Tweepi

Author: Jenna Vasquez

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The Good

• Followers
• Process
• Services
• Plans

Those that use Tweepi can expect to gain more followers in a relatively short period of time. To date, over 1,500,000 people have trusted Tweepi to engage with users, obtain quality Twitter followers, and subsequently grow brands with a number of various Twitter tools. Tweepi follows a simple three step process to help brands/companies/users gain more followers. This system has been proven to grow a brand and effectively garner a number of quality followers that align with their targeted audience. The process is broken down as follows:

• Find relevant users: marketers will be able to use Tweepi's Twitter tools in order to search for followers that display some level of interest in the related content or topic.
• Engage target followers: users will be able to engage users by @mentioning them specifically in tweets, adding them to list or following them.
• Grow your brand by getting noticed: Twitter notifications via email and mobile will then get an account more followers.

Aside from making the following process on Twitter simple and effective, there are a number of other services that are offered through Tweepi's various tools. The following are features that are unique to the Tweepi platform:

• Follow highly relevant users: marketers will be able to find users by interest, full name, company name, location, or other criteria. Users can simply enter a search query and Tweepi will display a list of relevant users to follow.
• Unfollow undesirable users: if there are spammers or avatars that are currently following an account, Tweepi can be used to unfollow those who do not add value to the timeline.
• Reciprocate and follow relevant users: it can take some serious time to find all the users currently not being followed, but with Tweepi, users can easily identify them and follow them back in a timely manner.
• Clean up and unfollow inactive users: there are a number of Twitter users that fail to engage in conversation and never retweet anybody. The "Cleanup" tool will tiler these accounts and allow them to be unfollowed.
• Force unwanted users to unfollow you: those undesirable users with inappropriate avatars showing up on a list can be eliminated by filtering people out and forcing them to unfollow you.

There are two different Tweepi plans for users to choose from. Users can choose whether or not to pay annually (and save money) or pay on a monthly basis. The Silver and Platinum platforms vary in terms or cost and what is specifically offered, but these options allow for users to find the package that best suits their needs.

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The Bad

• Missing features
• Limitations

One traditional benefit of social media tools are the analytics and insight they provide into how a social network is used and how an audience is targeted. This data can help marketers improve their campaigns and more effectively reach their customer base. There are a number of standard reports that are typically provided through social media tools, however the following are missing through the Tweepi platform:

• Analytics
• Explanation Reports
• Exported Data

Tweepi is limited in terms of what social networks can be managed through the platform. Only Twitter is currently compatible with the Tweepi service. If a company or marketer is looking for management of more than one social network, than Tweepi may not be the best solution.

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The Bottom Line

The Tweepi platform is an ideal solution for those looking to promote and grow their business or brand recognition on Twitter. However, due to some of the compatibility issues, the service can be considered rather limited. Those that decide to use Tweepi for their social media efforts can expect the following from the service:

1. Increased number of followers
2. Quality engagement services
3. Ability to grow a brand
4. No reporting or analytics
5. Limited compatibility with social networks