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Lulus

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5.3

Overall Score

Author: Kalicia Bateman

LAST UPDATED: November 14th, 2021

Lulus Fashion Lounge (Lulus for short) started out as a mother/daughter dream back in 1996. Since then, they have grown to become a leading online retailer in women's fashion that offers clothes, shoes, and accessories. Their story started back in the 1990s when jobs were hard to come by. The mother/daughter duo, Colleen Winter and Debra Cannon, wanted to start a café, but found a niche with clothing styles instead. Apparently, the mother/daughter dream is doing well. The business has received investment capital from HIG Growth Partners. This investment firm has a ton of capital and routinely invests $5 to $30 million in businesses. Lulus delivers stylish outfits and good customer service on a consistent basis.

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The Good

  • Great Product Line
  • High-valued Products at Affordable Prices
  • Free Shipping on Orders Over $50

Lulus provides its customers with an enjoyable shopping experience from the following:

Great Product Line

LuLus, while limited in the number of brands and selections that they carry, are known for offering a high volume of each brand. When looking through the lulus boutique style selections, you will typically only see a few items that are sold out; this is substantially lower than many other online clothing companies. They also have a quality accessories line. You will find makeup, purses, handbags, and scarves. While the selection of makeup was somewhat limited, you can find a lot of stylish options that would fit the clothes available through their clothing options. The jewelry is also classy, pricey, and affordable. They also have a great search tool to peruse their women's clothing products. There are modeled pictures of many pieces of fashion attire to help assist shoppers in making the right purchase.

Lulus dresses are particularly well-known. Customers of the boutique online can even sort dresses by occasion or trend. Users can find prom, cocktail, party, formal, vacation, graduation, wedding, or bridesmaid dresses quickly and easily through Lulus boutique-style site.

High-valued Products at Affordable Prices

The prices throughout the company site are competitive with other women's fashion based on the higher-quality nature of their clothing items. While you will find lower costs for some items, the quality offered through their site allows you as the shopper to get valuable bang for your buck. The investment backup that Lulus has to accompany it is definitely worth mentioning as a positive. HIG Growth, who now backs Lulus financially, is a prestigious growth investment firm that has provided them with welcomed support.

Free Shipping on Orders Over $50

One area customers are able to save in costs is with shipping. If the total amount of your order is over $50, the company offers free shipping (as long as your location is inside the continental United States). This amount would not include any coupons you may have used during your shopping. Orders with ground shipping can take up to 5 days to be processed. Expedited orders are shipped the same or next business day (depending on what time of day you order). Ground shipping has a flat cost of $5.

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The Bad

  • Women's Clothing Only
  • Not Low-end Clothing Costs
  • Limited Mobile App
  • Return Policy

The negative aspects of shopping with Lulus are:

Women's Clothing Only

Based on our ranking criteria, the more people who are able to shop at a particular store the better option the store is. Lulus only offers clothing for women, making their potential shoppers not be as many as some other large retailers. However, for women (particularly those Lulus is targeting as customers) this is not a negative and instead provides them with an almost exclusive brand they can be a part of. If you don't fall into this category, then the limits on the customer type will be seen as a negative.

Not Low-End Clothing Costs

As was described in the good section, Lulus offers quality clothing items. They do not offer a great deal of low-end, low-cost apparel items. This does not mean their prices are necessarily high, however, it does mean they are not the greatest destination for consistent bargain shopping on low-quality clothing.

Mobile App

As a successful online retailer, you'd expect an accompanying mobile app. Though one exists, it appears to only be available in Chinese. This is obviously problematic for English-speaking users.

Return Policy

Our Lulus reviews contain many customers who are unhappy with the customer service experience when it comes to returns. Lulus will only grant free return shipping if the order is postmarked within 10 days of the delivery date. Unfortunately, that falls on Lulus side to ensure that happens in a timely manner. If their service does not mark it in time, the customer will have to pay the extra fees.

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The Bottom Line

Lulus exclusive styles are made its customers in mind. The company buys and designs sophisticated, chic and modern styles.  

We recommend Lulus for customers who are looking for trendy clothing options. We felt like Lulus price range was spot on for a trendy "mid-line" clothing provider. The classiest lulus dresses we found on their website were in the $200 range, whereas we also found classy dresses for about $50. This pricing option makes it easy to find a great fitting dress or other apparel at a great price. Lulus reviews have been mixed thus far.  

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Star Rating

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3.9

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299 Reviews

Review Breakdown

5 grade

59%

4 grade

13%

3 grade

4%

2 grade

4%

1 grade

20%

Sentiment Criteria

Value

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Quality

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Service

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Trustworthiness

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Kara Vatthauer Tucson, AZ

Lulu’s on-line process for shopping is very easy. They have options for putting items in a bag for later purchase, which is handy for gift giving or out of season budgeted purchases. Speaking of budgets, Lulus has great sales if you can wait for your item to go on sale. I have only bought a few dresses and a jumpsuit so far;I forgot I bought a pair of sneakers that are too big but I love the style so I wear them anyway. The dresses were all true to the reviews, so use the reviews. Lulus buyers post good and bad ones, read them but decide if the purchase is worth it for you. I have bought things that had a bad review and thought differently. Overall, I have loved Lulus and my experiences with them!!

7 years ago

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Lisa

I recently ordered a dress from Lulu's to wear to a new years party! It was a cobalt blue sequin dress. I followed the measurements on the website and they were perfect. I received the dress and the measurements were just as they were on the website. I had to order a medium because I needed the length, but it turned out the waist was a bit big, but I did know this when ordering it. I had to get it taken in a bit but again I could not have ordered anything smaller or the dress would have been to short. It ended up fitting perfectly, the dress was excellent quality. I wore it to the party and had multiple compliments on the dress! Can't wait to wear more of their clothing! Only thing I would change is if they could make the dress longer and the middle a litter smaller for taller ladies like me :)

10 years ago

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Marir Palacios, TX

I browsed Lulus website before and considered buying something but this was my first time purchasing anything. I bought two dresses on sale, a pair of heels, and a piece of jewelry. All in one order. I loved all of my items. However, I paid for three day shipping and only got my shoes and jewelry on time. The dresses were shipped separately and arrived late. The products themselves were great a buy but the shipping was disappointing as I needed a dress for the weekend and didn’t get them til Monday.

7 years ago

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Lindsey Kelly

I have placed numerous orders with Lulus.com and I usually enjoy the clothing and shoes. The only reason I am giving them a 4 star rating is because the sizing is super inconsistent. I have multiple items and I never get the size right. Sometimes I’m an Xs and other times I’m a M. So it can be frustrating having to place multiple orders to get the right item.

7 years ago

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Ha Moose Austin, TX

The website is simple and easy to shop. I just need to pick my size and focus on what I want. The clothes are variety in styles. Quality is good for the price I pay. Size is not persistent. I always order xs but some of them are way bigger than others. Beside that I am happy with most of my purchases. Will continue to shop here.

7 years ago

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Taylor Rogers Dumont, NJ

I Love Lulus! Style is so important. My only complaint is depending on the product I am buying, I can be inbetween a small and a medium size. Small may be too small but a medium will be too big. So a lot of the times I end up returning half my order because even though I follow the size chart, the product just wont fit my body either way

7 years ago

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Hapapower Burbank, CA

Lots of cute pieces. What I DON'T like is how you encourage people to write reviews, then you don't post them. Why should I waste my time in writing a review, especially when I take pics of me in an item, if you're only going to ignore them? That's just rude.

7 years ago

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Reply from Lulus

Hi Hapapower, Thank you for taking the time to share your review! We apologize for any confusion regarding our product reviews. At Lulus, we listen carefully to all customer feedback. For this reason, we moderate all of our product reviews manually rather than using an automated system. It can take some time for reviews to be published, but we try to get them posted to the website as quickly as possible! If you would like to privately message us your order number and/or email address, we would be happy to check on the status of your reviews and expedite their publication. We hope to hear from you soon! XOXO

Jun. 18th, 2019

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CJ

I had some issues with my order but the customer service people are very good, they refunded me with online credit and do their best to make the customer happy. They are a bit on the pricey side but overall pretty nice clothes and really good customer service :)

7 years ago

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Reply from Lulus

Hi CJ! Thank you so much for taking the time to share your review! I'm sorry to hear of the difficulties with your order. However, I'm so glad that our customer service team was able to assist you! If you ever need help, don't hesitate to be in touch with us. Thank you again for your feedback - we appreciate it! Have a great day! XOXO

Feb. 5th, 2019

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Kimsreview Olney, MD

My daughters buy dresses from Lulu’s and have been very happy with them. They are average quality but have very new styles and tend to have the looks the kids are looking for.

6 years ago

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Rachael Chico, CA

The shipping was on time and without any delays. The item (shoes) I received are good quality and super cute. The prices are right! Love Lulu's variety of awesome clothing and accessories!

7 years ago

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Liz Fayetteville, GA

Lulus website is easy to use. Views and pictures of clothing already purchased help me decide if I would like to buy certain items. Lulus makes the return process quick and easy. I will continue to shop.

7 years ago

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Karlee West Palm Beach, FL

I love Lulus! They have the cutest clothing. It’s hard to stop adding things to my cart once I’ve stared. The only down fall is most things I end up ordering are delicate so they need to be hand washed and hung to dry.

7 years ago

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Wendy Liu Bethesda, MD

Lulus is very affordable and have a nice variety. They have very trendy, high-end fashion options, for a low price. Lulu's clothing is a bit pricey but they have great fashionable wear. Their also including various ranges on the sizing charts.

6 years ago

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Rylie Crandall Draper, UT

I have always had good experiences with Lulu’s. The sizing can Ben slightly off, but the prices are good for the products and they have a fast delivery. Their return process was kind of confusing, however, by overall I had a good experience.

7 years ago

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Alyssa skinner Gilbert, AZ

I recently found lulus and have loved it! I have only order from then a few times but will be making more purchases from them soon! They always have the cutest clothing for a good price! There customer service team is amazing and make it very easy to return items! Can’t wait to order from them again soon

7 years ago

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Mikayla Ralston Gaithersburg, MD

The dresses are super cute but you have to be a specific body type to fit a majority of them. Prices are ok. I've come to learn that you have to be in a mood to show off if you were to buy one of these dresses.

6 years ago

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Maddie Bloomington, IN

Cutest place for formal wear & casual wear! I loved their prom dresses in high school, and I love their clothes for daily life as an adult now! However, I do think their clothes can be I reasonably priced from time to time.

7 years ago

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Haley Baldwin

I’ve only shopped online with Lulu’s a few times but didn’t enjoy my experience. They did not ship as quick as they’d promised and I didn’t really enjoy their website set up.

7 years ago

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Tracy Hill Draper, UT

I love lulus because you can find inexpensive clothing wit fairly good quality. I always recommend this company to my friends because the deliver is fast and I love their styles

7 years ago

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Debbie Plunket

The sale I shopped had really great pricing/value. Items arrived just as ordered and shipping was fast. Will order from Lulu's again!

9 years ago

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Kbr Lahaina, HI

I appreciate the fact that their dresses are long enough for my daughters that are almost 6 feet tall. The return policy though is extremely difficult!

6 years ago

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Allison Campbell Jackson, MS

Lulu's clothing is a bit pricey but they have great fashionable wear. Their also including various ranges on the sizing charts. They range from xs- 3x.

6 years ago

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Chloe Adams Morgan, UT

Lulu’s was a bit of a downer. The esthetic was there but always something wrong. A small tear, see through, not accurate to sizing.very cute branding though.

7 years ago

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Reply from Lulus

Hi Chloe, Thank you for taking the time to provide us with your feedback. We apologize for the quality and fit of some items you've received not being up to our standards. We're eager to improve your experience however we can! We sent you a private message on June 27th requesting information that will allow us to locate your order, but we haven't heard back from you just yet. If you could respond at your convenience with your order number and/or email address so that we can locate your purchase, we would love to get in touch with you. Have a wonderful day! XOXO

Jun. 28th, 2019

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Ioana Asiata Herriman, UT

Lulus has cute outfits and a wide selection to choose from. Affordable options and shipping makes it so much easier!

6 years ago

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Nicole Jones Riverton, UT

I love shopping Lulus! They have a great, fashionable finds! And their website is simple, organized, and easy to navigate.

6 years ago

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Ashley Roberts Norcross, GA

The dresses from LuLus are nice and they have great price ranges with styles for every body type, but the dresses are not always the best quality

6 years ago

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Seth Managua, MN

Very easy to navigate and they sell some of the highest quality products I have ever felt. They are extremely pricey though.

6 years ago

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Joanie Jeon Potomac, MD

I bought some dresses for my daughter’s homecoming and prom party. She loved to wear them. Very nice design and great price!!

6 years ago

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Kaitlin Ashcroft Mesa, AZ

Always love shopping from lulus. The have such a wide variety of clothing and have always ship my items on time or before!! Love them!

7 years ago

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Annie Chow Tallahassee, FL

Super cute clothes and have great quality, but a bit too expensive for the item they're selling.

6 years ago

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Paula Banks Round Rock, TX

Love ordering from Lulus! I always get my order quickly and their clothing is of high quality!

7 years ago

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Holly Brown Saint Amant, LA

good dresses with good prices but they are a little cheap. the quality isnt amazing but they styles for every body type

6 years ago

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Bryndie Managua, MN

Very nice quality clothing options. Quite expensive, but it pays off when you wear them. So comfortable and functional.

6 years ago

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Christyan Bennett Ponchatoula, LA

Lulus is very affordable and have a nice variety. They have very trendy, high-end fashion options, for a low price.

6 years ago

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Amanda Warrendale, PA

Lulus is great for getting trendy and fairly priced clothing items that are great for the 20-30 crowd.

6 years ago

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Cara McAffee Cedar City, UT

Soooo many options, for every occasion. I have bought all my highschool dance dressed here! GREAT

6 years ago

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Livia Hochman Miami, FL

I love Lulus. They have everything I want. I got my prom and homecoming dresses there.

6 years ago

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Kristin Pleasant Grove, UT

I have never purchased from the store but have a friend who does and always looks very nice!

8 years ago

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Alexa Pitre Prairieville, LA

Lulu’s has high quality clothing and fast shipping. Love their brand.

6 years ago

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Tori smith Mesa, AZ

Lulus offers such good quality of clothes that are comfy and affordable!

6 years ago