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NomNomNow

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7.1

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Author: Kalicia Bateman

LAST UPDATED: November 14th, 2021

NomNomNow knows that dog owners want the best for their furry companion. That’s why the company only delivers human-grade dog food meals made from the freshest restaurant-quality ingredients that are never frozen. It operates kitchen facilities in the San Francisco Bay Area and Nashville, Tennessee.

Veterinary nutritionist, Dr. Justin Shmalberg, formulated NomNomNow's dog food recipes. After trying conventional medicine to help his dog Liberty with her intractable seizures, and having no luck, Dr. Shmalberg sought another solution. In his search, he came across integrative veterinary medicine — conventional medicine and complementary and alternative therapies — which included supplements and a natural diet for Liberty.

NomNomNow’s mission is to help pet owners find the best integrative health solutions for their pets. The company’s core philosophy is that the best medicine for pets is preventative medicine — and that starts with feeding your pet healthy food. 

Keep reading for pros and cons of buying from this fresh dog food delivery service, plus hundreds of NomNomNow reviews from real pet parents. 

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The Good

  • Delivered Right to Your Door
  • Fresh, Healthy Dog Food
  • NomNom Nutrient Mix
  • Dog Treats
  • Pet Food Consultation
  • INSIGHTS - Microbiome Test Kit
  • Probiotics for Dogs

Delivered Right to Your Door

NomNomNow’s fresh meals are delivered just a few days after being prepared and are delivered straight to your home — eliminating the drive to the pet store. To help the perishable meal packages last longer, dog owners can place the extra meals in their fridge or freezer.

Your homemade dog food subscription can be delivered either weekly or every two weeks:

Weekly Recurring Order Delivery:

  • 28 meals per delivery
  • Free shipping
  • Subscription price will be charged every week.

2 Weeks: Most Popular

  • 56 meals per delivery
  • One delivery every two weeks
  • Free shipping
  • Subscription price will be charged every two weeks.

Fresh, Healthy Dog Food

Many owners are eager to improve their dog’s diet but are unsure where to begin — and definitely don't have time to make home-cooked meals. 

NomNomNow aims to help pet owners by delivering fresh cooked, personalized, pre-portioned meals for their pet. This isn't just a dry kibble delivery service or even canned food delivery. NomNomNow only makes premium dog food. Its balanced and complete meals are made from fresh ingredients and contain the essential nutrients your dog's body needs. 

Customers will need to set up a profile for each pet (with information like age, weight, activity level, and health issues). Then, NomNomNow can create a perfectly portioned meal plan, based on Dr. Shmalberg’s recommendations for balanced nutrition. Meals are specially formulated based on your dog's profile, so no matter your dog's breed — whether you have a little puppy, large breed puppy, or even a senior dog — your meals will have the right combination of fresh fruits, protein, vegetables, vitamins, and nutrients that are best for your dog's health. 

There are four different flavors of food for dogs. Each of these fresh meals includes different protein sources, as well as various fruits and vegetables: 

  • Heartland Beef Mash* - beef, carrots, eggs, peas, potatoes
  • Tasty Turkey Fare* - turkey, brown rice, carrots, eggs, spinach
  • Chicken Chow-Wow - chicken, spinach, sweet potato, yellow squash
  • Porkalicious Potluck - pork, green beans, kale, mushrooms, potatoes, yellow squash

Each of the recipes also includes the NomNomNutrient Mix and fish oil for healthy fatty acids. They also exceed the AAFCO dog food standards and are made from whole food ingredients for a well-balanced diet.

*Grain-free dog food meals for pets with food allergies

NomNomNutrient Mix

One thing that helps NomNomNow stand out from other homemade dog food delivery companies is its specially formulated nutrient mix. This mix of naturally derived vitamins and minerals is blended into each meal to create a more balanced diet for your furry friend. The NomNomNutrient Mix for dogs includes the following:

  • Vitamin D
  • Vitamin E
  • Vitamin B1
  • Copper
  • Vitamin B2
  • Vitamin B12
  • Iron
  • Iodine
  • Zinc
  • Selenium
  • Manganese
  • Taurine
  • Choline

Dog Treats

In addition to feeding your dog fresh, healthy meals, NomNom also sells treats for your pup:

  • Chicken Jerky Treats: 2oz for $12, 4oz for $20
  • Beef Jerky Treats: 2oz for $12, 4oz for $20

These pet food products are available for one-time orders and shipping is free for orders over $30.

Pet Food Consultation

Owners can contact NomNomNow for a free nutrition consultation to ensure their dogs are getting the nutrients they need from this meal delivery service. 

INSIGHTS - Microbiome Test Kit

In addition to its fresh dog food subscription service, NomNomNow offers insights into your pup's health and well-being. It recently launched a dog-specific microbiome test kit that can help dog owners learn more about their pets’ digestive and overall health.

Dogs with digestive problems (diarrhea, gas, constipation, IBD) or skin issues (food sensitivities or itchy skin) may be missing healthy gut bacteria.

NomNomNow: INSIGHTS is an at-home testing kit that gives owners an in-depth look at the composition of their dog’s gut bacteria. Pet owners will need to collect a sample from their dog and send it to the company. A NomNomNow scientist will analyze the levels of good and bad bacteria in the stomach and send the pet owner the results.

NomNomNow: INSIGHTS is available for $59.

Probiotics for Dogs

Alongside INSIGHTS, the company also formulated a full spectrum probiotic for dogs. The probiotic is designed to help maintain and boost your dog’s digestive health and wellness. Created with prebiotic fiber for additional bacteria development, 20 billion CFUs and seven full spectrum probiotic strains, the probiotic blend is appropriate for all dog breeds.

Each bottle contains a 30-day supply and comes with free shipping.

NomNomNow’s Full Spectrum Probiotic for Dogs is $45 per bottle.

In addition to the full-spectrum option, the company also offers a different blend of GI Targeted probiotics at the same price point.

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The Bad

  • Only Delivers to the Continental United States
  • No Returns on Perishable or Opened Items

Only Delivers to the Continental United States

Like several other meal delivery services with an emphasis on fresh food and timely delivery, NomNomNow does not deliver to Hawaii or Alaska. This is likely due to the distance, and the ability to keep meal packs fresh during the extended delivery time. These homemade meals do not contain artificial preservatives. For that reason, this and most other delivery services don't yet ship to Alaska or Hawaii. 

No Returns on Perishable or Opened Items

NomNomNow does not allow any returns on items that are perishable or opened. So, that rules out any returns on its fresh food deliveries. However, treats and supplements can be returned if unopened. 

If a customer wishes to return a non-perishable item, it must be returned within two weeks and include all the original packaging. Customers are also responsible for the cost of return shipping and a $5 restocking fee (per item) which will be deducted from the refund.

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The Bottom Line

NomNomNow is not just a dog food delivery service; the company is a delivery service that focuses on your dog’s health by offering freshly prepared, restaurant-quality ingredients portioned to meet your pet’s unique needs. It also offers to test for insights into what your dog should be eating, as well as probiotics to help improve Fido’s digestion.

Dog owners can sign up for a subscription and have their pets’ food delivered every week or every two weeks, or they can buy the variety pack (no subscription necessary) — which is helpful for pet parents who want their picky eater to try each of the four recipes. The service even offers a sample of its Flavor Flakes supplement in every first order to help picky eaters transition to their new diet. 

While the return policy seems a little inflexible — customers are responsible for the return shipping and a $5 restocking fee — it’s not without reason. All of NomNomNow’s meals are made fresh and sealed in individual packages to preserve freshness; opening a meal pack can compromise the meal. Perishable meals are non-returnable. 

Pet owners looking for a natural pet food delivery service should look into NomNomNow.

Have you ordered premium quality dog food from this company? Let us know about your experience (and your dog’s experience) with a quick review below. 

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Star Rating

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4.6

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325 Reviews

Review Breakdown

5 grade

72%

4 grade

22%

3 grade

5%

2 grade

1%

1 grade

1%

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Craig Vernal, UT

Tried another brand after doing a lot of research online. Then the Nom Nom seemed to care better. When I compared their dog food to what I had before, it's fresher. I'm not certain that you know my dog can tell, but I just think it's better. It's a little bit more money but I think the quality is better and that's what I was looking for for my pet. I like the fact that it's made with fresh ingredients. I'm on the multi meal plans of 2 weeks of chicken, 2 weeks beef, 2 weeks turkey, so we have variety and it they shipped two weeks at a time. I have enough of a gap where I can mix it all up being able to provide different kinds of food for my dogs is does. That beat the same thing day in and day out because I know I do not like the same thing day in and day out.

7 years ago

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Lori Waterford, MI

I've just had problems with the packaging and just can't get them to listen to what the problems were with the packaging. It continues to the point where I'm going to slowly wean our dogs off NomNomNow with a different company. I have three dogs, each with a different health problem and issues. One needs to lose weight, one needs to gain weight, one has a heart condition. They claim that they build the dog food per dog and it comes in separate bags. It's not labeled so you have no clue which one belongs to which dog and as far as we can see, there's nothing different about anything they claim that you pay more for for the service.

7 years ago

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Jennifer Fort Worth, TX

I like the way it's packaged and delivered. It's fresh and human grade food. You know the nutrients in it. When I first signed up, somebody called me and talked to me about my dog and stuff. I thought that it was great but then I had issues with the consistency of the food and the portions missing and things like that. I tried to get in touch with someone and wasn't able to so that was kind of an issue. They need to be careful and consistent in the way they are portioning it out because they make small batches. At one point she was getting packages that had sixty on it and then they gave me fifty for a week and then it just changed.

7 years ago

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Kirsten

My dog loves the food. I really like the fact that my dog is eating healthy food. I really have no complaints regarding anything other than the packaging. Since they have changed it, it's more of a hassle to open the packages. Now, I have to give my dog 2 small packages of food instead of the one big package because I have a bigger dog. The packages are hard to open and take up a lot of room in my refrigerator. one

7 years ago

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Nicole Antonis

I think the fact that the food changes weekly and comes weekly is great. However, I'm not excited to have a delivery only once a month. Now I'll need to remember to defrost food a couple of days in advance and I don't know why my cost won't be cheaper, as prior to this new change, the less deliveries you had, the cheaper it was...plus, now I'm unsure if I'm just getting one food the entire month? My dog is picky and needs it switched weekly so depending on how this works, we may cancel service. My reviews for recommendations would be higher if this all wasn't changing.

7 years ago

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Stephany

Love the concept researched about the difference between kibble and human grade food. Wish it wasn't so expensive my fur baby is only 12 lbs can't imagine what it would cost for a heavier dog. Suggestion would be holiday package favors. For example have a December, November, October monthly special flavor; different assortments of food currently my dog is already bored of two of the four don't know how much longer he will continue to like the other two choices

7 years ago

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Susie Denver, CO

I like that this food is health and convenient. NomNomNow is always very receptive. The food seems a little bit more based on her weight than what she actually wants to eat each day and there are some meals where she picks out certain things like the carrots and things like that. I think it's good quality for the price but I do wish that she liked the taste of it more.

7 years ago

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Anonymous San Rafael, CA

They seem interested when talking to me and it comes on time and is well packaged. My dog seems to like it. I think the meals sometimes have too much potato or starch but I like the vegetables that they do have in it and she seems to like it and it seems to agree with her. It's a nice composition because her teeth are very bad so it's just right for her situation.

7 years ago

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Ginn Castro Valley, CA

I like the variety of having multiple different flavors and to me I think it's good quality. I wanted to change the orders sort of because I also cook food at home that I feed the dogs. So I had to change the timing of the delivery and the amount for the dogs to try to get it to fit my schedule better because they have a regimented scheduling program. Maybe include more of the meat and bone broth that comes from the cooking process so that they get more of the nutrients coming out of bones and bone marrow.

7 years ago

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Carol

I wanted human grade food and there aren't a lot of choices for that. I tried another one and my dog didn't like it so I thought I'd try NomNomNow. I get it four times a month. The quality of the three is good. The quality of the fourth, I don't like. I don't like that you can't order three. You have to either order two or four. The chicken one is half carrots and my dog doesn't like carrots. I wish they would change the chicken one to have something other than carrots.

7 years ago

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Ella

I have mixed feelings about nom nom now. I do really like their product but I continue to get packages that seem to have holes in them. I worry that the food is no longer fresh and don't feel comfortable feeding it to my pets.

7 years ago

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Karen Derby, KS

I have already recommended it to a lot of friends. My dog has so much more energy and just loves it. I've only had one issue and they fixed it quickly and so I've been happy. I wish they would package it for big dogs because I have to open four packages every day.

7 years ago

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Jennifer Houston, TX

I like the old packaging, the new packaging makes a mess when you open it which is really annoying. I had messages a couple of times about the packages being warm when they arrived and they said they were going to put temperature programs on my box but they never did that. I do like the options and the fresh food delivery.

7 years ago

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Lynnette

I like the dog food because it's still fresh and my dogs like it. Sometimes there seems to be a little bit more carrots in it than meat or a few more veggies than actual protein. But my dogs seem to like it so I'll stick with it. I've talked to them several times and they've been very helpful.

7 years ago

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Jeffrey San Francisco, CA

My dog absolutely loves it and even me being a human, I think it smells good, it smells really fresh. The customer service is pretty good. Sometimes I want to make some changes to the order they get back to you the next week. The dog food is perfect, but for the cat food, they need to come up with several more options.

7 years ago

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Heather Excelsior, MN

I like that it's human grade good. The customer service listens to what I have to say although there's some issues that I would like to be changed. I don't like the new packaging that they are using. I feel like it uses a lot of plastic and a lot of materials. It's very wasteful and kind of a pain to use.

7 years ago

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James

Anytime I've had problems, they were very responsive usually through email. I'd rather talk to somebody, but that seems to work pretty good. I would like them to change the packaging. I have a lot of trouble opening the new packaging. It's nothing at all compared to the old packaging.

7 years ago

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Amrita

Most of the ingredients, and mostly the chicken one my dogs love so much. The pork one, the squash is not fully digested by the dogs. So I would say that some of the vegetables need to be cooked a little bit more than what's being sent. I sent my feedback to the customer support and I didn't receive any kind of response.

7 years ago

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Jeaninne

Super! Perfect amount for my dog's weight, smells good enough for people to eat. Great packaging, easy to open! Like being able to order different flavors for each month, not just 1 flavor a month.

7 years ago

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Petra

Good quality and mostly reliable. Sometimes orders have arrived late but thankfully customer service is pretty responsive. I do wish there were more variety of flavors to include salmon or some white fish for dogs

7 years ago

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Melanie

My deliveries arrive consistently. The food is fresh and is cold upon arrival. I have only had a few packets contain very little food in them, not the proper amount. Other than that, I have no issues.

7 years ago

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Carlos

Food is very good and Nom Nom Now is always available, you can call anytime and they will do whatever request. The only thing is that it is a little pricey but it is worth it.

7 years ago

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Jennie Springboro, OH

I like the convenience of it. My daughter recommended it to me because she was feeding it to her dogs and liked it. Every time I have had a question or a problem, they were there promptly.

7 years ago

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Sohna

I like that it's fresh good and it doesn't seem to use any artificial ingredients so that seems good. NomNomNow has proven responsive to some of the complaints and concerns I've had before.

7 years ago

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L Chino Valley, AZ

They should include a packing slip or a copy of the invoice in the box. It would be nice if it came in bigger quantities. As a breeder and a kennel, I have a lot of dogs that could be on it if it came in a five pound bag.

7 years ago

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Anonymous

I got by my dogs reaction which she enjoys it and finishes his bowl. They need to standardize the sealing process. Sometimes an order will come and it's very difficult to open the package.

7 years ago

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L

My dog enjoys it but the packaging is out of control. They claim to be recyclable but in most areas much of what they use is not. Their customer service is amazing.

7 years ago

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Tina

I love nomnomnow. There are a few things that I think they can improve which is to ensure the same proportion per bag because some bags has more carrots than others.

7 years ago

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Anonymous

They have good customer service and they care about our pets. It is whole food, no preservatives or additives, it is the nutrition they need over dry food.

7 years ago

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Lana

I would say the portions are unequal. One day I saw that the package had more food than it's supposed to and another day I received a package that had less food.

7 years ago

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Chrissy Bisi

My dogs are happy, so can't complain! Wish the packaging was easier, think I preferred the previous tear option vs. the peel it has now.

7 years ago

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Chris Allaire

Excellent product. Great customer service. Not happy with new delivery every two weeks! In essence I''m now getting frozen food and not '''fresh''.

7 years ago

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Crista

Great packaging and easy to serve to my dogs. Unfortunately, I don't get an advance notice on when there will be a delivery.

7 years ago

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Ashley

It is hopefully a lot healthier for them because it is all fresh meat. I would like it to have all organic meat but it is good quality.

7 years ago

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Brandyce Santa Fe, NM

A friend of mine had NomNomNow and was really happy with it so I decided to try it. They get back to me quickly and solve problems proactively.

7 years ago

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William Peachtree City, GA

Our vet recommended this. Quality was very good and it's easy to handle. The company projects a caring attituded towards it customers.

7 years ago

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Heidi Maple Valley, WA

My dogs like it so that's what matters to me. Every issue that I've brought up to them to address is addressed timely and thoroughly.

7 years ago

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Anonymous Pittsburgh, PA

It's a good value and anybody who's looking to find a better alternative to dry, it's one of the best on the market that's human grade.

7 years ago

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SRobinson

My dog likes two of the flavors. I like it because it is convenient and healthier than the can or dry dog food.

7 years ago

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snehaa ganeshan

Convenient and easy to digest. Only complaint is change in the chicken to vegetables ratio in the past year

7 years ago

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sunshine

I really liked it. Now they're changing delivery process that foods will be delivered monthly instead of weekly.

7 years ago

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Lynn

My dogs love it, I hate the packaging I have to use scissors because most are sealed with no way of opening!

7 years ago

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Jeremy

I would like it if they made it cheaper but they are convenient and quick to respond and handle what you need.

7 years ago

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Thomas Ocala, FL

I like that it is prepared by a vet and that it is natural food. Customer support is pretty responsive to my questions.

7 years ago

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Anonymous Long Island City, NY

There is tenderness in the chicken and freshness in the carrots. The people from NomNomNow are so nice.

7 years ago

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Anonymous

It's good quality food and the dogs seem to like it. I've only dealt with the website but it's very easy to deal with.

7 years ago

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Jeniese Williams

It''s good. Just wish they would offer discounts sometimes or a rewards program or something

7 years ago

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Sharon Cohn

It's great to have individual packets. Only draw back is you can't tweek the day it is delivered.

7 years ago

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Jennifer Rogers

Good product. I'd prefer no salt as I have an elderly dog. Preferred the old packaging.

7 years ago

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Kimberly

I think that this company is good! Prices are kinda up there but the quality of food is great!

7 years ago