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2.3

Overall Score

Author: Kalicia Bateman

LAST UPDATED: March 2nd, 2022

Brownells is a large retailer for ammo and gun accessories. This company has been family owned for nearly a century and has been integrated in more recent days as one of the more prominent online retailers. Their impressive selection of parts and ammunition is difficult to find elsewhere, even in-store at other major competing retailers.

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The Good

  • Broad Selection of Products
  • Time in Business
  • Great Return Policy

Broad Selection of Products

The selection afforded via Brownell's online store is extremely broad. Though they don't sell firearms, they have nearly every type of ammo available for purchase and plenty of handy accessories, reloading equipment, and other sought-after tools. They also carry these items from plenty of competing brands and range between all manner of price levels. Their online search tool makes it easy to sift through all the many options and narrow their vast selection down to exactly what you're looking for.

Time in Business

The fact that the company has been around for so long adds to its credibility and trustworthiness as an accessory and ammo dealer. They have longstanding connections with major brands and have had time to evolve with changing laws, cultural norms, and standards.

Great Return Policy

Brownell's also offers a very attractive return policy. They provide a limited lifetime warranty on all parts and accessories with no restocking fees charged. All items are also subject to a lifetime return policy- a deal you'd be hard-pressed to find offered by other gun and ammo retailers.

 

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The Bad

  • No Price Matching
  • Lack of Customer Support
  • Many Out-of-Stock Items

No Price Matching

Though many of their ammo boxes and accessories are decently priced, Brownell's does not offer any sort of price matching or flexibility when it comes to product pricing. This kind of stubbornness is typical from such longstanding companies, and certainly can detract from the overall purchasing experience. It can also be difficult to get leeway on guaranteed returns - even acting on one's Brownell's warranty has been known to be overly troublesome through customer support channels.

Lack of Customer Support

Overall, the company does not offer much in the way of support. They list a toll-free number for complaints and concerns at all hours, but reaching staff has been known to be difficult. The customer service agents themselves do not excel in the way of overreaching helpfulness. Acting on the warranty aside, even small tasks as checking on the availability of a product can be difficult. There is no form of email or chat support to serve as an alternate avenue, either.

Many Out-of-Stock Items

There are consistently many out-of-stock items in their online store. This is in part because they have so many products to list and maintain, but it mainly comes down to poor management of data. This makes it complicated to find what you're looking for at times, and equally tricky to discern what's available and what isn't. Pair this with occasionally faulty filters and you have a potentially frustrating shopping experience through Brownell's.

 

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The Bottom Line

Not many other retailers can compete with Brownell's experience and selection. If you're having trouble locating a specific type of ammo, accessory, or tool, you can most likely trust that Brownell's has it and will deliver it with the best returns policy available. However, as far as customer support goes, they certainly aren't the most hassle-free option out there. Prepare to struggle your way through any technical problems you may face with your purchases.

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Star Rating

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1.6

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20 Reviews

Review Breakdown

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10%

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1 grade

75%

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Andrew Camel Miami, FL

I've been trying to get my hands on a BLACKHAWK - T-Series L2C Light-Bearing Holster (Left Hand Carry) to fit a Sig M18 for a little over a year now, but every time I check their website, the holster is out of stock. So I went to Brownells and to my surprise they had it! So I ordered one from them on October 20th and received it on November 8th. As soon as the holster arrived in the mail, I tore that box open and noticed it was the wrong product. I immediately called customer service to explain to them the issue I had. I was transferred to three different people because they weren't understanding the problem I was having. I kept telling the person I spoke to over the phone, "I got the wrong product in the mail. The holster I was supposed to receive is a light-baring holster, a holster that allows me to holster my firearms (Sig M18) with a weapon light on it", and she didn't know what I was talking about, I sent her pictures of the holster I got with my firearm in it, and she was even more lost, she confused a weapon light with a red dot and then asked me if my problem was that the holster came in the wrong color, at this point I was already frustrated, but I kept my cool. After a while, they thought it would be a good idea to transfer me to what they called a "product technician." The older gentleman I spoke to had no clue on what I was talking about either. They finally came to a conclusion to have me send them the holster back to inspect it. When I heard that, I became upset because the issue wasn't that the holster was defective, it was, that you sent the wrong product. It was getting late, and they were about to close, so they told me someone from their team was going to reach out the following day, which they never did; I had to call them back. When I called back they finally gave me an answer, and it was that their website had the wrong information on it, which is odd because they have both the name of the product and the picture on there. (I will attach the screenshot I took on December 11th, 2021, which means they still haven't fixed it.) The point of all this is that their customer service team and the technician I spoke to lack the necessary knowledge of what their company is selling, which is sad. I don't think I'll be buying any major piece of equipment from Brownells anymore. I have the documents to prove it.

4 years ago

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Biker Sir Houston, TX

Don't believe the edited reviews on Bizrate or other sites where Brownells has edited reviews or paid for good ones. Both of my Brownells experiences were far from satisfying. In the latest case I needed an item shipped by 2-day air so as to avoid delivery while out of town the following week. The web site kept flipping the order back to 7-day default, no matter how many times I reset the choice to 2-day air. It finally displayed my choice correctly, along with the extra charge. I clicked on "Submit" and next thing that came up was a confirmation showing 7-day delivery again! I called and tried to get it changed, but the company was "unable" to upgrade the shipping. The item was shipped anyway, was delivered while I was out of town, and apparently stolen during that time. Now I am trying to process a chargeback on my credit card. Beware. The web site is unreliable and will CHANGE your order after you hit the "Submit" button.

5 years ago

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Rich Estrada Murrieta, CA

I have been a dedicated customer of Brownells for the past 23 years and spent a lot money with this company. In the past, I was extremely happy with the quality of their parts and outstanding customer service. But, within the last 2 years, I noticed that Brownells prices were much higher than their competitors. As an EDGE Member, I do not see the same discounts as the previous years, which has caused me to shop elsewhere for firearm parts, ammo, and tool needs. I hear the same story from numerous other friends, firearms enthusiast, and gunsmiths. Hopefully, Brownells will change their market strategy soon or lose customers.

5 years ago