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3.7

Overall Score

Author: Kalicia Bateman

LAST UPDATED: April 11th, 2022

ASOS is an online fashion company based in the UK. The online retailer has customers throughout the world but has large followings primarily in the US, UK, Russia, and many other European countries. Its website has 21.3 million customers per month, as well as 7.1 million customers from over 160 countries. In addition to the 850 brands that it carries on the ASOS marketplace, it has carried around 50,000 branded and ASOS.com branded products.

ASOS clothing is made in nearly every size and fit, including ASOS tall, ASOS curve, and maternity sizing. However, both women's clothing and men's clothing from the ASOS marketplace carries the most selection for a slimmer fit.

Keep reading our ASOS review to learn more about the pros and cons of ordering clothes from ASOS or skip to the ASOS reviews.

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The Good

  • Multiple Promotions on Site
  • ASOS Membership
  • Fashion Finder
  • Cost-Effective Shipping Policies
  • ASOS App
  • Style Match

Multiple Promotions on Site

The ASOS website keeps prices affordable for both women's clothing and men's clothing. If you are looking to save money on sticker-price clothing items, there are always ASOS offers to discount full prices. Whether you are wanting to shop for dresses, jeans, shoes, leggings, or other ASOS clothing, you can usually find a promo code. Students also get a special discount code for 10 percent off every purchase until they graduate.

ASOS Membership

Consumers who love the ASOS brand can sign up for an ASOS membership. The ASOS Premier membership costs $29 for a three-month membership. This lets users get free standard UPS shipping, pre-sales notices, as well as its catalog, of which ten copies are issued per year.

Fashion Finder

A helpful feature is the Fashion Finder, which tracks clothing industry trends for you. This allows its customer base to stay on top of trends throughout the world as well as keeping them apprised of new releases. It is a simple and easy way for customers to go online and design their own outfits. Some bestsellers include ASOS shoes, jeans, dresses, wire-free bra selection, suits, and maternity wear.

Cost-Effective Shipping Policies

Being an international clothing retailer, ASOS uses a large network of shipping couriers along with fulfillment centers to deliver orders as quickly and cost effectively as possible. If you choose US Standard Shipping, it is free of charge to you as the buyer if the total costs are over $40. Otherwise, shipping costs $4. Items are typically delivered within 6 business days if you are located within the continental United States. There is a small caveat to this policy if your order is over $200, where a small customs clearance charge may apply. If you need your order faster, you can choose express delivery for an extra cost. Even these costs for faster delivery are competitive with other retailers in the industry.

Customers outside of the United States cannot exchange an item but they can get a refund on a product if they return it in its original condition.

The ASOS App

ASOS' app allows online shoppers to purchase clothing from their mobile devices. The app is available on Android and Apple devices. You can keep a list of all your saved items on your mobile device and receive notifications of upcoming sales.

Style Match

You can use ASOS's Style Match feature through the mobile app. Snap a picture or upload a screenshot of an admired look to the ASOS app. The search engine will find similar products on the ASOS website.

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The Bad

  • Billing, Collection, and Delivery Issues

Billing, Collection, and Delivery Issues 

Many of our ASOS clothing reviews indicate confusion and complications while trying to communicate and resolve problems. These problems had a wide range, including advertising/sales issues, billing/collection issues, delivery issues, and problems with the product and customer support. Many online shoppers have had problems with ASOS implementing their shipping, handling, and refund time frames. As these issues have occurred, it is fair to question the company's transparency with these and other policies listed online when shopping for clothes on the site. It can also be difficult to contact ASOS as customer service is only available via the internet.

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The Bottom Line

ASOS policies are competitive with other top clothing stores, however, the company's customer service effectiveness seems to be in question. ASOS has an extremely large selection of quality clothing that is very well-priced due in large part to helpful promotions, but if you are purchasing your items from ASOS, you should make sure that you know you like them and are not planning on returning them. Unfortunately, the many promotions, fast shipping speed, and fashionable clothing options do not quite compensate for the weaknesses present in the reviews.

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Star Rating

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2.1

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477 Reviews

Review Breakdown

5 grade

17%

4 grade

9%

3 grade

3%

2 grade

2%

1 grade

69%

Sentiment Criteria

Value

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Quality

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Service

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Trustworthiness

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bree New York, NY

their customer service is horrible. i have had numerous issues with ASOS and their customer service. the first issue occurred when i purchased a SET and upon delivery, when i opened the package only one part of the set was there. i contacted customer support and when i told them of the problem they advised to me that it is actually not a set and that i would have to purchase the other part if i wanted the set. after i sent them a screenshot of the description from their own website that clearly stated the product as a SET they still refused to fix the problem and blamed it on a mistype from their product team. the second issue i had occurred when i placed an order that was lost by the carrier. the tracking notified me that the package was set to be delivered to me 2 days before my delivery date that ASOS advised. however, the carrier lost the package. when i contacted ASOS they told me that i still had to wait until it was THEIR delivery date before they would do anything about the issue. the customer service rep who was chatting with was completely rude and told me that i still needed to wait, even after i told her that the package was lost by the carrier so the point of having to wait seemed worthless. you would think that when a customers' package is lost they would just reship the item and cancel the lost the one but no. they are very dismissive and very unhelpful.

7 years ago

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Steph Monps Montreal, QC

The items were delivered 13 days after I received a delivery confirmation notice. Moreover, I had to pay an extra $119.03 to get my package! These "surprise" duty and delivery fees were not disclosed when making the initial purchase. Very very frustrating.

5 years ago

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Julija Jermolajeva

Very disappointed lately with their service. Was Asos customer for many years. Received items without tags and was told by customer service it's normal that many their items has no tags which is not true. Never before I received any items without tags.

7 years ago

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Juliet

ASOS was amazing, really my favorite shop, but the last couple orders that have come through have not been delivered, have come late, and/or been missing items. I don't think I'll be shopping from there ever again and it's unfortunate that they are unable to get their affairs in order.

7 years ago

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mike Los Angeles, CA

the worst customer service . Nice clothes but the worst customer service and i am wondering there is no anyone in charge to see how many bad reviews they have for the customer service

8 years ago

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Cecilia Wheatland, WY

Refund takes too long, even when I was premium member my order arrived one day later to what was expected and if you have an issue with your order, you have no way to contact them by phone and the chat is always busy, terrible customer service.

8 years ago Edited September 14, 2021

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Dani Provo, UT

Their clothes are pretty low quality for how much you pay for them. You can get the same quality of clothes from H&M or Target for a lower price

7 years ago

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latania Hollywood, FL

Haven't received my package or tracking info. Dissapointed

10 years ago