Boohoo

• Affordable Merchandise
• Large Product Selection
• Amazing Promotions

Affordable Merchandise

Boohoo is known as a bargain online fashion store. They offer great prices on all merchandise with most items being under fifty dollars. High fashion items that keep up with the latest trends are hard to find at such low prices.

The website also features a clearance section located at the top menu bar and has a drop-down selection of not only discounted merchandise but items that are at the last chance to buy status and are marked down significant amounts.

Large product selection

The product selection at Boohoo.com can keep any shopper busy browsing their store for hours at a time. They have merchandise for both men and women and the website breaks down products into subcategories to make pinpointing what any shopper is looking for easier. The site is easy enough to use and features a drop-down menu that breaks each category down into subcategories including clothing type, Boohoo shoes, accessories, brands to shop by, and more.

While both men and women are serviced, women products outnumber those for men. The amount of merchandise is seemingly endless with up to 100 new pieces hitting the store every day. A brand new collection is featured each week, making it truly a 24/7 shopping experience.

Amazing Promotions

When coming to the Boohoo.com website, the first choice a customer has to make is what country they are shopping from. The site strives to be completely international and the dropdown menu of countries to select has several options. Once a country is selected, the homepage of Boohoo.com is launched and a shopper will instantly see deals and promotions making shopping more exciting.

The homepage has several promotions going on at once but one that is a permanent fixture and a fan favorite is their free shipping on orders over fifty dollars for most international destinations. Not only do they give free shipping on these orders, but the company will also pay any duties and taxes associated with receiving the merchandise. Another great promotion available at Boohoo is their student discount for all US students. Any student in the United States can register as a student on the site and get an automatic ten percent off on purchases.

• Poor Customer Service
• Difficult Return Policy
• Labor Violation Allegations

Poor Customer Service

On the website, customers can find links to a customer service department. However, the link only leads to frequently asked questions about policies and procedures and then directs customers to ask questions via Twitter if they need to speak to a representative. There is a form to fill out and send in if a customer wants to ask a question or get help but the website suggests going through Twitter to get all information and questions answered.

Difficult Return Policy

The return policy is laid out clearly on the Boohoo.com website with returns being allowed up to fourteen days after an item was received for all United Kingdom customers and thirty days for all shoppers outside of that region. Customers must follow a step-by-step process to return the purchased items. As long as everything is done correctly, the company promises a full refund. They do not allow exchanges but suggest instead customers return the items and then make a different purchase.

The problem comes from the online reviews highlighting the difficult returning process. All reviews found online were negative when it came to dealing with Boohoo's return policy. Most customers said they never received any type of refund nor any confirmation from the company saying their return was sent back correctly. When trying to contact a Boohoo customer service representative about the return procedure, most reviews stated that no one reached out to them and those that did were not helpful.

Labor Violation Allegations

Boohoo has received recent allegations against its factory working conditions and supply chain compliance. According to recent news articles, Boohoo's fast fashion business model is not following minimum wage requirements for its Leicester factory. Factory workers are also being subjected to poor working conditions such as limited social distancing availability and fire risks.

CEO John Lyttle spoke about the negative supply chain review by Senior lawyer Alison Levitt and promised an ethical audit of the company's suppliers with a focus on improved oversight. This scandal has not affected the overall sales for 2020 but could have a lasting impact on the Boohoo brand.