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ULTA

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358 User Reviews

6.0

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Author: Kaitlyn Short

LAST UPDATED: August 28th, 2021

ULTA Beauty is a chain of beauty retailer located in the United States. ULTA, through its stores and website, offers a combination of over 20,000 beauty products. This includes makeup products, fragrances, haircare, skincare, bath & body products, and styling tools. ULTA also offers a full-service salon and makeup artist in each store location.

Founded in 1990, ULTA Beauty currently employs more than 19,000 associates at over 125 locations across the United States. Its headquarters is located in Bolingbrook, Illinois.

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The Good

  • Ulta Beauty Makeup Brands
  • Rewards Program
  • Tips and Video Tutorials
  • Customer Service

Ulta Beauty Makeup Brands

ULTA customers can choose from hundreds of brands, including the ULTA Collection. Their featured brands include bareMinerals, Urban Decay, It Cosmetics, Thrive, O.P.I., Dose of Colors, Meaningful Beauty, Skyn, NYX Professional Makeup, and Benefit Cosmetics - though they sell many more brands in addition to these.

This beauty hub supplies almost everything you could possibly need to perfect your routine from basic skincare products to amazonian clay. Obviously, the essential products you can find are: 

  • face primer
  • makeup remover
  • makeup bag
  • brow kit
  • waterproof concealer
  • blush palette
  • makeup brushes

Rewards Program

The ULTAmate Rewards Program is free to all customers. Members earn one point for every dollar they spend and can redeem earned points on skincare, mascara, fragrances, cosmetics, and other ULTA products. By signing up for ULTA emails, customers will be notified of any Ulta Beauty sale as well as receive a free gift from ULTA during the month of their birthday plus earn double points during that month.

ULTA also has a Platinum rewards program, which members have access to once they have spent at least $400.00 in a calendar year. When members are upgraded to Platinum status, they earn points 25% faster and receive an additional birthday gift - plus, their points never expire. Plus, all ULTA customers get free shipping on orders of $50.00 or more.

Tips and Video Tutorials

Online users have access to ULTA's tips, video tutorials, Beauty Buzz, photo galleries, and new product arrivals through the Get Inspired, Beauty Consultation, and Share & Play sections of the site. Mobile users can access all these features and their account information through ULTA's mobile app. These videos allow everyone the chance to learn from professional makeup artists and reinvent their makeup routine. Whether it's perfecting your eye shadow skills or learning how to use a highlighter palette these professionals can do it all.

Customer Service

ULTA also has a Guest Services Center, which features links to information about your online purchase, gift cards, the rewards program, the return policy, and other frequently asked questions. There is also an online form and an 866-number for contacting customer service. ULTA's customer service department is available 6am-12am CST, seven days a week.

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The Bad

  • No Free Samples
  • No Wish List Feature

No Free Samples

While ULTA members can take advantage of online coupons and mailers, there is no mention on the website of free samples. Companies like Sephora offer customers the option to try out different beauty brands before purchasing them, so the lack of samples is a disadvantage of shopping with ULTA.

No Wish List Feature

ULTA also doesn't offer an online wishlist feature for customers to save future purchases. Customers who want to remember items to buy later will need to create a separate list on their own and then search for each of them when ready to make a purchase.

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The Bottom Line

ULTA carries over 20,000 beauty products and offers customers the added convenience of being able to shop, return items, and the use of salon services at its many store locations. Customers who are on the go can also use the mobile app. Overall, ULTA provides an extensive selection of makeup brands to fit your beauty needs conveniently placed in one location. 

Also, take a look at the other makeup stores listed on our website to see how ULTA makeup compares.

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User Reviews

Star Rating

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4.3

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358 Reviews

Review Breakdown

5 grade

60%

4 grade

25%

3 grade

5%

2 grade

1%

1 grade

8%

Sentiment Criteria

Value

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Quality

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Service

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D.D Methuen, MA

If you order online you run the risk of your package being left anywhere the delivery company deems ok, even if it is a n apartment complex, wheee it can be taken by anybody. I live in apt complex that has a delivery hub to prevent this, however it was dropped in the foyer where there is no security.. And because of this the package is gone, however not their problem, can you imagine if the post office did the same with your mail.. Ulta doesn’t deem it suffient, so not only do I need to pay for what I didn’t get, if I want it, I need to buy it again.. Never order from them, they contracted the cheapest delivery company and we pay the price

5 years ago

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Crystal's Love of Beauty Elk River, MN

I am very unhappy right now. I have spent so much money at ulta and I recently moved. I made an order online but forgot to change my address. After realizing this 10 minutes after I made the order I called ulta. They told me they could cancel the order since it hadn't shipped yet. The next day I got 2 emails 1 for telling me they couldn't cancel the order and the 2nd email saying they shipped the order to the old address. After a few days of not recieving the order. I called ulta again. They said they didn't receive the package back so there was nothing they could do to help me. They told me if I still wanted the items to buy them again. I will think twice before buying from them again. I used to buy a lot not anymore. If I could give 0 stars I would.

5 years ago

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Robecca North Smithfield, RI

Just checked the status of my order. A delivery was not even attempted and never received any communication from Ulta...just says returned to sender. My address is correct and I have received package no problem from Ulta in the past. My last three online orders have have the same return to sender without any communication. This is not the kind of service I expect for a Diamond status client. I don’t want my goods returned and I don’t want a refund to pacify my aggregation. Why can’t my goods, that I have paid for, be sent to my local store for my pickup if Ulta can’t follow through on their end of the deal? Shame on you Ulta for such poor service. Sephora is calling my name.

5 years ago

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Kelli Strongsville, OH

Wish I could give it zero stars. But I went there with my friend and it took us around an hour to find someone to help us, and this other customer came with us and also said she's been looking for around 20 minutes to find someone on the floor. And I needed help looking for something that states on the website its also in stores at my location but noone knew about. And then to make it worse my friebd had bought something and they didn't tell her about change or give her her chance back and she just looked at the receipt and they owed her around 10$ in change. I'm sorry but if it's like a dollar or two or a couple of cents that's fine but 10$ I believe that's unacceptable.

6 years ago

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S Jonestown, PA

Re: website purchase and decision to exclusively patronize Sephora. I made a purchase online at/around 240p. Contacted Ulta immediately after purchase (so within 5min?) and was told they 'couldn't stop the package as they're so committed to rapid service'. So-much-knowing-baloney ... My tracking data shows I won't receive package for nine business days (for $8+ s/h between NJ to PA. what a joke). Also: Ulta refused to retroactively apply coupon (by 5min). So peace out Ulta: the only thing that distinguishes you from Sephora, Macys, or even CVS is customer service. I may only spend $30-50 in any month but am confident Sephora and CVS will be happy to take it (as both have offered excellent customer service to me in the past for the *same* products and both have beauty rewards program and regular coupons).

6 years ago

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Munkhnaran Khandsuren Kansas City, MO

I stuck with one order with Ulta for a month. They have been keep cancelling my order. Everytime they cancel my order, I have to wait many days to get my refund. Everytime I call, it was "the worst" customer service. I have been calling to ulta for a month. The operators don't really know what s going on. The reason my of my cancellation was that it was big order and ULTA cant deliver more than 10 items. But until I found out it, the operators were giving me wrong information that I had to go to my bank, change my information etc., And the last operator who gave me the "right" information about my cancelled order was rude as well. I asked about my refund, and ULTA sent me email that my order has been cancelled and my refund will be in next 9 days, so i asked the operator if there is anything that i can do to make this process faster. Because i had big order and still have to ship it to overseas, which should have been done a month ago. And the girl keep telling me that they didnt send any email and she cant find any email that says refund in 9 days. I asked her if i should forward the email to her email so she can see, but she keep ignoring my questions and didnt help at all. And any other operators until her was the worst worst that gave me false information and kept my money for a month. I still didnt get any refund for my order, and they informed me i cant fulfill my order online. Dont know what to say. I lost money because of their irresponsibility and FAKE service.

7 years ago

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Taylor Clark Commerce, TX

I recently moved so when I went to place my order at ULTA, I updated my address. I deleted my old address, and put in my new address. However, after I placed my order the confirmation email included my old address. So I called customer services, literally not TWO minutes after placing the order and they told me there was nothing they could do. NOTHING THEY COULD DO!?! They couldn't cancel the my order, the couldn't update my address. So basically the only option was for me to re-order. It is absolutely ridiculous that there is not some way for them to update an address or cancel an order TWO minutes after it is placed. I will not be ordering from them again.

7 years ago

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Michelle Mastic, NY

I’m really not happy somehow my address was wrong when I checked it before confirming and my phone also auto fills my addresss and it’s not wrong I just tried it again and it’s working properly so somehow someone got the wrong address and now I don’t get my gift because you can’t resend it out. I find that hard to believe. You’re a multi-million dollar company and you resend gifts to people. That’s the most absurd thing I’ve ever heard. And that’s not okay. Then I call and you don’t have a supervisor available to talk there should always be one on a shift ... I’m not happy at all

7 years ago

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Brianna Miller Branford, CT

This visit to my favorite store today was the most embarrassing. I enter the store per usual, to purchase my $30 shampoo, $30 conditioner, $28 blow dry treatment and a $30 brush, like I do every three weeks. There is a sign that says buy two get one free, so I stock up. When I get to register the sales representative tells me I am wrong and that they normally put promotional signs in front of products that are not pertaining to. This is the second time this has happened this month, I ask which products are by two get one, no one knows. Usually the service here is exceptional. Quite disappointed...

7 years ago

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drdre Baltimore, MD

I recently made a purchase on 1/21/19 at 728pm. However, the shipping address was wrong. So I called within 15 minutes of the purchase to change the address. However, I was told that you guys are unable to change the address or cancel the order. I called again and they advised me to either call the postal service or my bank to cancel the order. When I called the post service, they said they can't change the address and I would have to call ULTA for any changes. The package has been delivered to the wrong address and it was taken by someone other than myself. I have contacted customer service again and they told me that they can't refund me the money for human error of putting in the wrong address even though I told them that i have called multiple times to guest service but they keep saying they can't do anything. I have been ordering from you guys via in-store or online for a few years now. I have never run into a problem like this before. I didn’t think you would treat your customers this way. You are stealing money from people who have made a human error on the internet. I can’t believe this is what your company stand for. I have never experienced an online order where I can’t edit within 15 mins. Instead of helping me, you want to steal my money.

7 years ago

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Shell Burleson, TX

Burlison store are returned a product that was defective I had the original receipt it was within 30 days of the original purchase they would not credit my debit card back and instead gave me An in-store credit. I went back in and show them my receipt again showing I paid with my debit card and they said there was nothing they could do I reported this to Customer Service last week and was told that within 72 hours I would get a call from the store I have heard nothing from anyone since. Today my good friend went in to get a facial for her baby shower she had an appointment and was never saying and was also to Told that the store manager would call her and she had heard nothing either anyway your Burleson store has a problem and there’s many complaints on Facebook about the store and I love auto and have been with y’all many years and I’m only a platinum member and that’s not much but I’m going to be no member at all if this is not straightened out and I don’t believe I’m the only one

7 years ago

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Elena Renton, WA

I frequent the Ulta at Renton landing and Factoria and always receive exceptional customer service. I was in Factoria location on 1/2 and was looking for the revlon 3 in 1 styler. They did not have it and took the time to call around. It showed the Ulta at crossroads in Bellevue had 3 in stock. The manager at Factoria called to have the item placed on hold. She had to coach the associate on the phone b/c she claimed they had it without looking first and was argumentative with the manager from Factoria. After about 10 min the associate went to the sales floor and said she got one and placed it on hold for me. On 1/3 I went to the Ulta at crossroads to pick up my item. I was greeted, I told the gentleman what I was here for he said he had to get a manager. She said well it’s not on the counter so I don’t know but I have one in the back and left. 20 minutes later I was approached by the cashier asking what I was looking for or if I had been helped. I told her someone went to go get my hold for me. She walkied her team and she said I don’t know what your looking for did you check the sales floor for one. I had. She then made me go take a picture of the item, she went to the back and told me she didn’t know what happened yesterday because she didn’t work and she assumed they must have been busy and sold them all... I was then sent on my way with no apology, no customer service, and no effort on there part to resolve the problem, or attempt to order me the item! The manager never came back! I have never experienced that horrible of customer service in my life! I have been a manager in retail for 9 years and was truly appalled at how poorly I was treated and how poorly other guests were treated in my observations while I was waiting 20 minutes. Some of the encounters that I witnessed as a manager is customer service were honestly cringe worthy. Like I said this was the Ulta at crossroads in Bellevue on 1/3 at approximately 1:15 pm.

7 years ago

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Jessica Landon Friendship, WI

Very disappointed in Ulta, loved it and the idea of a store that sells high and drug store brands, but now not to impressed. I had gotten into the point system by signing up for the rewards card. Great concept and made me want to get my make up through them, so i can recieve credit towards future purchase. Seem win-win to me. Then i signed up for the credit card to get more points since i go through there a lot. I saved up points, like 2300 worth, which supposed to equal $135.00 amount. When using them it only gave me $97.00 worth towards purchase. I tried contacting customer service, they wouldnt answer any question i asked. Giving me one sentence response, i even sent them there point system calculations that are advertised on their site thats states that 2000=$125 value and my 2300 points i used toward purchase do not add up and my account even showed me that i should have $135 credit which i took a snapshot and sent them and not an answer as to why it doesnt add up. The customer service was unhelpful in solving any problem and was disapointed in not getting any answer.

8 years ago

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Teresa Underwood Enid, OK

This is the WORST company to deal with! Now it is policy that if you are awarded an ulta mastercard and you make a payment....your card will be DECLINED until the payment clears, which usually takes10 days. So by being a good customer and making multiple early payments or even one monthly payment, you will be penalized with a declined card!! This is also a way for ulta to hinder us on the amount of reward points that would have been accumulated in those 10 days. They said it is to help against fraud. However, they weren't the one embarrassed in front of friends or held up in line being publicly told your card is declined. The assumption is, your credit is poor shape. But to be DECLINED because you made a payment (not late)! It also, it took me 3 months to be told why I hadn't reached diamond status after spending way over the required $1200. Come to finally find out, it's because you HAVE to spend that amount ONLY AT ULTA. The rep agreed that it should be written in their agreement and plainly in sight. It's not. So if you are awarded the ulta mastercard, know this. Please Ulta, it took 3 months, emails, surveys, multiple reps sending me to other reps, reports filed with managers who never called back, and hours on hold for This very simple answer. Two reps told me that it was because my card account and rewards program were not linked together. That I needed some one in my ulta store to do this for me. Or I would have to close my account completely and start over! No, it's that the $1200 must be spent in ulta. Educate your reps!! This company has great products but the company itself is one of the biggest con games in town! Unprofessional, unethical and down right stupid! Closing my account out and publicly calling them out!

8 years ago

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Jill Callan North Brunswick, NJ

I ordered a hair dryer for my daughter for xmas that she picked out. It never showed up. I called. They put me through hoops. Finally refunded my money in Ulta credit so I could buy a replacement. I had to spend even more money. I should have gotten my money back and ordered from a different store like Target. I was inconvenienced further by having to go to their store in person to pick up. I was promised a PayPal credit and never got. Super bad business practices! Beware! They screw up your order and dont make right on it or keep their promises!

6 years ago

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Tiffany Oster Wheat Ridge, CO

I made two trips just to get my eyebrows done only to be told that I just missed the chance to get the walk in appointment when I was sitting right there the whole time they were working on the customer with the appointment right when their appointment started. I've been loyal to ulta I usually go to the arvada location. Where they always take care of me the Lakewood location is terrible and there customer service skills are losing customers

6 years ago

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Babs Jasper, GA

I went to purchase $100 worth of product yesterday online, and receive an 11 PC lip sampler. I tried all day to make the purchase, it would never go through, I got sidetracked and then I called today to see if they will fulfill my order the 1st person said she was having phone problems, i asked her to call me back, she ended up hanging up on me, and didn't bother to call me back, I called back and they won't give me the online special. I will not be ordering my products through Ulta. I will shop somewhere else. I am very dissatisfied with them

7 years ago

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VICKY KEY Midland, VA

I WENT TO THE MANASSAS STORE WITH A LARGE GIFT CARD THIS MORNING WHEN THEY OPENED AND WENT DIRECTLY TO THE CLINIQUE SECTION AND ASKED SOMEONE FOR SOME HELP WITH A PRODUCTS SHE HAD TO GO CHECK WITH A MANAGER AND NEVER RETURN SO I TRIED AGAIN AND THE CLERK TOLD ME THERE WERE no CLINIQUE SPECIALS., AND ACTED AS IF i HAD A DISEASE AND LEFT, I WENT TO THE CHECK OUT AND LEARNED THE CLINIQUE GIFT SET I WAS PURCHASING WAS 1/2 PRICE. iF I HAD KNOWN THAT I WOULD HAVE BOUGHT MORE.....I WILL GIVE THE MONEY LEFT ON MY GIFT CARD TO SOMEONE WHO WANTS NO SERVICES AT THE STORE.

7 years ago

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Upset Currie, MN

I am absolutely so disappointed with Ulta. While half of my order came in a timely manner, it’s been almost a month while I’ve been waiting for my other half. I’ve reached out multiple times to get the same story over and over again and even a replacement order shipped and I just got told to give it another MONTH to see if my things will come. How ridiculous!!

7 years ago

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Sybil ,

Package marked delivered but not received. A lot of back and forth with customer service with no help. Only Package out of 50+ of shopping deliveries not received. Wont have it in time for Christmas. So disappointed! Never shopping there again!

5 years ago

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k. Bonita Springs, FL

The service I have received has been inconsistent and my online order said it was undeliverable with no fault of my own. An overall disappointing experience for me. I've spent thousands over the years on cosmetics for myself and others as a Platinum Status member, and now prefer to shop at competitor stores if possible.

6 years ago

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Felipa Sioux City, IA

Pany did my eyebrows horrible I thought their were eyebrows experts well no, she wax my beautiful thick eyebrows and left me looking like a clown, (Sioux city IA) never have my eyebrows look like this looks like if a 10 years old did them

7 years ago

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Tatiana Arlington, TX

Ulta in Mansfield TX First I saw are half empty shelves. I ask for assistance to find hyaluronic acid serum . The employee didn't know their products, wasn't helpful at all! Keep saying that I can order online and it will be delivered to my house for free. She didn't show me a single thing!!!

7 years ago

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sherri z lund Salt Lake City, UT

Terrible customer service, they do not ask what your reason is for returning something or ask if they can help you find something else. Also when buying something they do not know their products well. This is at the Valley Fair Mall, go figure such a lowlife mall anyway. It's West Valley, will never shop there again!!

7 years ago

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Rian Crawford Livingston, AL

The worst customer service you can experience they don’t solve any problems or give solutions when doing wrong. I received a gift card used it online and had a 38 cents remaining balance instead of using the gift card they used my debit card for the whole purchase and refused to refund me the money and didn’t even care to offer a solution.

8 years ago

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Dominic Sorenson-Cook Chicago, IL

I went into Hickory Point Mall! Masks aren't supposed to be required if vaccinated and upon walking into Ulta I was told to put a mask on! I will no longer frequent or spend my money in this store!

5 years ago

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Kerri Sanford, NC

Don’t forget to add your free gifts to your bag or you want be getting them

6 years ago

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Sammie G Peoria, AZ

Their sales associates are the rudest employees that they have.

9 years ago

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