H&M Logo
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5.4

Overall Score

Author: Kalicia Bateman

LAST UPDATED: March 10th, 2022

Top Ranked Companies

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The Good

  • Low Prices
  • Valuable Promotions
  • H&M has Been in Business Over 16 Years
H&M has a loyal fan base for many reasons, some of which includes:

Low Prices

Finding items of clothing at an affordable price is one of if not the most important aspects of a particular store. H&M excels in this category while maintaining high standards of quality and trendiness. Prices vary between categories, but it's reasonable to see t-shirts and long-sleeve shirts available for a low $5 to $12. There is a large number of products listed on their website. The product search tool helps locate clothing type, brand, and what other customers have purchased. You can also see other items that are particularly a good fit from similar clothing items of your choosing. There are several unique designers featured as H&M products, including Versace. They frequently reach out to designers in the industry to make items that would be appropriate fits for their stores.

Valuable Promotions

As you shop online through the H&M catalog, you will be greeted warmly with multiple promotions designed to help you save money. For example, currently H&M has a promotion that allows shoppers to save 30% off their purchase. Another promotion gives you 20% off when you sign up for their newsletter. These and other promotions are time sensitive but thankfully are replaced with other, sometimes even better, promotions when time runs out.

H&M has Been in Business over 16 Years

The online clothing business can be a challenge to break into and develop a passionate and loyal customer base. H&M has been able to do this over the past 16 years they have been operating in the United States. Their processes for both in-store and online over the years should give potential shoppers an element of confidence as they become customers. Shopping for clothes online can be a messy business with returns and refunds, and their rating indicates adequate customer resolution practices being in place currently. H&M also provides clothing options for men, women, and kids. This allows their store to become more of a one-stop shop for families searching for clothes.
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The Bad

  • Average Return Policy
  • H&M Does Not Offer Free Shipping
H&M falls short in two distinct areas:

Average Return Policy

While H&M has low prices and trendy products make them an enticing company to shop from, their return policy is average at best. Their return policy states 30 days being given from a purchase date to when a return will no longer be accepted. H&M does not accept items that have been worn or damaged. While there are stores who have policies much longer and shorter than this, their policy falls right in the middle of the road as far as valuable return policies are concerned. Another unfortunate feature is you can't return items purchased online in the physical store nor can you mail in store items in order to get a refund. This makes the return process frustrating for some customers.

H&M Does Not Offer Free Shipping

No free shipping option is included on their website. However, as you dig deeper into their policy it's relatively easy to see why it would be valuable to many shoppers nevertheless. Most orders are delivered within 3 to 5 business days (an additional 2 days should be given for rural addresses) and there is a flat shipping rate of $5.95 regardless of the size and weight of your package. If you have a heavy, possibly more expensive order, you won't be breaking the bank even without a free shipping option.
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The Bottom Line

Overall, H&M is recommended to those searching for clothing items that are affordable and stylish. Their merchandise and costs are extremely competitive, their sale items were not frequently selling out, and customers can find deals on items and not worry about a "sold out" mark on that sale item they are wanting to purchase. However, the H&M return policy has less to be desired and they do not offer free shipping. Regardless, H&M is a solid online clothing store option that will help you look stylish and save money.
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Star Rating

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3.8

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602 Reviews

Review Breakdown

5 grade

38%

4 grade

30%

3 grade

12%

2 grade

4%

1 grade

15%

Sentiment Criteria

Value

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Quality

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Service

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Trustworthiness

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Amanda Morris Carvajal Dallas, TX

Every time I have visited, the store always has stylish clothing for men and women at reasonable prices. With a teenage daughter and a teenage son, the both usually come away with fashionable finds. I feel the pricing is very reasonable as well. We recently needed a particular dress style for my daughter's Halloween costume idea and could find the dress style nowhere. We were running out of time, as it was the day before Halloween and had pretty much given up. However, I suggested we check out H&M, and sure enough, we found a suitable dress for the look she was going for. She can also continue to wear the dress as regular wear, so it was a definite win for us. I am also happy to say that a gift card given to me several years back was still accepted and usable, saving us even more money. Every experience I have had with the store has been positive at this point both with clothing options, price and customer service.

4 years ago

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Amelia C Mobile, AL

My husband and I LOVE H&M. They always have trending clothes with so many different sizes. H&M has everything like clothes to go out on the town or clothes for relaxing at home or going on vacation. The clothes are so affordable and look so stylish. They are so soft and really make me feel so great in them.

4 years ago

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Brynlee Dalton Riverton, UT

H&M is SUCH an amazing company! There is a huge variety of products! From sweaters to shorts, there really is something for everyone, and for every time of year! I love H&M so much! I would definitely recommend H&M to a friend.

4 years ago

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Nashali Vescovacci Fort White, FL

The clothing that this company sells is very high quality. Their customer service is great and they have a large variety of clothing that they sell. They styles range from casual to business, which is very helpful variety when shopping.

4 years ago

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Makayla Holland Gaithersburg, MD

My experience with H&M was very well. The quality of there clothing is amazing, there costumer service is well. But some of there clothing prices are a little high for me but i love buy from them. I believe me spending my money there is worth it.

5 years ago

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Mason Allen Pleasant Grove, UT

Great customer service especially with them finally changing the return policy to be able to get refunds instead of store credit. They have great quality merchandise and have sales a lot which makes it one of my top stores to shop.

5 years ago

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Pekeiydra Williams Tallahassee, FL

H&M is always clean and organize which I can appreciate because when I go shopping I hate having to dig through clothes. So having the store neat makes shopping so much faster and smoother. The employees are always on the floor ready to assist when needed.

6 years ago

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Emily Crawfordville, FL

I always find amazing clothing deals on their online website, it's easy to navigate the site and has helpful filters to find just what you need. The quality of the clothes is very good, and I enjoy that they are doing clothing recycling now to help save the environment.

6 years ago

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Kaysha Love Las Vegas, NV

I love H&M, this company is always up to date on the most fashionable clothes on the market. They also have a huge variety of different types of clothing from business professional to casual. I also love how many locations H&M has.

6 years ago

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Eddie Rios Ogden, UT

H&M simply has the best trends on clothing online. They have figured out how to stay current. For my money, their online website is intuitive, giving a great sense of personal style. Helping you stay young and fresh with the best brands!

6 years ago

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Stephanie Byrd Tallahassee, FL

H&M is the perfect spot for an occasional or even last minute outfit. This is one clothing store that has high end products without the high end price. The quality of their fabrics are unmatched and long lasting. I highly recommend for others to shop there regularly.

6 years ago

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Lucia Demarco Wilmington, DE

I ordered from them , reluctantly as I read many very bad reviews. I tried anyway, and I was VERY pleasantly surprised. The quality of the clothing is great , I got exactly what I ordered each time , in a timely fashion.The only thing I can say my last order went to the wrong address, that was usps fault though.

7 years ago

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Hannah Pleasant Grove, UT

I love H&M. Their prices are affordable, and their styles are so cute (and sometimes a little weird, but it's fine). Some of my favorite tops are from H&M! The only con I've found is that their clothes usually fit a little tall & skinny.

8 years ago

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Ericka

Steve & Skylar at the Carolina Place Mall H&M. Show me exemplary customer service today Steven went above and beyond to help me with a purchase and I am very grateful. sincerely Erica C Thanks for a wonderful shopping experience.

9 years ago

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Vampire

We want you to know that we are very pleased with the quality of service your company provides. We sincerely appreciate your polite and the efficient way your employee conduct the service. We have recommended your company to others because of our satisfaction with your service and your product. We look forward to buy your product again.

10 years ago

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Tami Allen Gilbert, AZ

I love shopping at H&M because there is truly something for everyone, no matter your age. They have a wide selection of products for different types of men and women, and their wide range of sizes reflect that everyone is different. I love that I can go there with my teenage girls and find just as much to buy as they do. I also love the fact that they keep prices low, even though their clothes are a little bit higher end. My clothes I've bought there have been high quality, and have stood up to numerous washings.

8 years ago

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Guy Salt Lake City, UT

Love that you always have items that are in style for the season. Your rewards program and website are easy to use and you always have a good selection of sizing available in store.

4 years ago

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Heather Riverton, UT

My teen and young adult sons really like the H&M dress shirts. I hope they get them in stock again. They fit nice and my favorite part is they are easy care/virtually wrinkle free!

4 years ago

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Brynlee Dalton Herriman, UT

I love H&M so much! There are so many different products to choose from! Personally, I like the sweaters and headbands. But there are many other options as well! H&M is the place to shop if you want super amazing products!

4 years ago

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Adam Sokal Warsaw, 14

I like that at H&M you can find clothes for the whole family. There are plenty of things for women, kids, men and even for households. You can find everything that you need in one shop and save time.

4 years ago

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Kamrul Kibria

Few days ago, i bought a t-shirt from H&M on online. It’s really a great experience with them because of their product quality, cusromer service and delivery time. I highly recommended H&M to anyone for better service.

5 years ago

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Elisabeth Kinghorn Bangkok, 10

H&M is one of my go-to stores for clothes! They have a lot of cute and professional clothing options as well as casual ones too. All of the clothes I have ever bought there have lasted and still look great

5 years ago

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Mary Hardy Charlotte, NC

Super cute trendy clothes for an awesome price! Wish they had 1 more size up... Most items only upto a Large! Basics for $10 a piece!! Got a cute jersey knit dress for $10...Gonna have it monogrammed!

5 years ago

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Brooklyn Bishop Los Angeles, CA

H&M is such a good clothing store. All their clothing is fashionable and in style. The pricing and quality is amazing, and there are sizes for everyone. I would totally recommend!

5 years ago

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Ben Denver Buffalo, NY

Cool shop. Large assortment of goods. Low price for quality clothing. The assortment of the store is quickly updated, there are many great discounts. Fast and pleasant service.

6 years ago

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Audrey Mitchell Managua, MN

H&M is a great store if you are looking for the newest Women's fashion. The clothes are up to date in style and are well priced if you look at the clearance section with has great options.

6 years ago

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Paula P.

I like their variety and I also like their business ethics regarding sustainable fashion. I find that their stores can be a bit crowded (product-wise) which makes it difficult to see everything easily.

7 years ago

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Jackson Barousse Thibodaux, LA

H&M always has great deals on their website and the cheapest clothes end up being the best looking most of the time. The quality is just about as good as some of the high end fashion stores for half the price as well as their rewards program being a major bonus.

6 years ago

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Karen Torino Tallahassee, FL

H&M has great quality clothing for great prices. I especially love the way most of their clothing feels, as they feel gentle and not rough or scratchy. Also, the loyalty program sends out decent coupons that always help you save. I recently got into H&M clothing but I will always walk into the store at the mall.

6 years ago

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Stephanie Love West Valley City, UT

We love H&M. It’s one of the stores I hit throughout the year, especially during back time school shopping. My girls all love their styles too. I haven’t had a bad experience in there yet. The customer service has always been great too. I will continue being a paying customer.

6 years ago

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Mandi Smith American Fork, UT

H&M is super cheap and a great environment, everyone of the employees are so helpful and kind. Today I went to find some jeans and the workers helped me find the right size and they asked if I needed any other assistance. This employee looked like she loved her job and she made my experience that much more enjoyable!

6 years ago

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take7 Sandy, UT

Favorite for basics and every day clothes for the kids. We love their price too. There isn’t a store close enough to me to go more often but I love to see other peoples recommendations and hauls online and go look for those. Or just shop there for tried and trues- shirts pants sweaters for kids

6 years ago

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Haelyn Lahens Deerfield Beach, FL

I did not think that I would find something for me and I found everything. I found this really nice dress I could wear to work that was cute but professional. Then I saw an amazing sunglasses case. Both items were for a great price and great quality. Going into H&M in the mall is my favorite part of shopping.

6 years ago

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Rilynne Edwards Pleasant Grove, UT

The website is very easy to use. I can easily find the type of clothing that I want and quickly purchase it. There are many cute styles and types of clothing available, so it's easy to do the majority of your clothing shopping on the same site.

6 years ago

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Sara S Tallahassee, FL

H&M is where I do the bulk of my shopping for clothes. They have great quality for the price. I have never had an issue with any of their products and I prefer it to other big box companies such as Forever 21. They always stay up to date with certain fashion trends so I would 100% recommend especially if you're on a budget.

6 years ago

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Jennifer Gilbert, AZ

I love H&M and always find what I’m looking for and then some. I bought a pair of $5 tennis shoes and they are so comfortable and have held up great. Better than the $30 I tried wearing all over London and they killed my feet.

7 years ago

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Reese Pleasant Grove, UT

I love shopping online at H&M better than going to their store. I am able to search quickly for what I need and it saves me so much time. They always have the latest styles and its fast to see what sizes they carry as well. If something doesn't fit they are great to let me take it back to the store for a refund.

7 years ago

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Ashley Gneiting Pleasant Grove, UT

I prefer to shop H&M online because I can always find what I'm looking for. If something doesn't fit I can return it to the store. There is a great variety in my size which is sometimes hard to find in the stores. The prices are fantastic and always in style.

7 years ago

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Easton Fowler Pleasant Grove, UT

H and M had quality clothes for an overall good price. Whenever I go to H and M I can almost always find what I am looking for and for an affordable price. The costumer service is great and I would recommend this store to anyone.

8 years ago Edited September 14, 2021

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Anne Marie Milne Layton, UT

H&M is one of my favorite stores. I love to go to Farmington station and Shop there. They have everything you could ever imagine.. I love to shop for my little nephew who is a year old. Their cloths are amazing the qualitiy is awesome. Their customer services absolutely out of this world amazing.

8 years ago

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Landon Robison Layton, UT

My wife and I shop here a lot. They always have great deals, so we get a lot of clothes for a minimal price. I would especially recommend going around the holidays when they have awesome deals. Customer service is great as well.

8 years ago

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Marci Randall Sandy, UT

I love the unique styles but also the simplicity of the clothes they carry. I find their prices to be reasonably priced. I love the kids clothes! They are darling!

4 years ago

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Yael Lynchburg, VA

Great customer service! Experience was on point! Great selection of trend! Never disappoints! Love I can shop by product or buying suggestions according to model.

5 years ago

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Bergen Billings Cerritos, CA

I love their clothes specifically their jeans because they are always in style. I always am exited to go shopping there because I know I am going to find something cute.

5 years ago

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Shante Reeder Draper, UT

Cutest clothes, great prices, always in style! I love that it is so affordable to dress my entire family without breaking the bank! Great selection, and the quality holds up!

6 years ago

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Sierra Hudson Tallahassee, FL

I always come here for any professional or business casual needs. Workers always keep their styles updated and the employees are always eager to help.

6 years ago

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Nishita McLean, VA

H n M is one of my top favorite clothing brands. I always buy clothes from there. I have an infinite amount of casual t-shirts, formal pants, and jeans and always need more.

7 years ago

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Amber Saratoga Springs, UT

Great in style clothes in every size for those on a budget. Not made of the best quality, but there are so many choices. I love the little kids clothes especially.

8 years ago

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Amy Stewart Gilbert, AZ

I have loved shopping at H&M and the value of the clothing that is offered. I really love that they mark down their clothing and put them on sale. This is wonderful

8 years ago

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Patrick Orem, UT

I bought some suspenders here once. It is quality stuff and I still use them now. They are a solid pair of suspenders. It also has some other cool hipster stuff.

8 years ago