Sephora Logo
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5.9

Overall Score

Author: Kaitlyn Short

LAST UPDATED: August 28th, 2021

Sephora offers a selection of makeup, skincare, fragrances, body lotions, and hair products from hundreds of brands.

Sephora was founded in France in 1970 and now has approximately 1,900 stores in 29 countries worldwide, including 360 stores across North America. The Sephora website was launched in the United States in 1999.

Keep reading for the pros and cons of shopping with Sephora along with verified customer reviews. 

Top Ranked Companies

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The Good

  • Vast Selection of Makeup Products
  • Great Online Features
  • Free Shipping on Orders Over $50
  • Flexible Return Policy
  • Beauty Insider Rewards Program
  • Customer Service Hours

Vast Selection of Makeup Products

Sephora offers thousands of products from hundreds of makeup brands. Among the top beauty brands they sell:

  • Kat Von D
  • Huda Beauty
  • Drunk Elephant
  • Briogeo
  • Fenty Beauty
  • Jo Malone
  • Urban Decay

Customers will find a wide selection of eye shadow, bronzer, concealer, eyeliner, lipstick, waterproof mascara, and many other top beauty accessories. If you are looking to try something new every order comes with two free samples of your choice.

Great Online Features

There are several different online features that Sephora provides for additional information about its beauty products. In the Beauty Talk section of the website, users can submit questions to be answered by other Sephora users. In order to join the conversation, however, users must be a Sephora member. All users can access how-to videos from professional makeup artists, articles, and The Beauty Board which provides inspirational photos and makeup ideas.

Free Shipping on Orders Over $50

Sephora offers free shipping on all orders over $50.00. For orders under $50.00, users are offered 3-day shipping for $5.95. Sephora also offers 2-day, 1-day or USPS priority shipping for an additional cost.

Flexible Return Policy

Sephora also offers free returns both online and in-store. Customers will receive full refunds for items that are returned within 60 days, or store credits for items that are returned in 61-90 days.

Beauty Insider Rewards Program

Sephora customers can sign up for the free Beauty Insider rewards program and email newsletters. This also gives you the option to receive free deluxe samples, birthday gifts, Beauty Insider offers, and more. Sephora members also have unlimited access to the Sephora Community for the ultimate Sephora shopping experience. Here you can ask questions about all of the products and even how to choose the right shade for your skin tone. Non-members also have access to the Community board but cannot submit questions.

Customer Service Hours

Sephora has an 877-number for contacting customer service. Their customer service representatives are available Monday–Friday, 6:00 am–9:00 pm PST, and Saturday–Sunday, 8:00 am–5:00 pm PST. Under the "Contact Us" section of the website, users also have the option of filling out an online form to contact customer service through email.

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The Bad

  • Missing Popular Brands

Missing Popular Brands

While Sephora offers hundreds of different makeup products from top beauty brands, it does not sell some of the most popular brands. For example, Sephora does not carry L'Oreal, CoverGirl, or M.A.C.

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The Bottom Line

Sephora is an established brand in the makeup industry and offers the convenience of returning and exchanging online purchases in-store. In addition, the website features several helpful tools for all makeup enthusiasts including articles, videos, community forums, inspiration boards, free samples, and a personal wishlist.

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Star Rating

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4.5

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196 Reviews

Review Breakdown

5 grade

59%

4 grade

29%

3 grade

10%

2 grade

1%

1 grade

2%

Sentiment Criteria

Value

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Quality

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Service

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Trustworthiness

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Yam

I shop at Sephora A LOT. I usually do my shopping in store since the closest one one to me is about 20 miles away, but as they do not carry some of the products I'm interested in buying , I had to order online (such a nightmare). I am a very impatient person so when I ordered I actually paid the 16.95 one day shipping , (mind you I ordered over 100 dollars worth of products) expecting to receive my order in one to two days. Didn't receive my order until 4 days later (I placed my order early On a Wednesday morning so my order should've been processed the same day) I know it seems like I'm getting worked over only one day. But if I paid almost 17 dollars for shipping, I'm expecting to receive my items promptly. Sephora really needs to up their shipping game.

9 years ago

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Kari Hayward, CA

Horrible employees at Stonestown Sephora. One of their employees accused me of stealing their eyeliner when I don't even wear makeup. I was in there shopping with my friend because she wears makeup.

10 years ago

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Sandra Dubas Salt Lake City, UT

Everything is way to expensive in sephora, and the things that are cheaper are not good quality. I bought eyeshadow there and it was broken when it was delivered.

9 years ago