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3.7

Overall Score

Author: Kalicia Bateman

LAST UPDATED: April 11th, 2022

ASOS is an online fashion company based in the UK. The online retailer has customers throughout the world but has large followings primarily in the US, UK, Russia, and many other European countries. Its website has 21.3 million customers per month, as well as 7.1 million customers from over 160 countries. In addition to the 850 brands that it carries on the ASOS marketplace, it has carried around 50,000 branded and ASOS.com branded products.

ASOS clothing is made in nearly every size and fit, including ASOS tall, ASOS curve, and maternity sizing. However, both women's clothing and men's clothing from the ASOS marketplace carries the most selection for a slimmer fit.

Keep reading our ASOS review to learn more about the pros and cons of ordering clothes from ASOS or skip to the ASOS reviews.

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The Good

  • Multiple Promotions on Site
  • ASOS Membership
  • Fashion Finder
  • Cost-Effective Shipping Policies
  • ASOS App
  • Style Match

Multiple Promotions on Site

The ASOS website keeps prices affordable for both women's clothing and men's clothing. If you are looking to save money on sticker-price clothing items, there are always ASOS offers to discount full prices. Whether you are wanting to shop for dresses, jeans, shoes, leggings, or other ASOS clothing, you can usually find a promo code. Students also get a special discount code for 10 percent off every purchase until they graduate.

ASOS Membership

Consumers who love the ASOS brand can sign up for an ASOS membership. The ASOS Premier membership costs $29 for a three-month membership. This lets users get free standard UPS shipping, pre-sales notices, as well as its catalog, of which ten copies are issued per year.

Fashion Finder

A helpful feature is the Fashion Finder, which tracks clothing industry trends for you. This allows its customer base to stay on top of trends throughout the world as well as keeping them apprised of new releases. It is a simple and easy way for customers to go online and design their own outfits. Some bestsellers include ASOS shoes, jeans, dresses, wire-free bra selection, suits, and maternity wear.

Cost-Effective Shipping Policies

Being an international clothing retailer, ASOS uses a large network of shipping couriers along with fulfillment centers to deliver orders as quickly and cost effectively as possible. If you choose US Standard Shipping, it is free of charge to you as the buyer if the total costs are over $40. Otherwise, shipping costs $4. Items are typically delivered within 6 business days if you are located within the continental United States. There is a small caveat to this policy if your order is over $200, where a small customs clearance charge may apply. If you need your order faster, you can choose express delivery for an extra cost. Even these costs for faster delivery are competitive with other retailers in the industry.

Customers outside of the United States cannot exchange an item but they can get a refund on a product if they return it in its original condition.

The ASOS App

ASOS' app allows online shoppers to purchase clothing from their mobile devices. The app is available on Android and Apple devices. You can keep a list of all your saved items on your mobile device and receive notifications of upcoming sales.

Style Match

You can use ASOS's Style Match feature through the mobile app. Snap a picture or upload a screenshot of an admired look to the ASOS app. The search engine will find similar products on the ASOS website.

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The Bad

  • Billing, Collection, and Delivery Issues

Billing, Collection, and Delivery Issues 

Many of our ASOS clothing reviews indicate confusion and complications while trying to communicate and resolve problems. These problems had a wide range, including advertising/sales issues, billing/collection issues, delivery issues, and problems with the product and customer support. Many online shoppers have had problems with ASOS implementing their shipping, handling, and refund time frames. As these issues have occurred, it is fair to question the company's transparency with these and other policies listed online when shopping for clothes on the site. It can also be difficult to contact ASOS as customer service is only available via the internet.

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The Bottom Line

ASOS policies are competitive with other top clothing stores, however, the company's customer service effectiveness seems to be in question. ASOS has an extremely large selection of quality clothing that is very well-priced due in large part to helpful promotions, but if you are purchasing your items from ASOS, you should make sure that you know you like them and are not planning on returning them. Unfortunately, the many promotions, fast shipping speed, and fashionable clothing options do not quite compensate for the weaknesses present in the reviews.

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Star Rating

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2.1

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477 Reviews

Review Breakdown

5 grade

17%

4 grade

9%

3 grade

3%

2 grade

2%

1 grade

69%

Sentiment Criteria

Value

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Quality

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Service

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Trustworthiness

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CeciliaL Apopka, FL

Okay so before ordering from here i was super hesitant given all the bad reviews but I did it anyways & took a chance. Im so happy I did! I ordered monday night & all my stuff arrived thursday morning(today). I ordered 3 pairs of shoes(2 heels/1boots: all came exactly like picture) & a bikini which came exactly as i imagined. They gave me a tracking number the next day. From georgia to florida where i live. They also threw in a coupon for hellofresh which was cool. I ordered through paypal just in case i wouldnt get my items. Anyways yeah in def. Ordering again! Their selection of stuff is so diverse & so cute. Thanks asos! Ill spread the good word on you guys.

6 years ago

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Kate Leander, TX

I was apprehensive about all the negative reviews about shipping and what not, but went ahead and ordered. I got my order of 4 shirts in less than a week, and the quality was perfect, the fit was perfect and for the first time in a long time I felt genuinely happy with my clothes. And excited to wear them out. If you're apprehensive a about the past reviews, just remember, people are more willing to express disappointment than gratitude. I'll definitely be buying again, and again.

7 years ago

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Pete Centerville, UT

I only shop at ASOS. Their 2 day shipping deal is amazing, it makes it super fast to get my items and if i don't like it or they don't fit i can send them back for free. Their variety is awesome, they have a lot to choose from and it's great because I never have to worry about other people having the same clothes as me. ASOS is the best in my opinion.

8 years ago

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Tanya Somerville, MA

Absolutely love love ASOS! Been an avid customer past 3 years. Take it from someone who constantly shops at their website. 1st and foremost shipping takes minimal time. For Plus size gals the options are unlimited and really trendy clothes. Return is breezy and I get refund every time. The only complaint, they are not a physical store else I would have camped there.

9 years ago

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Kari Staheli

My daughter and I love ASOS! We order dresses from them about 6 times a year. We have never had a problem with shipment of items. Dresses are beautiful and mostly come looking like the picture. The quality of dresses is very good. I have never had a problem with returns or refunds either. Once I had a return that didn't get credited to my account but it was during the Christmas rush time and it just took a little longer for them to find and credit the dresses back to my credit card. Their customer service is great.

9 years ago

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Kim New York, NY

Writing this review for ASOS online services. I practically shop ASOS exclusively they are the best because they ship extremely fast and deliver even faster. I payed $29 for an entire year of express shipping and its worth every penny. For a package coming all the way from London to New York I cannot even believe it makes it here in no more than 2 days. They have always had good customer service on the phone and online. I return alot since its online shopping and its always hassel free and postage is free. Dont hesitate to order from ASOS they are simply the best for all occasions.

11 years ago

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Georgie girl

Ordered a pair of shoes Saturday night, paid for express shipping to Canada and they were on my door step when I got home Tuesday evening. Shoes were as described, well packaged. Would order from them again if this is the fast service they provide.

6 years ago

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Avery Fowler Pleasant Grove, UT

I have had really good experiences with ASOS. For my sister, she would always order about 20 dresses because shipping was free, and she could try on all of them at our house and send back all the ones she doesn't want! Also the quality has always impressed us!

8 years ago

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Cassidy Gundersen Orem, UT

ASOS is my go to for online shopping. They have free shipping and free returns (which is really the only way to do online shopping). They have really cute clothing and a surprisingly great collection of maternity clothes as well! ASOS is affordable and if you can hit up a sale- then it’s some of the best prices you can find.

8 years ago

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Alina

I have been buying from Asos for a while now. And to be h they never disappoint. I've had a faulty item sent to me once and after contacting customer service they were quick to send me a replacement. Delivery is slow sometimes, but I mean for the service and quality its worth the wait. Highly recommend, their styles are fresh and chic.

9 years ago

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Jonny Hancock Mona, UT

I would highly, highly recommend ASOS. They offer incredibly fast delivery times and their return policy cannot be beat. The company includes a return shipping label in all of its packages, which makes it simple, quick, and free to return unwanted items.

9 years ago

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Katy Elon, NC

After reading so many bad reviews I was hesitant to order from ASOS. However, I was pleasantly surprised by the amazing product quality. I ordered a long black formal dress. The product look so much better on me than it did in the picture-- I ordered a petite size 2 and it fit as if it had been tailored. I will be a forever customer of ASOS.

10 years ago

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Angel Cincinnati, OH

I placed my order 7/1/15 and received my package 7/9/15. It was a great turn-around. Absolutely no problems with my order. I love the items I ordered. I give ASOS an A for styles, easy order and fast delivery. They now have a loyal customer!

11 years ago

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Ashley Gneiting Pleasant Grove, UT

I have shopped online at Asos for my dresses when I've needed something for a special occasion like a school dance or my sister's wedding. They are a little higher priced but the quality is so great. I like that you can filter the length of the dress you want when looking, and even if you want sleeves or no sleeves. The selection is so great especially for a tall volleyball girl!

7 years ago

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Lilly Logan, UT

I used to be scared to order clothing online because of how it fits and I hate sending them back in the mail. So I finally ordered some clothing and shoes from ASOS and I read all the reviews for each item to make sure I would get the right size. And everything worked! And they actually were true to size. Honestly, it made me not want to go inside a store again especially with my kids.

7 years ago

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Elisabeth Kinghorn Bangkok, 10

ASOS is my all time favorite online place to shop! They have an amazing selection at any price range and the products are all beautifully made. I get compliments on my ASOS clothes every time I wear them! Highly recommend!!

5 years ago

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Sacha Roe

I love all the different choices and you can't get some of the items on the high street... Great value , absolutely fantastic to order with ,fast delivery ,easy returns Would highly recommend

8 years ago

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zinaida Gurtovnik Boca Raton, FL

I order so many dresses from ASOS company And nothing more than a compliments i got from so many people. The quality and customer service excellent Fast delivery, free returns. I am so happy!

8 years ago

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Derek Heiner Centerville, UT

I've only shopped at ASOS a couple of times but the items I got have been amazing quality and style. They also came really quickly and the price was good because they have a student discount that all students can use.

8 years ago

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Nicole Jones Riverton, UT

Big online shopper over here and I love ASOS! Their clothes are top notch and I can shop their site with ease, anytime! I love that their website is easy to navigate, constantly updated with the latest and greatest, and has a sleek modern design.

6 years ago

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Mandi Smith American Fork, UT

ASOS is an incredible store to shop on online. Their sizes are so reliable and accurate. ASOS continues to surprise me with all their many styles and sizes. I love shopping here because I always get the in fashion items and I am always complimented when I wear ASOS clothing.

6 years ago

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kristin Gneiting Pleasant Grove, UT

I was so happy to discover Asos online clothing. I just cannot get out like I used to to shop. I like ordering from Asos for my dresses. They are modest and the fit is great. Most dresses run true to size so I very rarely need to return anything. When I have it is easy and with no hassle. I also love the quality of the clothing.

7 years ago

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Haley Baldwin

ASOS website is easy to navigate for the most part. I appreciate their narrow search option, as it helps me better find what I’m looking for! The checkout process is quick and easy. Their customer service has also been helpful as I’ve had questions!

7 years ago

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Camilla Lundberg Mapleton, UT

I absolutely love ASOS when i found out about it i was so happy! i find so many cute clothes and i love that i get free shipping for spending 50 dollars. i love that you can return something for free without paying. i love the quality and the price range. asos is definitely a fav of mine and i always tell people to shop there

7 years ago

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BLF Pleasant Grove, UT

Almost every dress I bought for school dances was purchased from ASOS. With their premium shipping of $19 a year I can receive clothing in two days and return anything that doesn't work for free. One thing that is a little tricky is getting ahold of them. They don't have a phone, so you contact them through messaging.

7 years ago

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Ashley Pleasant Grove, UT

I love ordering my girls dresses from Asos. They have great quality and really good prices. I also like the fact that I can opt for modest style dressy dresses when it becomes Prom, or Homecoming time. They also come in Tall!

7 years ago

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Anne Starley Mukilteo, WA

Great experience! I purchased some tapered women's business trousers. They came pretty quickly and looked exactly like they did in the images. Very cute. They actually fit snuggly at my waist - a frustratingly rare occurance!

8 years ago

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Easton Fowler Pleasant Grove, UT

Asos has the only Jackets that will fit my large and masculine biceps. I usually have to get my suits tailored but this place knows whats up. They know how to make a guy feel like a king. I'm not sure if this review will help many people because I'm one of a kind. But I appreciate the service of Asos and respect them.

8 years ago Edited September 14, 2021

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Mazi Marcel Womack Cedar City, UT

I love ASOS! My favorite dress I have ever owned is from here. I have had it for over 5 years now and its still in great condition and in style. In love.

7 years ago

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Sara Jane Crestwood, KY

We have had great experience with Asos. Good clothing quality. The reviews help you determine sizing. And the sizing app is so helpful. Fantastic return policy.

8 years ago

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Samantha Millville, UT

My all time favorite clothing website! I always find amazing outfits on their website. The clothing is different than what you see everyone else carrying.

8 years ago

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cb Thibodaux, LA

This store has everything! From formal to casual, they sell clothes with great quality at a great price! Their customer service is unmatched and they make you feel like family each time you walk in

6 years ago

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Jackson Barousse Thibodaux, LA

ASOS is very affordable. They always have a promotion going on so you won't spend very much money. The fashion finder is my favorite part as it's very easy to find trendy clothes!

6 years ago

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JamieD Saratoga Springs, UT

My daughter found a couple prom dresses and my son found a great suit and pair of shoes. Shopping was fast, and the one return we had went smoothly. Everything was quick and easy

6 years ago

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take7 Sandy, UT

Feel like their quality and selection of dresses aren’t as classic as they used to be. Prices are great. 2 day delivery is awesome. I like that they have other brands as well. App is great too!

6 years ago

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Asia Bui Gulfport, MS

I have bought wedding guest dresses from here too and i love it! i was recommended by my aunt and cousins to buy it from here and i'm glad i did! it was very cute and affordable

6 years ago

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Connor Farmington, UT

I found every prom and formal dress on this site in high school. Now I use it to purchase casual nice office wear. There are options for extremely cheap to high end to give you many great options.

6 years ago

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Cooper Thompson Pleasant Grove, UT

My favorite online clothing store! Clothes totally on trend and super affordable! Their return policy is super easy and customer service very helpful! Best place to online shop!

6 years ago

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Jaime American Fork, UT

We were happy with our experience shopping with ASOS! They have a great selection of nice clothes. My son bought a tie from there recently that was just perfect for a dance we was going to!

7 years ago

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ave Pleasant Grove, UT

I always shop at ASOS, whenever I need dresses for church, or school dances my go to is ASOS. They also have a wide variety of shoes to buy in lots of different popular name brands. I would highly recommend shopping at ASOS.

7 years ago

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Ben Crisp Temecula, CA

Website is super easy to navigate and they are always having sales. They have a wide range of prices which makes it easy to do some affordable shopping. Everything is good quality!

7 years ago

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Paige Baldwin Wellsville, UT

I love ASOS. I always find what I need because their website is so easy to navigate. They are reasonably priced and ship at a fast rate. The only problem is sometimes the sizing is a little off.

7 years ago

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Kaitlin Ashcroft Mesa, AZ

Just placed a order with ASOS less then 5 minutes ago. They have the best clothing for the best prices!! Plus they always have sales and their return policy on amazing!! Always love what I get from them!

7 years ago

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Rachel Ellsworth Gilbert, AZ

ASOS is great! I bought most of my dresses for high school dances from this website and I loved them all. Their products are priced pretty well and their customer service is easy to work with.

7 years ago

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Maryn skinner Gilbert, AZ

ASOS is one of my favorite online clothing stores. They have so many options at reasonable prices. You can also pay $20 for 2 day shipping for a whole year. Would recommend ASOS over and over again.

7 years ago

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Cade Boudreaux , FL

ASOS is a great online clothing store. Their clothes are affordable as well as looking trendy. I would recommend to my friends

6 years ago

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Jason Duluth, GA

My order was great. Items delivered 1 week to the US after it left the UK . Very pleased with the shirts, all came exactly as expected.

7 years ago

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Treyson Lewis Pleasant Grove, UT

Asos is the absolute best! I get all of my suit coats from this place and they are very good quality. I would highly recommend this place to all of my friends.

6 years ago

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Cameron Clark Provo, UT

Love asos's selection. When my wife told me she bought a $20 wedding dress online, I was skeptical. But I actually was pleasantly surprised how good it looked!

7 years ago

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Joy Hill Pleasant Grove, UT

ASOS has really high quality clothing and I like the unique style it has to offer. My favorite clothing item are the skirts! They are high quality and very comfortable.

7 years ago