SMASHINGLOGO
Is This Your Business?Author: Kalicia Bateman
Austria-based SMASHINGLOGO is a logo company focused on automation. While consumers can pay more for an hour of professional design help, the company’s AI-driven logo generator is all about independence, convenience, and speed.
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The Good
- Simple Process
- Logotype Possibilities
- Affordability
Simple Process
You don’t need to sign up for an account to use SMASHINGLOGO — not even to purchase a logo. Just enter your logo name, an optional tagline or slogan, and a subjective style ranging from “simple” to “fancy.”
Once you enter those things, the logo maker will generate logo options. From there, you can use the following features:
- Favorites — add to, remove from, displayed at the top of the page
- Preview — display in higher resolution and preview your logo for both print and screen
- Feedback — share your favorites with friends and family for help making a decision
- Colors — play around with over 300 colors
You can get your download link via email right away as soon as you pay for your logo.
Logotype Possibilities
SMASHINGLOGO has a large font library with hundreds of different patterns and over 300 pantone colors, allowing for tons of possibilities within each style.
The fact that you can’t edit every aspect of the logo ensures that the professional design stays intact. With some logo makers, you can change font, size, icon, etc. without your final product being passed off by a professional designer.
If you do need a small modification from the possibilities presented, describe the changes you want and share a snapshot of the logo for minor adjustments at no extra cost. For complex adjustments, you can purchase one hour of design support.
Affordability
Pricing is pretty reasonable with SMASHINGLOGO.
You can pay $45 for medium-resolution files and transparent PNG files for use on a website and blog. You can pay $65 for high-resolution files, unlimited color changes, and use on social media and merchandise. Or you can pay $120 for premium services, including everything in the other packages plus one hour of design support.
You can also pay extra (the company doesn’t specify how much) for logo animation as an add-on.
SMASHINGLOGO does offer some special deals, including the following:
- Add a link to the generator on your website to get a logo for free
- Get a discount if you’re living in a country with a weak currency against the dollar
- Get a discounted logo if you’re not yet making money with your hobby and need a logo for your YouTube or Instagram profile
With the satisfaction guarantee, if you’re not totally sure which logo you want, you can purchase it and if you change your mind within 30 days you can swap it out for a different one.
The Bad
- Design Limitations
Design Limitations
SMASHINGLOGO’s design library is primarily logotype-based and has few, if any, icon design options to sort through. When you type in your company name and optional slogan, results pulled up are based only on text and not topic.
Unfortunately, you can’t search by industry, theme, or keyword as you can with other similar logo makers online. So if your business is in real estate, you can’t search for logo templates that incorporate home, finance, or other themed icons within the logo.
The Bottom Line
SMASHINGLOGO’s focus on text-based simplicity will appeal to individuals and businesses with a minimalist approach to brand identity and marketing. However, if you want your logo to be customized according to your industry or a certain keyword, SMASHINGLOGO doesn’t give you those options. For logomark needs, you’ll need to look into a different logo design company.
