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Lulus

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5.3

Overall Score

Author: Kalicia Bateman

LAST UPDATED: November 14th, 2021

Lulus Fashion Lounge (Lulus for short) started out as a mother/daughter dream back in 1996. Since then, they have grown to become a leading online retailer in women's fashion that offers clothes, shoes, and accessories. Their story started back in the 1990s when jobs were hard to come by. The mother/daughter duo, Colleen Winter and Debra Cannon, wanted to start a café, but found a niche with clothing styles instead. Apparently, the mother/daughter dream is doing well. The business has received investment capital from HIG Growth Partners. This investment firm has a ton of capital and routinely invests $5 to $30 million in businesses. Lulus delivers stylish outfits and good customer service on a consistent basis.

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The Good

  • Great Product Line
  • High-valued Products at Affordable Prices
  • Free Shipping on Orders Over $50

Lulus provides its customers with an enjoyable shopping experience from the following:

Great Product Line

LuLus, while limited in the number of brands and selections that they carry, are known for offering a high volume of each brand. When looking through the lulus boutique style selections, you will typically only see a few items that are sold out; this is substantially lower than many other online clothing companies. They also have a quality accessories line. You will find makeup, purses, handbags, and scarves. While the selection of makeup was somewhat limited, you can find a lot of stylish options that would fit the clothes available through their clothing options. The jewelry is also classy, pricey, and affordable. They also have a great search tool to peruse their women's clothing products. There are modeled pictures of many pieces of fashion attire to help assist shoppers in making the right purchase.

Lulus dresses are particularly well-known. Customers of the boutique online can even sort dresses by occasion or trend. Users can find prom, cocktail, party, formal, vacation, graduation, wedding, or bridesmaid dresses quickly and easily through Lulus boutique-style site.

High-valued Products at Affordable Prices

The prices throughout the company site are competitive with other women's fashion based on the higher-quality nature of their clothing items. While you will find lower costs for some items, the quality offered through their site allows you as the shopper to get valuable bang for your buck. The investment backup that Lulus has to accompany it is definitely worth mentioning as a positive. HIG Growth, who now backs Lulus financially, is a prestigious growth investment firm that has provided them with welcomed support.

Free Shipping on Orders Over $50

One area customers are able to save in costs is with shipping. If the total amount of your order is over $50, the company offers free shipping (as long as your location is inside the continental United States). This amount would not include any coupons you may have used during your shopping. Orders with ground shipping can take up to 5 days to be processed. Expedited orders are shipped the same or next business day (depending on what time of day you order). Ground shipping has a flat cost of $5.

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The Bad

  • Women's Clothing Only
  • Not Low-end Clothing Costs
  • Limited Mobile App
  • Return Policy

The negative aspects of shopping with Lulus are:

Women's Clothing Only

Based on our ranking criteria, the more people who are able to shop at a particular store the better option the store is. Lulus only offers clothing for women, making their potential shoppers not be as many as some other large retailers. However, for women (particularly those Lulus is targeting as customers) this is not a negative and instead provides them with an almost exclusive brand they can be a part of. If you don't fall into this category, then the limits on the customer type will be seen as a negative.

Not Low-End Clothing Costs

As was described in the good section, Lulus offers quality clothing items. They do not offer a great deal of low-end, low-cost apparel items. This does not mean their prices are necessarily high, however, it does mean they are not the greatest destination for consistent bargain shopping on low-quality clothing.

Mobile App

As a successful online retailer, you'd expect an accompanying mobile app. Though one exists, it appears to only be available in Chinese. This is obviously problematic for English-speaking users.

Return Policy

Our Lulus reviews contain many customers who are unhappy with the customer service experience when it comes to returns. Lulus will only grant free return shipping if the order is postmarked within 10 days of the delivery date. Unfortunately, that falls on Lulus side to ensure that happens in a timely manner. If their service does not mark it in time, the customer will have to pay the extra fees.

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The Bottom Line

Lulus exclusive styles are made its customers in mind. The company buys and designs sophisticated, chic and modern styles.  

We recommend Lulus for customers who are looking for trendy clothing options. We felt like Lulus price range was spot on for a trendy "mid-line" clothing provider. The classiest lulus dresses we found on their website were in the $200 range, whereas we also found classy dresses for about $50. This pricing option makes it easy to find a great fitting dress or other apparel at a great price. Lulus reviews have been mixed thus far.  

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Star Rating

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3.9

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299 Reviews

Review Breakdown

5 grade

59%

4 grade

13%

3 grade

4%

2 grade

4%

1 grade

20%

Sentiment Criteria

Value

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Quality

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Service

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Trustworthiness

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zoe

UPDATE: Lulus resolved my complaint after I escalated it with prompt, courteous service! They mis-packed my shipment and items were missing. When I received the shipment and reached out to customer service, the missing items were out of stock so nothing could be sent. The agents did not apologize for the inconvenience or offer any sort of compensation for my troubles or work around solution (similar items, store credit, etc) other than a refund to my credit card. Plus the Lulus agents are just irritating people to chat with -- they type every single sentence with 2+ exclamation points instead of chatting like normal people.

8 years ago

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Joyce

It was Tuesday and I ordered a $52 black dress in size XS and paid for 3 day shipping so it would come in time for an event I had on Saturday of the same week. The dress came on Thursday, a day before the scheduled ship date, but when I opened it, the dress wasn't the one I ordered. I had ordered a scalloped dress with sleeves and they didn't even bother to send me a similar one! They sent me an off the shoulder black dress in size XS that was also $52. I checked the receipt and it said the dress I had actually ordered, not the dress I had received. I called customer service and the first person told me she was sorry for the inconvenience, would give me a full refund and sent me a shipping label to return it and $10 of store credit. When I asked if she could send the correct dress by Saturday, she told me there was no way they could ship it any earlier than Monday and that they didn't even have the correct dress in stock. There was only one left in XS when I ordered it, so that means they didn't even have the dress when I ordered it. I ended the call and a couple minutes later I decided to call them again. This time a different person picked up and when I explained my situation she already knew about my previous call and that I was sent store credit and a shipping label. I asked her if they could get a different dress to me by Saturday and she said they could give me free overnight shipping and it would come Friday or Saturday morning. She was so patient and gave me recommendations based on what I wanted and the call lasted about 40 minutes. I ended up taking one of her recommendations and ordered a $38 dress. They refunded me for the $9 of shipping on my first order and the difference between the prices of the dresses. I used my store credit towards the second dress and I ended up getting refunded about $27 in total. Just hours after being ordered, the second dress has shipped and is coming tomorrow. I am still not sure if they will pay for the return shipping and I will probably need to call them later to check on that but the customer service has been so amazing I am sure they will. Overall I am not happy about not receiving the original dress I ordered and how I spent my money on it when they didn't even have it in stock, but the customer service is great and they will give you a full refund and send you a shipping label and some store credit for any inconvenience. I was lucky to have enough time to receive my second dress, but if your situation is more urgent, I suggest ordering from a bigger company.

9 years ago

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Amanda Sewell, NJ

So first off let me say I did LOVE the clothes I got from them. I don't yet know about durability but I can say I did love them. They looked exactly like the photos. My issue I have, and why I am only giving 3 stars is, the website advertises itself to be American made clothes. Even 3rd party sites that talk about Lulus go on and on about how they are American made clothes. When it fact, there is only a "selection" of American made clothes. Both the items I got had tags that said Made in China. I ordered from them because I like to support American based companies.

6 years ago

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Reply from Lulus

Hello Amanda, thanks for your review! We apologize for any confusion about our items' countries of origin. While we do have an extensive Made in the USA section (), some of our items are imported from manufacturers in various countries as you mentioned. We state in the product description whether it is Made in the USA or imported, product description so that our customers can purchase their preferred items. We hope this helps you to shop with confidence in the future! Customer Service () is here for you, so if you ever have questions or concerns please don't hesitate to get in touch. We will gladly help however we can! Thank you again for sharing your feedback with us! XOXO

Nov. 25th, 2019

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Shannon Staten Island, NY

The products run small but are usually good quality so the sizing took getting used too. Aside from that the only real issue I ever have are the shipping and shipping return times. And with how long it takes to get any type of actual refund - it is frustrating that the shipping costs are deducted at all. It has been a definite deterrent at times. With places like Asos with two day shipping foe a yearly $15 fee and Venus with such fast and good service regarding returns and exchanges it’s frustrating. With online companies it’s usually common practice to offer better shipping options

7 years ago

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Reply from Lulus

Hi Shannon, Thank you for sharing your feedback with us! At Lulus, we're always looking for ways to provide the best possible online shopping experience. We will be sure to share your feedback with our other departments for further review. If you ever need assistance with your order's shipping, or with a return, please don't hesitate to contact our customer service team. We're in the office daily and would be happy to help! Have a great day! XOXO

Jun. 18th, 2019

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Pamela Smith Independence, MO

I have ordered a lot from Lulus, but they sent the wrong size this time, and because I can’t get credit until it is returned and there were only 3 left of the size I needed, I had to pay up front. Then, of course, I’ll have to order more when the credit comes through. Not very happy.

7 years ago

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Reply from Lulus

Hi Pamela, Thank you for sharing your review! We're truly sorry that you received an incorrect size, and we don't want you to have had to pay for the new order up front. A member of our team reached out to you when your new order was placed in hopes of providing assistance. We've expedited the store credit refund for the original item, and applied that towards the new order so that we can refund your card in full. The details of the refund are included in the email we sent on 6/18/19. We also sent you some store credit for future use as a gesture of apology for the inconvenience! We really hope this helps, as we're eager to improve your experience however we can. If you do have any questions or concerns, please don't hesitate to be in touch. Have a lovely day! XOXO

Jun. 28th, 2019

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Sarah Toledo, OH

Clothing is great. The issue that I had was with shipping. My package was lost by USPS and wasn’t able to be recovered. That issue is out of the control of Lulus. I was more disappointed because I wasn’t given a full refund from Lulus for the item in which I never received.

7 years ago

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Reply from Lulus

Hello Sarah, Thank you for sharing your review with us! We're so sorry to hear about your package being lost by USPS, and that the refund amount wasn't as expected. At Lulus, we pride ourselves on quality and service so we would like to find a resolution for this. We reached out to you privately through BestCompany's messaging system on June 18th asking for more information so that we can locate your order, but we haven't received a response. If you could please provide us with your order number and/or email address, we will gladly contact you and provide assistance! Hope we hear from you soon! XOXO

Jun. 28th, 2019

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Juliana Port Orange, FL

The products, quality and designs are amazing. I do love to buy here, however customer service tends to be very careless when you call them to inquire or follow up any order. You can tell the just want to hung up on you. This is the only reason why I don’t rate 5 stars.

7 years ago

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Reply from Lulus

Hello Juliana! Thanks for taking the time to leave a review! We're sorry to that your experience with our customer service team wasn't up to our standards. We want to look into this further and provide you with assistance! We reached out to you by private message on June 18th in hopes of getting your order number and/or email address, but we haven't received your reply. If you could provide us with that information to locate your purchase, we would be happy to get in touch and find a resolution! Looking forward to speaking with you! XOXO

Jun. 28th, 2019

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Rasia Parks Birmingham, AL

What attracted me to this website was how cute and affordable the clothes appeared online. I haven't had a problem with them, my only complaint is that material is sooo cheap and thin. Target has better quality clothes than them, honestly. I'll give them a few more chances before I officially stop buying from them but they need to step it up.

8 years ago

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Paige Baldwin Wellsville, UT

I was honestly not impressed with their website and the products that I got from them. They took a long time to deliver and their customer service was not helpful

7 years ago

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Reply from Lulus

Hello Paige, Thank you for sharing your review with us! We're so sorry to hear about your disappointment with the products, shipping, and customer service assistance. At Lulus, we pride ourselves on quality and service so we would like to find a resolution for this. We reached out to you privately through BestCompany's messaging system on July 8th asking for more information so that we can locate your order, but we haven't received a response. If you could please provide us with your order number and/or email address, we will gladly contact you and provide assistance! Hope we hear from you soon! XOXO

Jul. 10th, 2019

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Ashley Wadiak Eagle Mountain, UT

Love their dresses. The quality is amazing but they are quite pricey. ,”customer service is fantastic

6 years ago

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Danelle Tallahassee, FL

Lulus is pretty pricy and the quality isn’t all that. However I do love their shoes.

6 years ago

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Reply from Lulus

Hi Danelle, thank you for your feedback! At Lulus, we pride ourselves on all aspects of service so it's important to us that our items are both affordable and of good quality. We're truly sorry if some of your purchases haven't met your expectations! If you do ever have questions or concerns about an order, please feel free to contact our customer service team. We are in the office daily and would be happy to help! We appreciate your review! XOXO

Jan. 10th, 2020

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Kayla Round Hill, VA

A little untrustworthy with sizing details

7 years ago

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Reply from Lulus

Hi Kayla,

Thank you for your review! I'm sorry to hear that you've had trouble with our sizing. At Lulus, we want to provide a variety of curated products at all price points! To accomplish this, we work with numerous manufacturers. As a result, sizing can vary a little bit between items. However, we try to give more sizing insight in each item's "Size & Fit" tab on the product page.

We also have fit experts in the office daily! If you're ever unsure of which size to order, or want a second opinion, please don't hesitate to get in touch with us. We'd love to help you shop confidently!

I hope this helps. Please don't hesitate to contact our customer service team directly with any further questions; we'd be glad to assist you.

Have a great day! XOXO

Apr. 23rd, 2019