4.3
6.1
Overall Score
Author: Kaitlyn Short
Enterprise Rent-A-Car was founded in 1957. It is a household name when it comes to rental cars. According to Forbes, they are one of the largest privately held companies in the world. According to Business Weekly magazine, Enterprise has been voted as one of the top places to start a career. A lot of young professionals get their start at one of the Enterprise locations throughout the country. By 2005, JD Power and Associates had recognized Enterprise seven times for its outstanding customer service, indicating that Enterprise really rolls out the red carpet for customers. Enterprise has a car sharing business that lets customers use a car for a short period of time during a day. This differs from its car rental services, as car sharing customers pay an hourly fee to use a car.
Economy rentals with Enterprise prices range from medium to high depending on the rental location. The prices are competitive when compared with the average rental car company. Enterprise also offers cheap, very inexpensive one-time deals that can help customers save money.
Enterprise's luxury rentals range from medium to high depending on the rental location. These prices are in the normal range for many rental car companies who offer luxury vehicles. Some major car rental companies are more expensive in price, making Enterprise luxury rentals more affordable than a good portion of their competitors.
Enterprise can be found in all 50 states. They have one of the highest number of locations in the industry, with more than 5,500 offices located within 15 miles of 90 percent of the U.S. population.
With rental counters at most major airports throughout North America, Enterprise is available in most major airports in the U.S. and Canada. With so many locations, it makes it very convenient for customers to plan trips and use Enterprise's services. One unique service Enterprise offers that customers won't find everywhere else is their complimentary pickup/drop-off service for renters who want to leave their car at home, or don't have a way to get to the rental agency. This is especially convenient for customers who are renting at airports.
Enterprise offers customers an on-site fuel discount. Customers can choose to prepay for their fuel, which is calculated by the local price per gallon, minus Enterprise's discount. This is unique, because most rental companies do not offer on-site fuel discounts.
According to their policies, Enterprise does not offer any instant return services. Customers have to return their car or vehicle in person. This may mean waiting in line to return your car. Some major competitors of the same size offer instant return for general customers and others offer instant return through their membership rewards program. Enterprise, being the largest rental car company to date, would do well to offer this option to remain competitive.
Enterprise does not offer an online check-in option. However, at an airport, customers have the option of returning their car after business hours. If a customer has to return their car before or after business hours, each location has a set of procedures for dealing with after hour returns.
Enterprise offers renters roadside assistance protection that covers flat tire, jump start, lockout service, fuel delivery, and key replacement. The downside is that Enterprise offers roadside assistance protection only at select locations.
The Enterprise brand name alone makes it worthy of consideration, but their pickup/drop-off service for economy renters takes it above and beyond the competition. Their rental rates are average in the industry. Enterprise's availability and on-site fuel discount help to make using Enterprise more competitive. Customers are recommended to check Enterprise's website for any current deals that may be running, since they offer cheaper one-time-only rates. Overall, Enterprise is a viable rental option.
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