e.l.f.

• Large Selection of Makeup Products
• Affordable Prices
• 100% Vegan and Cruelty-Free
• Free Shipping on Orders Over $25
• Beauty Squad Rewards Program

Large Selection of Makeup Products

e.l.f. offers a large selection of products including mineral infused face primer, eyelash kits, blush and bronzer, skincare, and lip products to choose from. A mobile app is available in the Apple Store and Google Play Store. It gives customers the ability to quickly lookup their favorite products with ease.

Affordable Prices

e.l.f. has some of the lowest prices among professional makeup stores. Many products start as low as $3.00 including false eyelash kits, eyeliner, concealer, eye shadow, primer, and mascara. Customers can find everything they will need for their makeup routine.

100% Vegan and Cruelty-Free

As a huge bonus, e.l.f. makeup is 100 percent vegan and cruelty-free promise. This means that all ingredients are completely vegan with no animal testing.

Free Shipping On Orders $25

Customers can get free shipping on all orders over $25.00. For all orders that are less than $25.00 or don't have a promotional code, the standard shipping rate is $4.95. e.l.f. also offers a 15 percent student discount when you sign up for its e.l.f. Cosmetics Beauty Squad rewards program and verify your student status through StudentBeans. Each student will receive a promo code that can be used at any time for up to a year.

Beauty Squad Rewards Program

With every purchase made through elfcosmetics.com customers can receive points that are redeemable for free gifts and exclusive perks. The program is free to join with three levels that you can advance to with every purchase. Each tier has its own set of rewards based on the number of points you accumulated.

• No Returns
• Reward Points Expire

No Returns

While e.l.f. will replace any item that may have been damaged during the shipping process, returns or exchanges are not available due to the low-cost nature of the products. e.l.f. is the only makeup store we reviewed that doesn't allow returns. Customers who are unsure whether they will like the products may prefer to opt for shopping with a makeup store that offer returns, like Sally Beauty Supply or Ulta.

Reward Points Expire

It is fairly easy to accumulate points within the Beauty Squad Rewards Program, but your points do come with some exceptions. If you have not been active on your account for 12 months, meaning you have not made a purchase or used your points towards a free gift within a year, your points will expire. This also means that if you have advanced to a higher tier of reward points you will also be dropped back down to the first tier.