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Google Shopping

Is This Your Business?
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Author: Kalicia Bateman

LAST UPDATED: May 22nd, 2021

Anyone who has ever spent more than a few minutes on the Internet know what Google is. The giant has been in business since 1998 and is synonymous with searching the Web. Google has also expanded considerably over the past decade, adding a number of tools, resources and business to its repertoire. One of these is Google Shopping, which, like its competitors, offer online buyers a look at products and comparisons of their prices. Google Shopping was started in 2002 and has undergone several rebrands and changes. The name became Google Search in 2012.

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The Good

  • Timely products
  • Tech-heavy
  • Buying education
  • Price listing
Google Shopping has the following elements that you will like as an online shopper or merchant:
  • Timely products. If it's summertime, Google Shopping will feature products that are unique to the season and popular in that particular time of year. If it's winter, the site will feature holiday items and those products used primarily in the winter. The same is true for other times of the year, where listed products are relevant and useful to the consumer based on the time of year it is.
  • Tech-heavy. Clearly, in this high-tech digital age, electronic products are extremely popular. Google Shopping specializes in these, and they are heavily featured on the site. Mobile devices and accessories, computers and related products are Google Shopping's specialties.
  • Buying education. Google Shopping provides a Google Commerce blog to give buyers and interested buyers the education they need to make wise online purchasing decisions. There is a natural tendency for some to be leery of buying from online sources, and Google Shopping will help clear up misconceptions, fears and questions.
  • Price listing. Prices shown include tax and shipping, so what you see in the product listings is what you will pay, so there's no need to worry about hidden fees or surprises.
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The Bad

  • Small selection pool
  • Customer service
Surprisingly, Google Shopping has some flaws and shortcomings that you should be aware of when deciding where to turn to for online shopping. Here are some things Google Shopping does not do well and needs to improve on:
  • Small selection pool. In what might be a shock to some, Google Shopping does not have a large selection to choose from. There are only three listed categories on the home page. Of course, there is a search bar, where you may put in any product you want and wait and see what comes up. But if you are looking to narrow your search, you won't have that availability.
  • Customer service. It's difficult to get a hold of customer service. In fact, no email address or phone number is provided on the site. You have to go through the main Google company site to find any help.
Some prices are estimates. When you buy something, you want to know exactly what you're paying. While the price listings do include tax and shipping (as noted above in "The Good" section), many of the figures are merely estimates.
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The Bottom Line

It shouldn't be hard to believe that a company of Google's stature would produce a high-quality product comparison and shopping site. Google Shopping is simple, to the point, and easy to use. There's nothing flashy about the site, but finding the products you're looking for is a breeze. Unless you like the ability to narrow searches through categories (which Google Shopping doesn't have), there's no reason you won't love Google Shopping.
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4.4

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156 Reviews

Review Breakdown

5 grade

55%

4 grade

33%

3 grade

8%

2 grade

1%

1 grade

3%

Sentiment Criteria

Value

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Leonard Leo Potomac, MD

If you use Google for searching for information, why not search for prices and items? Google can display a price listing of available participating sites. However, if you comb through the web search, there may be even cheaper sites that do not pay to be included in the Shopping tab. Google is my first stop in online shopping. Chances are your Google wallet is tied to the participating site to streamline the checkout process.

5 years ago

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Eric San Diego, CA

Arguably the best search engine for just about anything. Google controls the search engine world like no other. When I need to search something I go straight to Google. I very rarely ever use any other search engine. When using it for shopping its great as you would expect. Much like everything google does its shopping search engine is of course flawless.

7 years ago

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take7 Sandy, UT

I never knew this was a thing until recently when it gave me options and discounts to shop through google. Impressed! I like that it gives you a snapshot of what's available out there and prices and then you can go from there. Hassle free and safe.

6 years ago

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Eddie Rios Ogden, UT

Google shopping is so easy and fast that it makes you use them almost exclusively. They have tons of info on search engine results that it makes shopping fun at finding the lowest prices online for merchandise. I like how info is displayed and how relevant the search results are.

6 years ago

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Stephanie Love Herriman, UT

Google is ALWAYS the search engine I use. If I don’t know the answer then I “google” it. I feel like you can’t find just about anything on google. I use it daily and it’s what I tell my girls to use. It’s super user friendly and it’s something I will continue using on a daily basis.

6 years ago

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Tony Riverton, UT

Google is my go to for finding exact clothing or shoe items that I find at the mall and love but don't love the high prices. I recently bought a pair of snow boots online that were $140 in the store but with google search, I found the same pair on sale for $120 and it had a coupon offer for an additional 25% off. Pretty Awesome!

6 years ago

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Lilly Logan, UT

Whenever I need something specific I just type it into google and then go under shopping and it lists the items with the price and stores it’s at. Most helpful thing! I was in desperate need of a certain dress for an event and this is exactly how I found it.

7 years ago

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Curtis Garner Provo, UT

Great way to compare prices. By far the best way to get a feel for buying options, especially when you don't know exactly what you are looking for. Doesn't always find everything, so it is still worth browsing through sites devoted to the product type in question, but google shopping is a great way to identify major suppliers.

7 years ago

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Amber C Frey San Diego, CA

So far I've only bought one thing through Google Shopping but it was a very nice experience. I bought an Iron Maiden shirt and it was much cheaper than elsewhere online. Fast shipping, I got it within the week and the shirt was in great condition.

7 years ago

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Emily Tallahassee, FL

I can type in anything I want on google and find everything I could ever need. It shows multiple websites and price ranges so I can find the best product at the best price.

6 years ago

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Ashley Roberts Norcross, GA

Google shopping is very easy to use and is always Fast even if my internet isnt working very well. The selection could be higher and there are alot of ads but it is generally a very good search engine for shopping

6 years ago

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Mykahla Nelson Managua, MN

Google shopping is pretty similar to other shopping search engine! In my opinion it’s the best and has so many options to buy things! I bought some leggings and they came and were exactly what I wanted !

6 years ago

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Dwhoush Pensacola, FL

I use Google shopping anytime I am looking for A specific item I want to buy. I love how it shows the different stores where I can buy it with the different prices. It even shows local and online.

6 years ago

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Michelle W Coraopolis, PA

I use Google Shopping tab all of the time to compare prices of the same things at different stores. It's so awesome how they appear at the top of the screen and I can toggle through for the best price.

6 years ago

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Connor Farmington, UT

The shopping option on google turns any search into the best places to buy whatever you were searching for. They have great options as far as platforms you can choose from to purchase whatever you search.

6 years ago

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Kaydence Bonino Riverton, UT

I'm pretty sure I use google shopping everyday! Its awesome! It makes shopping so much easier...Just type the name or description of what your looking for and it list everything that matches.

6 years ago

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Sandra Dayton, NJ

Anytime I’m in the store and I need to price match I go right to Google and I go to the shopping and all prices are compared at that time instantly and I know where to get the best bargain

6 years ago

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Desi Pleasant Grove, UT

Google is a very, very helpful resource. I always google everything. Everybody uses google. It has so much stuff, it's trustable, fast, and convenient. So thank you Google, for helping me everyday!!

7 years ago

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Jaime American Fork, UT

I use Google Shopping often when I am searching for an item to buy. I like that it gives me the option to compare the price at several different stores on one page. Super helpful.

7 years ago

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Paige Baldwin Wellsville, UT

Google Shopping is so handy and helpful. They pull up a million options of what you’re looking for or you’d potentially buy. They usually show what is most adorable which I appreciate.

7 years ago

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Sierra Beck Herriman, UT

I often search for a product on Google and then select the shopping icon. It is helpful that I can look at the different tabs like all, images, and shopping and switch between them.

7 years ago

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Anne Sainsbury Payson, UT

I was looking for a pair of boots, and googled brown ones! I was able to find the exact ones i wanted, buy them, and all in less than half an hour and for under $50! It was a great experience and I love my Aldo boots!

7 years ago

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Liana Colorado Springs, CO

This is great if you are looking for more obscure items, such as collectibles, or want to avoid big-name stores like Amazon or Walmart. Support the little guy once in a while!

7 years ago

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Julie Kincaid Soldotna, AK

What I love about Google shopping is that sometimes I need something and I am honestly not sure where to buy it! Google to the rescue! It is a quick and wonderful time and sanity saver.

7 years ago

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Reese Pleasant Grove, UT

I use Google Shopping almost weekly as I look up item after item and when I find what I want I but it or compare it to other locations. It is easy to use and very user friendly to search by keyword or other ways.

7 years ago

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Kathie Bowman Lakeside, CA

I use google for everything. If I need to find someone to buy something specific I will google it and it always helps me. Google shopping is very easy to maneuver and use. I use google shopping often

7 years ago

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Natalia Correa MDTribe Tallahassee, FL

You can never go wrong with google. It covers all your bases and narrows down your searches to exactly what you need. Highly recommend starting here.

6 years ago

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Shirley Godin

I have tried several shopping search engines but Google always points me in the right direction. They are perfect in every way!

7 years ago

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Karen Torino Tallahassee, FL

I love using google shopping to shop for items across multiple sites at once. It also helps me get a sense of how much the item I am looking for should cost.

6 years ago

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Steve Jones Riverton, UT

Google is my search engine of choice. I conduct multiple searches on it every day as it helps me with locating the item I'm shopping for and helps me find the best price!

6 years ago

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Brayden Ibert Houston, TX

Google makes shopping easier! The speech to text feature allows me to shop and compare prices quickly. I can also save my searches for future purchases.

6 years ago

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Amanda Montebello, CA

When shopping for clothing or accessories, Google is my top choice as a search engine because it allows me to find more options and the websites attached.

6 years ago

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Clarissa Crawford Managua, MN

Google shopping works great! I can search anything and they give me so many options. It shows me where I can purchase the item. Google shopping is very helpful.

6 years ago

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Boston Whipple Provo, UT

Google shopping lets you add filters to the results which is really handy. They also let you search the offers of many other websites at once which helps lower search time.

8 years ago

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Cody Linden Lehi, UT

Very convenient for a quick look at what is available from a range of suppliers. I mostly use to get an initial idea of what is available before narrowing down my search.

8 years ago

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Sadie Scoville Pleasant Grove, UT

I always use Google shopping when I’m trying to find a really weird item – I know I’ll be able to find it and compare prices among multiple websites

8 years ago

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olderwiser1

Easy to use. Information very useful. Multiple shopping and price points are clear and readily available.

7 years ago

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Lindsey American Fork, UT

I love google shopping! It shows lots of options from different online stores, shows prices, reviews, etc.

8 years ago

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Rocio Diaz Tallahassee, FL

I really like using google shopping because it gives me different websites to shop for something, and most importantly the different pricing options.

6 years ago

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Arielle Lawson Tallahassee, FL

Google is my favorite search engine. It pulls up relevant results 98% of the time and offers prices on the shopping tab!

6 years ago

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Martha Gourley Pleasant Grove, UT

I use Google almost exclusively. They are quick to find what I need and produce many search options that I can consider.

6 years ago

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Anonymous

I enjoy the fact that you can shop securely on this site. If offer encryption that makes me feel safe using it and protecting my information.

7 years ago

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Zac Marx Brighton, CO

Google Shopping is my number one way to shop. I can always find what I want, when I want it. I can always find the right pricing as well.

7 years ago

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Ellen Morris Potomac, MD

Google has saved my life time and time again. I love the power of their search engine and the fact I can find anything through it.

7 years ago

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Cassandra Sunnyvale, CA

Google Shopping is what I use when I am looking for the best price on an item! It's so easy to compare prices from every website on Google's search.

7 years ago

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Joy Hill Pleasant Grove, UT

It is always really easy to find things on Google. You search it and it comes right up! The customer service is great too.

7 years ago

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Sage Robertson Cedar City, UT

Google Shopping is soooo easy to use! They have the best algorithm out there to find the products you are looking for, for the best price.

7 years ago

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Tracy Womack Cedar City, UT

Google Shopping is super easy to use. It is one of the best ways to find products that you are looking for, for the best price.

7 years ago

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Marissa Redwood Falls, MN

Google is my go to for everything. It is a great search engine, quick, efficient, and always gets me the results I need and want.

7 years ago

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Rob Whipple Mesa, AZ

Always easy and comprehensive. Google knows how to make shopping friendly. And always tons of products. Good experiences so far.

7 years ago