ASOS Logo
star star star_border star_border star_border

3.7

Overall Score

Author: Kalicia Bateman

LAST UPDATED: April 11th, 2022

ASOS is an online fashion company based in the UK. The online retailer has customers throughout the world but has large followings primarily in the US, UK, Russia, and many other European countries. Its website has 21.3 million customers per month, as well as 7.1 million customers from over 160 countries. In addition to the 850 brands that it carries on the ASOS marketplace, it has carried around 50,000 branded and ASOS.com branded products.

ASOS clothing is made in nearly every size and fit, including ASOS tall, ASOS curve, and maternity sizing. However, both women's clothing and men's clothing from the ASOS marketplace carries the most selection for a slimmer fit.

Keep reading our ASOS review to learn more about the pros and cons of ordering clothes from ASOS or skip to the ASOS reviews.

Top Ranked Companies

thumb_up

The Good

  • Multiple Promotions on Site
  • ASOS Membership
  • Fashion Finder
  • Cost-Effective Shipping Policies
  • ASOS App
  • Style Match

Multiple Promotions on Site

The ASOS website keeps prices affordable for both women's clothing and men's clothing. If you are looking to save money on sticker-price clothing items, there are always ASOS offers to discount full prices. Whether you are wanting to shop for dresses, jeans, shoes, leggings, or other ASOS clothing, you can usually find a promo code. Students also get a special discount code for 10 percent off every purchase until they graduate.

ASOS Membership

Consumers who love the ASOS brand can sign up for an ASOS membership. The ASOS Premier membership costs $29 for a three-month membership. This lets users get free standard UPS shipping, pre-sales notices, as well as its catalog, of which ten copies are issued per year.

Fashion Finder

A helpful feature is the Fashion Finder, which tracks clothing industry trends for you. This allows its customer base to stay on top of trends throughout the world as well as keeping them apprised of new releases. It is a simple and easy way for customers to go online and design their own outfits. Some bestsellers include ASOS shoes, jeans, dresses, wire-free bra selection, suits, and maternity wear.

Cost-Effective Shipping Policies

Being an international clothing retailer, ASOS uses a large network of shipping couriers along with fulfillment centers to deliver orders as quickly and cost effectively as possible. If you choose US Standard Shipping, it is free of charge to you as the buyer if the total costs are over $40. Otherwise, shipping costs $4. Items are typically delivered within 6 business days if you are located within the continental United States. There is a small caveat to this policy if your order is over $200, where a small customs clearance charge may apply. If you need your order faster, you can choose express delivery for an extra cost. Even these costs for faster delivery are competitive with other retailers in the industry.

Customers outside of the United States cannot exchange an item but they can get a refund on a product if they return it in its original condition.

The ASOS App

ASOS' app allows online shoppers to purchase clothing from their mobile devices. The app is available on Android and Apple devices. You can keep a list of all your saved items on your mobile device and receive notifications of upcoming sales.

Style Match

You can use ASOS's Style Match feature through the mobile app. Snap a picture or upload a screenshot of an admired look to the ASOS app. The search engine will find similar products on the ASOS website.

thumb_down

The Bad

  • Billing, Collection, and Delivery Issues

Billing, Collection, and Delivery Issues 

Many of our ASOS clothing reviews indicate confusion and complications while trying to communicate and resolve problems. These problems had a wide range, including advertising/sales issues, billing/collection issues, delivery issues, and problems with the product and customer support. Many online shoppers have had problems with ASOS implementing their shipping, handling, and refund time frames. As these issues have occurred, it is fair to question the company's transparency with these and other policies listed online when shopping for clothes on the site. It can also be difficult to contact ASOS as customer service is only available via the internet.

gavel

The Bottom Line

ASOS policies are competitive with other top clothing stores, however, the company's customer service effectiveness seems to be in question. ASOS has an extremely large selection of quality clothing that is very well-priced due in large part to helpful promotions, but if you are purchasing your items from ASOS, you should make sure that you know you like them and are not planning on returning them. Unfortunately, the many promotions, fast shipping speed, and fashionable clothing options do not quite compensate for the weaknesses present in the reviews.

Best Clothing Stores

Was this content helpful?
thumb_up Yes thumb_down No

Star Rating

info

2.1

star star star_border star_border star_border

477 Reviews

Review Breakdown

5 grade

17%

4 grade

9%

3 grade

3%

2 grade

2%

1 grade

69%

Sentiment Criteria

Value

star star star_half star_border star_border

Quality

star star star_half star_border star_border

Service

star star star_border star_border star_border

Trustworthiness

star star star_half star_border star_border
cancel
info
star star star star star_border

Maddy

Very quick international delivery - I ordered late on a Thursday then recieved my package Monday morning. I was beginning to worry after seeing so many negative reviews, but I was really happy with the sizing as I bought some wide leg pants from the women's petite range, as well as a 2XL mens' jumper. Using their sizing chart, the fit of both my items was very accurate, and the quality of the seams/fabric was according to the price of my items, as expected. I didn't need to return anything, and recieved what I ordered very swiftly and without issue.

8 years ago

check_circle

Review Source

star star star star star_border

Summer Porter Managua, MN

ASOS has a plethora of clothing options and is one of my go-places because they range from formal to sports wear and everything in between. One of my favorite parts of this company is that they cater to *literally* every body type - petite, maternity, tall, short, curvy etc. ASOS carries some high-scale designer products while also selling affordable every day wear.

6 years ago

check_circle

Review Source

star star star star star_border

Tracy Hill Draper, UT

My sisters and I all love this site for finding dresses for high school dances, weddings, and other events. I love how they have hundreds of options but you can narrow them down to your price range, color, cut, etc. I’m always able to find styles that we wouldn’t find elsewhere at a price that we al love. My sisters and I will always think of this site first when shopping for dresses

7 years ago

check_circle

Review Source

star star star star star_border

L. Fowler Pleasant Grove, UT

I love this online shopping store. We purchase our formal and semi formal wear from here and have never been disappointed. I love their delivery service and they have always been on time and have accepted by returns without question almost every time. I wasn't impressed with their communication though. You have to email them or communicate with them through messaging. I like to talk to someone directly or over the phone when I have a question or concern.

8 years ago

star star star star star_border

Mary Hardy Charlotte, NC

I have ordered from Asos several times. The clothes are pretty durable through multiple machine washes, but the shoes are very uncomfortable. Really good customer service when I needed needed to check on another size.

5 years ago

star star star star star_border

Jenny Brandemuehl Mountain View, CA

I ordered a couple items for Christmas as gifts and they delivered right on time as they mentioned on their website they’d guarantee delivery before Christmas. Been a very good experience!

8 years ago

star star star star star_border

Sandra Dubas Salt Lake City, UT

ASOS is good if you are looking for formal dresses for a special event. I have gotten a few of my bridesmaids dresses from there and they were adorable. Price are a little high but worth it.

9 years ago

star star star star star_border

Blake Wilcox Salt Lake City, UT

ASOS is a good place to look if you are looking for formal wear. On many occasions I got great stuff from ASOS. Their prices are not the most affordable but the quality of the clothing is always outstanding.

9 years ago

star star star star star_border

maria casas

I'm amazed from Asos!!! I have ordered many times and I've always been satisfied. Has large selection of quality clothes and fashionable products can leave any customer satisfied.

10 years ago

star star star star star_border

Ker Fresno, CA

Asos have very nice and styles clothing. Seen some of my friend wearing clothing from Asos I liked them alote. If there was one Asos clothing store in Fresno/Clovis California it would be my number one store to go to.

10 years ago

star star star star star_border

Mariana Linares New York, NY

I absolutely love ASOS! They have really cute clothes, and when they are on sale they are so amazing. I will say they're shipping isn't the fastest, so I would not order something if you need it quickly. They're return process is on the easier side.

6 years ago

star star star star star_border

Cassandra Sunnyvale, CA

When I discovered ASOS, I was in love with how much filtering there was to find the perfect item I was looking for. The clothing can be a bit pricey, but if you have a need for a specific length, color, fabric, of item, this is your go-to store!

7 years ago

check_circle

Review Source

star star star star star_border

Jennifer Gilbert, AZ

I like ASOS clothing. There are a few things that are annoying though. Their sizing can be way off and their quality of clothes isn’t so great. It’s somewhat hit or miss with this company. I have found some great deals though.

7 years ago

star star star star star_border

Anne Sainsbury Payson, UT

Just bought a bridesmaid dress off of Asos, and have no complaints! The description online matches perfectly what I anticipated! The dresses are slightly over priced I think, but in the end they are good quality and last! The website was easy to manage, and the checkout process was a breeze!

7 years ago

star star star star star_border

Michelle Hawker Las Vegas, NV

Love ASOS huge selection and their free return policy. My only complaint is because of the vast amount of brands, etc., I do find myself often returning because of fit or fabric. But I suppose this is not a problem as their return policy makes it easy to do so.

8 years ago

star star star star star_border

Hailey Moody , TX

A huge selection and has nice brands. ASOS brand items tend to be lower quality, but they have a lot of other brands available to choose from! Many different price points so there is something for everyone.

6 years ago

star star star star star_border

Shannon B Salt Lake City, UT

I love online shopping at ASOS because of their huge selection of unique clothing. I often shop there when I am looking for something specific and they always seem to have what I’m looking for. Love!

6 years ago

check_circle

Review Source

star star star star star_border

Brooke Herbon Kaysville, UT

Recently ordered several products from ASOS and I am very pleased. The website offers different filters when browsing through clothes which makes it easy to navigate and find just what you are looking for.

7 years ago

check_circle

Review Source

star star star star star_border

Alyssa skinner Gilbert, AZ

I love ASOS and the wide variety of clothing they have! They have everything you are looking for and more! Customer service sometimes isn’t quick to respond but besides that I love ASOS!

7 years ago

star star star star star_border

Nana Asiata Herriman, UT

They have a great variety of clothes for very tall people like me. They are also very comfortable and pay at a reasonable price.

8 years ago Edited September 14, 2021

star star star star star_border

Zoë Soriano

Fast shipping, clothing is great quality and fits great! Always flattering on my body type despite being short & curvy. Love it!

9 years ago

star star star star star_border

susie sudhu Boston, MA

asos have beautiful clothes at excellent prices...make sure you check sizing cause you tend to received wrong sizes ....

11 years ago

check_circle

Review Source

star star star star star_border

Myken Salt Lake City, UT

I enjoy shopping on ASOS online. They have a great variety of options to choose from and sell versatile clothing and shoes that I can wear to work or out with friends.

6 years ago

check_circle

Review Source

star star star star star_border

Ellie Cheyenne, WY

I bought my prom dress from here! The clothes are stylish and there are soo many options for every taste. All of the products I’ve bought fit true to size and last well.

6 years ago

check_circle

Review Source

star star star star star_border

Lou Orem, UT

Pretty easy to navigate. They have so many products. I have bought many prom/dance dresses for my teenage daughters from ASOS. It is a great place to find what you need!

6 years ago

check_circle

Review Source

star star star star star_border

Lacey Horne Clearfield, UT

I like that there is variety, but it’s almost too overwhelming for me. If you know what you’re looking for, I would recommend searching and be SPECIFIC!

6 years ago

check_circle

Review Source

star star star star star_border

Kaydence Bonino Riverton, UT

You can find really cute and cheap clothes on Asos. It does take a little while to get because I believe it ships out of china. Overall I was happy with my order.

6 years ago

check_circle

Review Source

star star star star star_border

Alex Shirley Pleasant Grove, UT

I love asos. It is a great company that has many different styles that fit many different personalities. It has decent quality of clothing for a great price!

7 years ago

check_circle

Review Source

star star star star star_border

Darrin Henry Pleasant Grove, UT

Asos has very unique clothes that you don't find just anywhere and my kids love to get on and see what fun dress or suit they can find for all their dances.

7 years ago

star star star star star_border

Brette Draper, UT

ASOS has almost anything you could ask for but because of that it’s almost impossible to find something unless you have a specific item in mind. Its very overwhelming

8 years ago

star star star star star_border

stevey shumway Midvale, UT

ASOS has great fashion prices for great prices. I have bought several shoes and dresses from their site.

6 years ago

star star star star star_border

Bella Houtz South Jordan, UT

The clothing is excellent! Also the online store is very true to size which makes it very nice to show off there.

8 years ago

star star star star star_border

Lindsey Newman American Fork, UT

Every dress I have bought from ASOS I have loved! I do feel like you have to sift through a lot to find the “good ones” though

6 years ago

star star star star star_border

Jami Howell Farmington, UT

They have a great selection and the price is pretty good for the quality that I get. Fit can be a little weird and sometimes inaccurate.

7 years ago

check_circle

Review Source

star star star star star_border

Sherry Arnold Alpine, UT

Used this site to purchase dresses for special occasions for my teenage daughters. Very large selection. Reasonable prices.

7 years ago

check_circle

Review Source

star star star star star_border

Madison Scott Pleasant Grove, UT

Asos has saved me quite a few times for those last-minute affordable options for a house full of girls and Prom dresses.

7 years ago

star star star star star_border

Cheta

I like the clothes though some are not dat quality but some are sweet. So I recommend

8 years ago

check_circle

Review Source

star star star star star_border

Sage Loveland Los Angeles, CA

They have a wide variety of many clothing items! I love all the different brands that they have available!

6 years ago

check_circle

Review Source

star star star star star_border

Jamie Neider Magna, UT

Such good dresses! One of my favorite places to shop for dresses year-round. Wish they carried more sizes.

6 years ago

check_circle

Review Source

star star star star star_border

Jason Draper, UT

I've had good experiences clothing shopping from ASOS in the past because it is easy to narrow down your searches.

7 years ago

check_circle

Review Source

star star star star star_border

Mallory Mesa, AZ

Asos has beautiful clothes that are great quality! This is a company you can trust to get unique and cheap dresses.

7 years ago

check_circle

Review Source

star star star star star_border

Wendy Liu Bethesda, MD

A great online store if you are looking for fashionable clothing with great shipping rates.

6 years ago

check_circle

Review Source

star star star star star_border

Amanda Montebello, CA

I shopped online at ASOS and found a lot of on trend pieces with discounts and promotions.

6 years ago

star star star star star_border

Amanda Warrendale, PA

I have usually liked everything I have purchased from ASOS.com. Their clothing is unique

6 years ago