Physician's Choice
4.8
6.1
Overall Score
Author: Kaitlyn Short
Physician’s Choice has experienced a large period of rapid growth since its founding in 2017. It delivers physician-formulated supplements with clinically tested ingredients. Founder Logan Chierotti along with business partner Ryan Russo sell supplements like collagen, biotin, apple cider vinegar, and ashwagandha directly to consumers.
Like many vitamin and supplement purveyors or producers, Physician’s Choice promises its customers access to safe, high-quality supplements that work. It says that it researches and produces products that are science-backed, and third-party tested for potency and purity. It sources from reputable suppliers (globally), which is critical to ensuring safety and purity, and manufactures all products in the United States. The company is not specific about who conducts its testing but says it is in an FDA cGMP organic-certified registered facility. All its products are made in NSF and GMP certified manufacturing facilities.
Physician’s Choice supplements almost exclusively use what it refers to as “hero ingredients.” These are ingredients that are backed by research and have proven potency — biotin, probiotics, collagen, and elderberry to name a few. It stands out from its competitors because it does not heavily market proprietary blends that can hide what is truly inside the supplementary product.
While it started out only selling its products direct-to-consumer, Physician’s Choice products are now being sold on Amazon and in Walmart stores. This makes it easier for consumers to purchase its products without paying shipping costs. If you purchase online, Physician’s Choice offers free shipping on orders over $30 (at the time this profile was written).
The Good
- Save Money by Subscribing and Bundling
- Clinical Evidence Provided
- Purity and Sustainability
- 60-Day, Money-Back Guarantee
Save Money by Subscribing and Bundling
Many supplement companies offer subscription plan discounts. This model provides them with a steady revenue stream, product demand predictability, and could be an added convenience for you if you take a product daily. Physician’s Choice offers a savings of 15 percent on subscription orders.
It also offers customers savings through product bundles. When you select a product on its website you can scroll down to see other products that you may want to bundle along with the selected item. The bundle is offered at a savings, sometimes significant. At the time this profile was written, the company was running a 25 percent off promotion on subscription bundles.
Clinical Evidence Provided
Physician’s Choice provides a clinical evidence section for each of its supplement products. The clinical evidence section is populated with links to research studies that may be relevant to the active ingredient, mainly hosted on the US National Library of Medicine by the National Institutes of Health. It is helpful for customers considering using Physician's Choice products to be able to see the relevant scientific research before purchasing.
The company also says that its “backed by science” guarantee means that it uses scientific research that has been conducted over long periods of time, and that doesn’t make vague or inconclusive claims.
While this is a helpful service, there are other companies that sell supplements direct-to-consumer that provide both research and context for their customers. For example, providing information on any prescription medications that may interact with the active ingredients in the supplement or hosting a FAQ section for each product.
Purity and Sustainability
At the core of Physician's Choice’s customer success is the high standard it says it has for its ingredients. They are third-party tested for purity and potency. It also works to secure ingredients that are ethically and sustainably sourced. Ingredients are sourced globally, but its final products are manufactured in the United States. These are great company ethics; however, Physician’s Choice does not provide any verification of these practices. Some competitors are able to provide customers with highly specific information about where they source their ingredients.
60-Day, Money-Back Guarantee
Physician’s Choice gives customers a 60-day, money-back guarantee and easy returns. This covers both open and unopened products. If you are not 100 percent satisfied with your product, Physician’s Choice requires customers to email them within 60 days of purchase with “Refund Request” in the subject line. It says you will receive your money back within days. Sixty days is a very generous return period and helps Physician’s Choice stand out from its competitors.
The Bad
- Not a Comprehensive Vitamin Market
- Physician-Formulated but No Verification
- Higher Than Average Prices
Not a Comprehensive Vitamin Market
Physician’s Choice offers a limited selection of vitamin and supplement products. It is not a comprehensive marketplace. For example, it does not offer a prenatal vitamin or any multivitamins. It focuses heavily on probiotics, well-known active ingredients, and single ingredient supplements such as magnesium or biotin. If you are looking for a large selection of proprietary blends or less common supplements then you will likely not find these from Physician’s Choice.
Physician-Formulated but No Verification
The company's website claims that its supplements are “physician-formulated.” This may be accurate; however, Physician’s Choice does not provide any verification of this claim. There are competitors that make similar claims and provide detailed information about their research and medical advisory teams.
Higher Than Average Prices
Some of Physician’s Choice products are priced slightly higher than average. While the company does make claims that its products are higher quality, and well-researched, it is difficult for customers to compare supplements side by side. When comparing its prices to a competitor, we observed that its sleep aid and magnesium supplement were priced slightly higher.
The Bottom Line
Physician’s Choice has grown quickly in its just over three years in business. It offers customers a curated line of supplements with proven active ingredients. It demonstrates its commitment to ingredient purity and efficacy by posting relevant research studies on each product’s page. It also stands behind its products with an industry stand out 60-day, money-back guarantee. If you are not happy with its products, you have 60 days instead of the standard 30 days to request a refund.
Customers will also appreciate that they can order the supplements online directly from Physician’s Choice, on Amazon, and now at Walmart. The company's partnership with Walmart demonstrates its confidence in the product and its usefulness. While this expanded purchase access is helpful, customers may find that the vitamin or supplement product they are looking for is not sold by Physician’s Choice. The company is focused on a curated selection of vitamin products. For example, you will not find a basic vitamin C supplement, but you will find highly potent probiotics targeted by gender. This selective approach should increase customers’ confidence in its dedication to product purity and effectiveness.
