TruDog
Is This Your Business?Author: Kalicia Bateman
Based in Florida, TruDog is a dog food company that specializes in raw freeze-dried and dehydrated food products that offer a more species-appropriate diet than regular kibble. The company uses a direct-to-consumer business model and sells its products online.
TruDog's food products are human-grade and organic. The company also makes raw food toppers or boosters to mix into regular kibble, so you can give your dog's diet a healthy boost at a lower price. It aims to offer more essential enzymes that help with digestion. Its food lines are broken down into Good, Better, and Best categories:
Good for your dog — Boost Me and Fortify Me
Boost Me is a dog food enhancer, or topper, that adds some benefits of the brand's raw dog food to your pup's regular meal.
Fortify Me takes the Boost Me recipe and ups the ante with lots of omega fatty acids from superfoods like pumpkin, pineapple, blueberries, herring oil, beets, and salmon skin. This formula adds benefits of the raw food line with added antioxidants. It is meant to help your dog's digestive tract.
Better for your dog — Rawgo!
This line of dog food offers essential vitamins from natural fruits and veggies. Flavors include Beef and Carrots, Chicken and Rosemary, and Lamb and Cranberry. It was formulated by holistic veterinarians and canine nutritionists.
This dog food is one of the company's premium options. It is dehydrated instead of freeze dried, which is more expensive. This food is sourced in New Zealand. It has no GMOs, fillers, by-products, or grains. This food has a soft fine texture, more like granola than kibble. This food has 12 percent fat content, which is lower than the Feed Me brand.
Best for your dog — Feed Me
This premium freeze-dried raw dog food is naturally grain free with no artificial additives and comes in Turkey or Beef flavors. This dried dog food is a raw dog food diet alternative for your pet. You can feed it to your dog as is or, rather than just pouring into a bowl, you can add water to Feed Me.
It is air dehydrated at low temperatures over several days so that ingredients natural vitamins and minerals are preserved. Ten ounces of Feed Me is equal to 2.5 pounds of normal kibble, so it is very nutrient-dense.
Feed Me contains meat, meat organs, 10 percent ground bone, 1 cup of blood, and omega oils. This organic dog food is made from free-range, grass-fed Wisconsin beef, as well as whole organ meats, and meaty bones. These three aspects make the product more species-appropriate than traditional dog food brands.
This family-owned company only sells its raw diet dog food directly to customers; It isn't available in regular stores. However, you can purchase TruDog through several online retailers including Amazon, Walmart Online, and Chewy.com, as well as the company's official site TruDog.com, where you can buy a bundled pack and save a bunch through the website.
The company also offers dog treats made from natural ingredients, a dental spray for your dog's mouth, supplements, and organic grooming products.
Top Ranked Companies
The Good
- Happiness Guarantee
- EZ-Ship Subscription
- TruDog Love Club
- Health Benefits
Happiness Guarantee
TruDog has a 60-day money-back guarantee. The 60 days starts from your date of purchase. Shipping and handling are not refundable. Refunds are not allowed for fully used products and empty containers.
EZ-Ship Subscription
When you subscribe to recurring delivery, you save 5 percent and you can get recurring delivery every week, two weeks, month, or 60 days.
TruDog Love Club
Join the TruDog Love Club for free to earn reward points towards discounts. Pet owners who join enjoy the following benefits:
- Free expedited shipping on orders over $47
- 12 points earned for every dollar spent
- $5 off when you get 500 points
- Access to your very own TruDog Happiness Concierge (customer service person)
- Opportunity to earn bonus points and get exclusive email and text offers
Health Benefits
Dog owners should know that this human-grade, raw diet is full of nutrients and has several health benefits. The most interesting one is that a raw diet means that dogs will eat less in volume than kibble. This also means that your dogs will poop less. A raw diet is also better for your dog's coat making it shinier and reducing shedding. You’ll notice improved digestion and energy levels within a few weeks, as well as reduced allergies and itchy skin.
The Bad
- More Expensive Than Kibble
- Use It Fast
- Custom Orders
More Expensive Than Kibble
TruDog pet food costs more than everyday kibble-type dog foods.
The company is very upfront about this. It is high-quality dog food. For a 10–20 pound dog, TruDog says that its food will cost about $125 per month, compared to premium kibble which would cost about $50 per month, based on your dog’s size.
Keep in mind that both dehydrated and freeze-dried foods come packaged as dry dog food. They grow 3–5 times in size when re-hydrated.
Use It Fast
It’s recommended that you use Boost Me within 30 days of opening. It has a long shelf life (two years), and refrigeration isn't necessary, but you should use it soon after opening.
Custom Orders
While it's awesome that a dog food company has any kind of return policy, customers should know that a return policy applies to the place where you bought it. Additionally, TruDog will not accept returns for custom orders or special orders.
The Bottom Line
TruDog makes high quality, nutrient-dense dog food, treats, and other pet products. It's not cheap, but it is good for your dog's health, can be easily ordered online, and will make your dog poop less, which means you have less to clean up.
If you aren't sure about this brand, there is a money-back satisfaction guarantee. If you do end up loving the brand, subscription orders are easy and painless.
