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3.7

Overall Score

Author: Kalicia Bateman

LAST UPDATED: April 11th, 2022

ASOS is an online fashion company based in the UK. The online retailer has customers throughout the world but has large followings primarily in the US, UK, Russia, and many other European countries. Its website has 21.3 million customers per month, as well as 7.1 million customers from over 160 countries. In addition to the 850 brands that it carries on the ASOS marketplace, it has carried around 50,000 branded and ASOS.com branded products.

ASOS clothing is made in nearly every size and fit, including ASOS tall, ASOS curve, and maternity sizing. However, both women's clothing and men's clothing from the ASOS marketplace carries the most selection for a slimmer fit.

Keep reading our ASOS review to learn more about the pros and cons of ordering clothes from ASOS or skip to the ASOS reviews.

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The Good

  • Multiple Promotions on Site
  • ASOS Membership
  • Fashion Finder
  • Cost-Effective Shipping Policies
  • ASOS App
  • Style Match

Multiple Promotions on Site

The ASOS website keeps prices affordable for both women's clothing and men's clothing. If you are looking to save money on sticker-price clothing items, there are always ASOS offers to discount full prices. Whether you are wanting to shop for dresses, jeans, shoes, leggings, or other ASOS clothing, you can usually find a promo code. Students also get a special discount code for 10 percent off every purchase until they graduate.

ASOS Membership

Consumers who love the ASOS brand can sign up for an ASOS membership. The ASOS Premier membership costs $29 for a three-month membership. This lets users get free standard UPS shipping, pre-sales notices, as well as its catalog, of which ten copies are issued per year.

Fashion Finder

A helpful feature is the Fashion Finder, which tracks clothing industry trends for you. This allows its customer base to stay on top of trends throughout the world as well as keeping them apprised of new releases. It is a simple and easy way for customers to go online and design their own outfits. Some bestsellers include ASOS shoes, jeans, dresses, wire-free bra selection, suits, and maternity wear.

Cost-Effective Shipping Policies

Being an international clothing retailer, ASOS uses a large network of shipping couriers along with fulfillment centers to deliver orders as quickly and cost effectively as possible. If you choose US Standard Shipping, it is free of charge to you as the buyer if the total costs are over $40. Otherwise, shipping costs $4. Items are typically delivered within 6 business days if you are located within the continental United States. There is a small caveat to this policy if your order is over $200, where a small customs clearance charge may apply. If you need your order faster, you can choose express delivery for an extra cost. Even these costs for faster delivery are competitive with other retailers in the industry.

Customers outside of the United States cannot exchange an item but they can get a refund on a product if they return it in its original condition.

The ASOS App

ASOS' app allows online shoppers to purchase clothing from their mobile devices. The app is available on Android and Apple devices. You can keep a list of all your saved items on your mobile device and receive notifications of upcoming sales.

Style Match

You can use ASOS's Style Match feature through the mobile app. Snap a picture or upload a screenshot of an admired look to the ASOS app. The search engine will find similar products on the ASOS website.

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The Bad

  • Billing, Collection, and Delivery Issues

Billing, Collection, and Delivery Issues 

Many of our ASOS clothing reviews indicate confusion and complications while trying to communicate and resolve problems. These problems had a wide range, including advertising/sales issues, billing/collection issues, delivery issues, and problems with the product and customer support. Many online shoppers have had problems with ASOS implementing their shipping, handling, and refund time frames. As these issues have occurred, it is fair to question the company's transparency with these and other policies listed online when shopping for clothes on the site. It can also be difficult to contact ASOS as customer service is only available via the internet.

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The Bottom Line

ASOS policies are competitive with other top clothing stores, however, the company's customer service effectiveness seems to be in question. ASOS has an extremely large selection of quality clothing that is very well-priced due in large part to helpful promotions, but if you are purchasing your items from ASOS, you should make sure that you know you like them and are not planning on returning them. Unfortunately, the many promotions, fast shipping speed, and fashionable clothing options do not quite compensate for the weaknesses present in the reviews.

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Star Rating

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2.1

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477 Reviews

Review Breakdown

5 grade

17%

4 grade

9%

3 grade

3%

2 grade

2%

1 grade

69%

Sentiment Criteria

Value

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Quality

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Service

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Trustworthiness

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Sorina Brooklyn, NY

I ordered from Asos several times and was happy most of the times with their service and delivery. Once they sent me a tshirt without the embelishment and refunded the money with no problems. This time, I ordered a few dresses and took the special 30$ off if you spend 150. I was happy about the deal. My mother tried the dresses and two did not fit. I sent it back since you can't exchange in US and was going to buy replacements ,but was only refunded a portion of the amount since the 30 off no longer applied.tried reaching CSR three days in a row via email request, then ended up talking to a chat rep that could not do anything for me and they DONT have a phone number???? Thats super weird for such a big co. Feels to me they just dont want the aggravation. Anyone, received call back from manager and she compromised by offering 15% disc. I took it, but she FORGOT to mention that it is just for full price items. The sizes for dresses i wanted where on sale, what do i do with this code??? ABSOLUTELY NOTHING! Trully dissapointed....

11 years ago

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Laura Alexander La Vergne, TN

Ordered three times from the USA. Sizing is accurate on the site but I returned one dress a couple weeks ago... No word yet on whether its been processed. I would much rather have exchanged the dress or got a store credit, dont understand why they do not offer that option. Ive found the site has a large selection of clothing,and its reasonably priced,but overall quality is not the best. Two sundresses I ordered were forever 21 quality. (Though cheap). Wish they had more promo codes or a customer reward program like kohls. I saw other reviews mentioned shipping issues,but so far so good for me on that front. Ive found its worth it to spend a few bucks more and upgrade from standard shipping, because then you get an actual ups tracking number. As opposed to standard shipping where there is no status available for about five days and the tracking system doesn't update often. Plus even the express ship rate of 12$ to the US is totally reasonable, comparable to priority mail - a priority medium flat rate box is $12. (they use ups global express saver, takes two days.) I mail packages to the UK all the time and it would cost me way more than that. The clothes are trendy but sell out of my size quick ,I'm a size 6.I think their best feature is a really great large selection and easy to use mobile search filtering tool.

11 years ago

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Jenny Brooklyn, NY

I've shopped here once, and though many sizes were unavailable, I managed to find things I liked and then purchased them. My package came timely and my products were decent, for the most part. However, trusty websites always allow customers to leave reviews, and you can't do that on asos. For the dark blue jeggings, the color rubbed off EVERY single time I wore them, and after a few months, the elastic wasn't as tight, so my pants slipped frequently.

10 years ago

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Katherine Smith Salt Lake City, UT

I like a lot of their items, but I also feel like I don't completely know if I'm ordering something good or not. Like it the right fit or look like the pic. There is also just sooo much. if feels overwhelming, but I don't​ generally really like their things.

8 years ago

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Jenna LeStarge

Asos has a HUGE selection. I love being able to buy several unique dresses (shipped for free!) and trying them on at home. What doesn't work, gets sent back, again for free. They are a little pricey for the quality, and sizing can be a little erratic, but I always look there because of their selection.

9 years ago

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Bryndie Managua, MN

Got my prom dress from here and had some issues. The dress was beautiful, but it took me three times of ordering it to get the one I wanted. They didnt have my dress in stock two times I ordered it, and instead of taking it off the website or saying it was out of stock they sent me a different dress that looked nothing like what I ordered. That happened to me twice and it was quite frustrating

6 years ago

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Garrett Mingus Provo, UT

I have ordered clothes form asos a few different times and I have to say that the quality is rather hit or miss. You can always get a great price, but thats because the quality is not the best for the cheaper items. They do have thousands of items per category which is nice for different options. Overall I like it, but just know that the quality of cheaper items are not the best.

7 years ago

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abby becht Pleasant Grove, UT

I thought that I was going to get a good dress and it came very cute so I was excited but because it was all made of cotton it shrunk. Very fast. It also took a long time for shipping.

7 years ago

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Allison Campbell Mount Olive, MS

This dress is stunning. I couldn't believe it for the price point. The only question is the size small for me. Will try big size in next purchase!

6 years ago

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Rylie Crandall Draper, UT

The website is a hit or miss; sometimes the pictures are not accurate for the products. I do appreciate how quickly the items ship.

7 years ago

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Naevi Staheli

They have a wide variety of products and a pretty long time frame for returning things!

9 years ago

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Amelia Gibson South Jordan, UT

I like thisclothing websites fashion ideas, but they are more expensive.

8 years ago