Zulily Logo
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4.6

Overall Score

Author: Kalicia Bateman

LAST UPDATED: December 30th, 2021

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The Good

  • Great prices for designer items
  • On-going promotions that change daily with new merchandise
  • Large variety of product material
Zulily is a very unique company that offers many benefits to their customers. The way the shop is designed is to bring ease to the busy lifestyle moms often face. Their goal is to provide these women with a one-stop shop for all their shopping needs by bringing them designer items at discount prices. The website operates a little differently than normal shopping sites but the company is very upfront about their procedures in their online descriptions. The way Zulily operates is by bringing in merchandise from other companies and brands to sell on their website at a discount price. Most items are designer items or name brands that Zulily sells for a fraction of the cost. Many of the products sell within the twenty dollar range but can be as low as ten dollars with any sale promotion used. Other retail websites often only have one or two promotions going on at any given time. Zulily has made it a point to be different and offering lots of promotions is one way they accomplish that goal. The site gives customers daily and sometimes hourly promotions. The homepage is constantly changing to reflect new deals they are offering to customers. The marketing and advertising department at Zulily even suggests that if customers become fans of the site they should download the Zulily App to be able to keep up with the constantly changing promotions. Another lure to the shoppers at Zulily is the large variety of material that they sell on the site. They are not limited to being just a clothing or home décor store, but instead they offer anything a mom could think of that she might need in her home. They sell both men and women clothing including a plus size selection. They sell kids clothing, toys, gifts, home décor, shoes, baby and maternity items and much more. The site has so much material that shoppers can easily browse for hours and the company suggests again that customers use their App to be able to narrow down the searches of what they want to purchase.
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The Bad

  • Shipping and returns hassle
  • Poor customer service department
  • Fast paced online shopping
An online retail store with the number of options that Zulily presents unfortunately falls short in some areas. The shipping and handling procedure at Zulily is difficult for consumers. Although the company is very clear about how the policy works on their website, if a customer does not read through the print entirely they could be disappointed in how their items make their way to them. Merchandise is not created at Zulily but instead bought from other companies and sold to shoppers, making them a middleman of sorts for online retailors. This makes the shipping process take longer than shopping directly from another company. Most items take as much as four to six weeks to get to their destination once they have been purchased on Zulily. The company does not offer a general free shipping policy but does have promotions that will sometimes include free shipping. However, one benefit Zulily does offer their customers is their all day shopping and one-time shipping policy. Because items move so quickly on the website the company allows shoppers to buy an item and keep it in their cart all day and continue shopping. They then only have to pay one shipping fee once their purchases are completed instead of paying shipping for each item they find at a great price. Returns at Zulily are just as complicated as the shipping and handling. Again, because of the way the company runs, as a middleman, returns are difficult, time consuming and costly for any customer. The website does not offer a clear return policy but instead directs any shopper wanting to return an item to contact their customer service department as quickly as possible. The customer service department however is noted around the Web as being difficult to get in contact with. Many customer reviews state that the customer service at Zulily is poor and needs to be greatly improved. The website layout at Zulily is designed to accommodate all of the merchandise available that is constantly changing daily. As mentioned before, the site brings in designer items from other websites to sell at discount prices. Most of these items are only available to purchase for a minimum of three days on Zulily. All merchandise is limited in the quantity and size, and the website runs off of a first come first serve policy. Once an item is sold out, it is not restocked but instead replaced with different merchandise. Even if an item is not bought, if the time frame runs out it is taken down from the website and is no longer available for purchase. This leaves shoppers having to quickly decide what they want and to purchase it quickly. It also creates a bit of chaos for the site itself in that it is constantly changing and customers can rarely find an item more than once.
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The Bottom Line

Zulily is a very unique website that is specifically designed for moms and gives them a one-stop shop for most of their purchasing needs. They have a large variety or products, great prices on designer items and have countless promotions and sales that update constantly on the website. However, the shopping at Zulily is fast paced and although the procedure is laid out clearly on the site some shoppers might not like the unique style of Zulily. The shipping process takes longer than normal and returns are not easy with a difficult customer service department. Zulily is a fun way for moms to find what they need and their available App makes keeping up with the fast pace a little easier.
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Star Rating

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3.7

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66 Reviews

Review Breakdown

5 grade

41%

4 grade

24%

3 grade

11%

2 grade

6%

1 grade

18%

Sentiment Criteria

Value

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Quality

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Service

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Trustworthiness

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Tamera O’Guinn

In the beginning Zulily return policy was fair. The last few years have been inconsistent. Yesterday I requested a return for a “trench coat” that was nothing more than a blouse. The photo and description were quite fraudulent. They are refusing to reimburse my shipping costs or even give a store credit. I’ve been ordering since their inception and have spent thousands of dollars over the years. Very poor policy! I’ll be deleting the app ASAP when I return the item and receive a payment. Scummbags!

6 years ago

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Shari Franklin, NC

I've made several purchases from Zulily in the past year and have never had a problem with the merchandise or shipping. But I only buy name brands. Laurel Burch purses, The Mountain tee shirts, etc. were all great quality and great low prices. Some of the clothes they sell are from Chinese companies that you can find on ebay or aliexpress for less than half of what Zulily charges. That's the reason for the 4 stars. You must be patient with the shipping, as they wait until your entire order is in their warehouse before sending it out.

7 years ago

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Nichole Hiatt Eagle Mountain, UT

I like the variety that Zulily offers online, however when I placed an order with them, it did take a long time to arrive. And I dislike that the shipping cost is so high when it takes at least a few weeks to arrive. The quality of clothing I received was high though.

6 years ago

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AK Riverton, UT

There are some really cute deals on Zulily! I often find great things on the site, but it's always frustrating to me that I have to login to search. Sometimes I just want to peruse the site without logging in. I also don't find the search very intuitive. The shipping fees are also a little painful. I don't usually buy more than one thing at a time ... and I hate paying for shipping.

6 years ago

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KayCee Belka Derby, KS

Zulily has expanded a bit since I first began shopping with them, which is a positive and negative. I love that there are more options, but I don't love that I have to hunt things down more now than I used to. And I don't love that it sometimes takes a while for things to get delivered to my house. That being said, I have always had great luck with the items that I have purchased from Zulily, and I have never had to make any returns. The items I have purchased have come just as pictured, and they are a great quality. I am generally happy with my experience with Zulily.

7 years ago

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take7 Sandy, UT

Hit and miss with clothing. I usually get to the deals to late where things are gone. But they're great at alerting you if something comes back in stock. Shipping is a downer. Have had great deals on basic solid color dresses and cardigans. Kids name brand clothes are great too if you can get to your size quick enough.

6 years ago

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KC Riverton, UT

They have such great items that are really well priced! The thing I can't stand is the shipping prices. I've often found a great clothing piece for myself or kids and then will see the shipping added to it. I know it wouldn't be as much if I ordered more things, but that's just not usually what I do.

6 years ago

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Brenda Mertes Houston, TX

This site is impersonal and can be a bit confusing. While it offers a bit of a variety of styles and items, it takes a lot of time to sift through the different brands and categories for great finds. Bought my daughter a very cute, relatively affordable outfit for Fall and we love it!

6 years ago

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Adrianne murray Brigham City, UT

Sometimes it takes a bit of time to get shipped because of how their sales and shipping works. But the prices are good and I’ve always had good luck. If you have a problem their service department is great

6 years ago

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Jaime American Fork, UT

Zulily is a great place to find different, unique gifts. I think their prices are great, but sometimes I can find the same prices at other online stores and get free shipping.

7 years ago

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Martha Gourley Pleasant Grove, UT

I have ordered several different clothing items from Zulily. I have purchased dresses and tops from their site. The clothing is always as described and has correct sizing.

6 years ago

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PessoaJ Herriman, UT

I ordered some boots for my daughter on Zulily and got a great deal. The boots arrived quickly and were exactly as described!!

6 years ago

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Julie Spanish Fork, UT

So many fun finds. I love to just go online and browse through what they are offering since it changes everyday. Have found so many great deals.

7 years ago

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Kaitlyn McBride Roy, UT

I’ve had a lot of luck finding great deals on this site. Usually able to find some great products

6 years ago

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Amber Gilbert, AZ

Took longer than I would like to get my order. The tops I bought are cute and well made

7 years ago

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Amelia Gibson South Jordan, UT

They have super fun clothes for everyone. They have very affordable prices.

8 years ago