Audiense

Author: Jenna Vasquez

Audiense was founded in 2011 and is currently headquartered in the United Kingdom. Audiense is a social marketing tool for Twitter, where users have access to analytics, competitor tracking, audience insights, best time to tweet, and more. They set themselves apart from other Twitter tools by enabling brands to target the customer behind each tweet.

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The Good

• Plans
• Printable analytics and reports
• Account links

Audiense has a few different plans that consumers can choose from; Free, Basic, Professional, and Enterprise. Their plans all come with a 15 day free trial. Their free plan comes with all of the following features:

• Up to 5,000 social contacts
• Up to 2 accounts
• Best time to tweet report based on your top 100 followers
• Limited community insights
• Follow and unfollow management
• Limited list management
• Standard technical support

They provide consumers with printable analytics and reports that can also be easily exported to PDF or Excel. Their reports provide an overview of your Twitter marketing activity. They offer at least four different reports; Profile Overview, Followers Stats, Following Stats and Content Optimization, to improve your social strategy and reach your KPIs. They also have a Best Time to Tweet report for all users. Audiense gives Twitter users the opportunity to link up to 15 different accounts to one Audiense account. Their Free plan allows 2, Basic allows 5, and Premium allows 15. If a consumer needs more than that, they can opt into their Enterprise plan which allows plenty of customizable features.

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The Bad

• No mobile app
• Limited platform support
• Free plan limitations
• No image storing or editing

Audiense has yet to come out with a mobile app for either iOS or Android. They also do not have a plug in capable with Hootsuite at this time. The only social media platform they support is Twitter. They do not support Facebook, LinkedIn, Google Plus, Youtube, Foursquare, Tumblr, Blogs, Forums, and any other social media platforms. However, they currently are in the process of testing out Instagram. Their Free plan does not include reporting or exporting of data. Also, the Free plan provides very limited community insights and list management capabilities. They do not support any kind of image storage or editing capabilities.

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The Bottom Line

Audiense provides a plan to fit just about any budget. If you are interested in amping up your business Twitter profile and you have the budget to do so, they may be worth looking into. They provide the ability to link plenty of accounts to one profile, printable analytics and reports, real time management, technical support, and more. However, their services are limited to Twitter. If you need a social media tool that covers all of your social media platforms (or at least more than just Twitter), we suggest checking out our top recommended companies for better options.