was described in the good section, Lulus offers quality clothing items. They do not offer a great deal of low-end, low-cost apparel items. This does not mean their prices are necessarily high, however, it does mean they are not the greatest destination for consistent bargain shopping on low-quality clothing.

Mobile App

As a successful online retailer, you'd expect an accompanying mobile app. Though one exists, it appears to only be available in Chinese. This is obviously problematic for English-speaking users.

Return Policy

Our Lulus reviews contain many customers who are unhappy with the customer service experience when it comes to returns. Lulus will only grant free return shipping if the order is postmarked within 10 days of the delivery date. Unfortunately, that falls on Lulus side to ensure that happens in a timely manner. If their service does not mark it in time, the customer will have to pay the extra fees.

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The Bottom Line

Lulus exclusive styles are made its customers in mind. The company buys and designs sophisticated, chic and modern styles.  

We recommend Lulus for customers who are looking for trendy clothing options. We felt like Lulus price range was spot on for a trendy "mid-line" clothing provider. The classiest lulus dresses we found on their website were in the $200 range, whereas we also found classy dresses for about $50. This pricing option makes it easy to find a great fitting dress or other apparel at a great price. Lulus reviews have been mixed thus far.  

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Star Rating

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3.9

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299 Reviews

Review Breakdown

5 grade

59%

4 grade

13%

3 grade

4%

2 grade

4%

1 grade

20%

Sentiment Criteria

Value

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Quality

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Service

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Trustworthiness

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Newfuneze

I did not have a good experience with lulus. Immediately after placing an order I realized it was in USD which means a much higher price in Canada where I reside. I wrote to cancel my order. No. Wasn’t possible I was told. Only a few minutes had passed. The order arrived. But only 2 of the three items. The XL blouse would fit a ten year old and poor quality. The customer service was the worst I ever experienced. The refund policy requested you to return the items with a tracking number. The price of sending the items back to China with a tracking number cost more than what the items cost. I will never buy from this seller again. I should have known better. Read reviews before placing orders.

7 years ago

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Reply from Lulus

Hi Newfuneze, Thank you for your review! We're so sorry to hear of your experience with this order, and we would like to assist however we can. Could you respond with your order number and/or email address so that we can locate your purchase and look into this further? Hope to hear from you soon! XOXO

Jun. 7th, 2019

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Calee

items are decent quality and decent price. Ordering into Canada. Ive ordered twice and the duties each time were so much, $112 and $95 additional. This last order, one item was stained and another item was incorrect (they shipped me the wrong item) I reached out to there customer service. They offered me a 35% refund along with the shipping amount to refund for the stained dress but didn't acknowledge the miss shipped item. I replied again and they replied saying that the item I had wanted was now out of stock but could PAY to ship the item they shipped me by mistake to get a refund. The item they miss shipped me was a tank top for $27 and the shipping for me to return would be $24.95. I emailed again and expressed this was no fault of my own THEY shipped me the wrong item and asked if they can provide a return shipping label. They said they can't as I am in Canada. Super frustrating they don't have a better option for something like this. I the customer did nothing wrong. Yet if I want any kind of refund I'll need to still pay more. Ultimately not worth the price and if you happen to have any kind of issues good luck. I will say they do have a quick response time, which was nice but the options that had to offer were not helpful at all.

8 years ago

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Rachael Lake Forest, CA

I’ve placed two orders recently with Lulus. The first order I returned some dresses and I did not receive a refund for one of the dresses because someone in the returns department messed up on processing the return. I did not get my money back for that dress. The second order I ordered a romper in two different sizes. The small fit perfectly so I didn’t open or try on the medium. I received an email that I would not receive a refund because of a stain in the intimate area. I never even tried it on! I’m beyond annoyed and will never order from them again.

7 years ago

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Reply from Lulus

Hello Rachael!

Thank you for sharing your review with us! One of our team members has contacted you directly by email in hopes of providing a solution for you. We have refunded both of the items referenced in your review, the dress which was not in the return package and the romper with the stain, to your original payment method for you.

As a gesture of apology for any frustration this experience caused, we've issued some store credit to your account. This credit will never expire, and you're welcome to apply it towards any future purchase!

We hope this helps to resolve your concerns. If you have any questions or concerns, please feel free to contact us. We're in the office from 5 AM - 9 PM PST daily and will gladly help!

Enjoy the rest of your day! XOXO

Oct. 14th, 2019

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Riley Brentwood, TN

I normally have amazing luck with Lulus dresses, in fact I have over 10 dresses from them. So when they were having a sale, I bought 2 dresses expecting them to be perfect. Unfortunately, my luck ran out. I'm extremely disappointed with the way the dresses fit!! An XS normally fits perfectly, but these dresses were huge and nothing like the pictures or descriptions on the website showed! It's making me not want to shop there anymore because I can't even exchange them or get online credit to try something else since they're final sale!

7 years ago

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Reply from Lulus

Hi Riley, Thank you for your review! We're so sorry to hear that the dresses you recently ordered didn't fit as expected, and we would like to assist however we can. Could you respond with your order number and/or email address so that we can locate your purchase and look into this further? Hope to hear from you soon! XOXO

Jun. 7th, 2019

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Jessica Davison Big Rapids, MI

Other people have said it, but i'll say it, too. They look good for one or two wears, and then they FALL APART. I'm working on getting them to take back a dress I wore ONCE and they've stopped responding to emails. It wouldn't bother me if I paid the Forever 21 price for the clothes, but Lulu's is still moderately priced, meaning I expect a certain level of quality.

8 years ago

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Sarah Hatfield, PA

Shady!!! I bought a puff sleeve red crop top that was on final sale...which was shady enough already It was made of the worst material, it was so uncomfortable that I couldn’t wear for more than a minute What’s even more shady is that they didn’t post the bad review I wrote about them. What a waste of $20!!! Never shopping there again

7 years ago

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Reply from Lulus

Hello Sarah, Thank you for your review! I'm so sorry for any disappointment with your order experience. I would be happy to look into this in hopes of providing a resolution! If you could respond with your order number and/or email address so that I can locate your purchase, I'd love to help you with this further. I hope to hear from you soon! Have a great day! XOXO

May. 22nd, 2019

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Barbara Lewis Hamlin, NY

Just placed my first order of $100 on 5/7/19. Wished I had read these reviews first. I haven't even heard from them yet that it has shipped, emailed customer service and haven't received reply. Feeling pretty stupid for not checking on this company first. Hope I didn't make a $100 mistake.

7 years ago

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Reply from Lulus

Hello Barbara, Thank you for your review! I'm so sorry for any concern regarding your order's shipment. I would be happy to check on your order status for you. If you could respond with your order number and/or email address so that I can locate your purchase, I'd love to help you with this further. I hope to hear from you soon! Have a great day! XOXO

May. 21st, 2019

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carrie Van Noorden

I ordered 3 things, and had to return all 3 of them. It was my fault as I did not think being a size 4, I would need a Medium, but I should have looked at the size chart. Also, their clothing, even though the pieces I purchased seemed to be of pretty good quality, they are not very bra friendly, so probably meant mostly for a 20 something.

9 years ago

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Cade Boudreaux , FL

I did not like Luis. I wasn’t too impressed with their selection but their customer service was nice so I wouldn’t personally shop there but I’d recommend

6 years ago

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Reply from Lulus

Hi Cade, thanks for your review! We're sorry that you didn't find what you were looking for on our website. We do add new products Monday through Friday, so we're always expanding our inventory! Additionally, we have a team of personal stylists available daily. If you'd like help shopping for your next event or simply updating your daily wardrobe, feel free to let us know! XOXO

Mar. 2nd, 2020

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Nell Damascus, MD

Lulus is a ridiculously overpriced workout clothing store. I will not buy into the hype.

5 years ago

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Reply from Lulus

Hi Nell! You may be referring to Lululemon, the athletic apparel retailer. Here at Lulus, we carry a variety of brands with a wide range of pricing to make sure that everyone can find the perfect item within their budget! We also do carry a selection of athleisure and workout clothing and we'd be more than happy to help you find items you'll be sure to love! Please reach out to our Customer Care team if you have any questions or concerns at all! We'd love to help! Xo

Mar. 15th, 2021

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Review Source

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Del Tallahassee, FL

Personally I believe that the clothes are overpriced and very generic. Could come up with new designs

6 years ago

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Reply from Lulus

Hi Del, thanks for your review! We're sorry to hear that you aren't fully satisfied with our selections of items, or the price point. We want all of our customers to be able to shop with us, so we have a wide selection of sale items and regularly run special promotions! We do add new items to our website Monday through Friday, so be sure to check back often for new styles which may be more to your liking. If you ever need assistance, don't hesitate to contact our customer service team! XOXO

Jan. 8th, 2020