TubeMogul

Author: Jenna Vasquez

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The Good

• Sophisticated programmatic ad campaigns
• Features

TubeMogul is one of the only platforms available that enables users to orchestrate sophisticated (but simple) programmatic ad campaigns across a number of digital screens, television, and even out-of-home channels all from one platform. Rather than having to manage a number of mediums, TubeMogul allows for complete campaign control. Aside from creating an all-encompassing platform that allows for seamless ad management, there are a number of other characteristics/qualities that sets TubeMogul apart from other ad management services. These features include:

• Independence: the TubeMogul platform has worked to develop and maintain a flexible, independent ad buying platform to deliver cross-channel campaigns for some of the world's largest brands. TubeMogul singularly focuses on building the features and products that drive results for customers.
• Transparency: TubeMogul believes that performance and economic transparency is important and they are committed to being transparent.
• Education: there is a three-day training that offers extensive education coupled with a hands-on platform experience and even an opportunity to shape and refine the future for brand advertising. TubeMogul wants to ensure that in a fast-aced industry, their clients stay ahead of the curve.
• Global Reach: when a global brand faces centralization issues due to managing multiple product lines across regional business units, inconsistency is created. The TubeMogul platform allows for brands to plan, execute, and even measure campaigns in over seventy countries through one dashboard to centralize the message.
• Service: the unparalleled customer service and account management teams at TubeMogul are committed to offering the highest level of consultation and support.

With a number of solutions, TubeMogul is able to help with a number of critical components to advertising management. These solutions include: cross-channel advertising, digital advertising formats, programmatic TV, digital out of home, premium ad inventory, and even creative advertising services.

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The Bad

• Monitoring
• Lack of engagement features
• Price transparency

TubeMogul does not necessarily monitor or track social networks. It has a social aspect because of the digital ad space, but that is the extent of their social presence. There are number of engagement features that are not available through the TubeMogul platform. These include:

• Ability to schedule ads/social posts
• Ability to respond to a targeted audience on an individual level
• Complete social media management

There is also no pricing information available regarding the TubeMogul platform. They boast of helping some of the largest brands in the world, which implies there could be a hefty price but that information is unknown. Each brand can expect a different pricing quote depending on their needs.

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The Bottom Line

The TubeMogul platform is ideal for brands looking to advertise their product or services across a number of advertising channels. While social media can be one of those channels, it is not specifically designed to bolster social media presence. Those that use TubeMogul can expect the following from their platform:

1. Complete ad management
2. Organized campaign dashboard
3. Tailored individually to each brand
4. No pricing information
5. Limited social presence