Betty Crocker

Author: Kaitlyn Short

Intro to Betty Crocker

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The Good

• Over 15,000 recipes
• Recipes to fit special diets
• How-to articles
• Ask Betty
• Meal planning tool
• Coupons and savings

Of the 15,000 recipes on the website there are numerous options for users with special dietary restrictions including vegetarian, low-sodium, and cultural requirements such as kosher meals. The recipes are also easy to filter by these requirements as well as type of meal, type of cuisine, main ingredient, products, and preparation. Another great feature is the How-To section. This section provides tested advice and tips as well as the Ask Betty section where users can enter their question directly, browse other user questions, and browse question categories. The How-To section also includes shortcuts and tips, meal planning, and substitutions and conversions. Another feature unique to the Betty Crocker website is the coupons and savings section. Here users can browse savings on Betty Crocker products to use in the home cooking and entertaining. Users can also see what ingredients in a recipe are on sale in their area. Users can also sign up with the website and receive more coupons and can also receive free samples. Users who sign up are also enrolled in the email news alerts.

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The Bad

• Forum
• Difficulty levels
• Reader recipes

While the site's how-to section is very informative, it would be helpful for users to be able to filter the recipes by difficulty level. If a difficulty level were assigned to each recipe users would be able to judge how comfortable they feel attempting the recipe a bit better. This way newer home cooks could try easier recipes for a while and gradually move through the difficulty levels. Also allowing users to post their own recipes and create specialized discussions would allow users to create their own community. While expert advice is provided by BettyCrocker.com a forum would allow a user to receive feedback from numerous persons including those who may have directly experienced the problem in their own life. Creating a reader recipe section would also allow a user to post their own recipes which other users could attempt and leave feedback about in the forum or directly on the recipe itself. Additionally, providing cooking school or how-to videos would also help a user to master at home cooking and develop the skill needed to attempt more difficult recipes.

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The Bottom Line

As a whole, we would recommend the website to new home cooks and to those who have been cooking and entertaining for a while. The website publishes new articles about cooking and posts more recipes continually. Also by signing up with the site for free, users can gain access to saving and coupons which making cooking and buying groceries more affordable. Finally because of the large number of recipes which can be tailored to any type of diet BettyCrocker.com is a good resource for home cooks with any type of cultural or personal dietary restrictions.