BrandCrowd
Author: Kalicia Bateman
BrandCrowd is an Australia-based online logo design platform with over 27,000 handcrafted logos to choose from. Designers sell their unused logos to BrandCrowd, and these act as logo templates for the companies that purchase them. Customers can select a logo as a template, customize it, and purchase it on BrandCrowd.
BrandCrowd was founded in 2008 and is a partner company with the crowdsourcing logo design site DesignCrowd.
The Good
- Pricing Options
- Template Inventory
- Licensing Options
Pricing Options
BrandCrowd doesn’t charge you to browse, select, and customize logo templates. You only pay when it’s time to download. This eliminates the pressure to purchase a logo no matter what, something you might experience when starting a guaranteed logo contest.
Standard logo purchases through BrandCrowd are extremely affordable, but when you pay more, you get more customization options. The pricing and packages are as follows:
The Standard Logo Pack ($45) comes with the following:
- High-resolution PNG and JPG files
- Vector files
- Files with transparent backgrounds
- Multiple logo variations (black and white, icon only, text only, different layouts)
The Premium Logo Plan ($25/month) comes with all of the above plus the following:
- Unlimited edits of your logo
- Unlimited downloads of your logo
- Perpetual storage of your files
- 30+ social media design tools
- 100+ social media design templates
- 20+ business card templates
Instead of purchasing the premium plan, another option is to pay $9/month for the logo editor, business card templates and design tools, and social media templates and design tools.
Template Inventory
BrandCrowd has over 27,000 ready-made logos, so there’s no wait time to download and use your logo once you’ve found a match. You can generate logo designs by industry, keyword, or business name.
When you type in your business name, logos are automatically updated with the name and relevant matches according to the database AI. With all of these options, most individuals and business owners should be able to find a professional logo that matches their business brand through BrandCrowd.
Licensing Options
For standard logo purchases, you get a worldwide, irrevocable license to use your logo for any commercial and non-commercial purpose. For $145, you can buy the full intellectual property rights to the design from the designer, which means the logo template you selected is removed from the store and no longer available for anyone else to purchase.
The Bad
- No Professional Approval
- Unknown Pricing for Pro Changes
No Professional Approval
Customers can use BrandCrowd’s online logo design software to change colors, fonts, and text for a unique logo. The downside to this is that you don’t have a pro’s seal of approval on your final design. You decide on the typography, colors (including gradient options), the size of the icon versus the text, etc. Unless you have a design background or at least an eye for design, you might be creating a poor-quality logo without knowing it.
Unknown Pricing for Pro Changes
You can make change requests for free, but it’s unclear if you can do that before paying for a download. If you require complex logo changes, you can work directly with an in-house designer by purchasing a Senior Designer add-on. However, pricing is not listed to work with a designer, so costs may vary depending on your needs.
The Bottom Line
BrandCrowd is an easy-to-use online logo maker with thousands of logos to choose from. Each logo purchase includes the necessary copyright privileges and all the necessary files for commercial and non-commercial use. Each existing logo is customizable, and should you want professional revisions, you can work with one of BrandCrowd’s in-house designers to get the perfect logo.
BrandCrowd's strength lies in its convenience and immediate turnaround time. As an online marketplace with thousands of ready-made logo templates, users don't need to wait for freelance designers or a design team to come up with something from scratch. The downside of this is that you don't have a design pro that can make sure the logo you create represents your product or service in a professional way.
It costs you nothing to play around with the logos available, so if you’re considering a logo purchase, BrandCrowd is definitely worth trying out.
