GapKids
Author: Kalicia Bateman
One of today's most popular brands of kids' clothing got its start due to non-fitting jeans. In 1969, Doris and Don Fisher opened the first GAP store. Don couldn't find a pair of jeans that fit correctly, and the rest is history. The pair never expected to grow into a large retail chain, but guided by compassion and a strong desire to win, the Fishers grew their company thoughtfully, with customers responding in kind.
Gap, Inc. is one of today's leading international specialty retailers, boasting six brands — Gap, Old Navy, Banana Republic, Athleta, Piperlime, and INTERMIX. Gap Kids and Gap Outlets round out the clothing empire. The company owns nearly 3,700 stores and has more than 150,000 employees on their payroll.
The Good
- Easy Search Function
- Available Internationally
- Pricing and Returns
- Communication
Easy Search Function
Gap has a solid reputation for energetic and lively children's wear. It has an easy to search website which helps to save time and energy when you are shopping. Specifically for children’s clothing, you can search a number of different categories, including toddler, baby, boys, and girls. Within these categories, you can find tops, pants, winter wear, shoes, accessories, pajamas, school uniforms, and much more.
Available Internationally
More than 90 countries can access Gap's website which makes the company a global enterprise.
Pricing and Returns
Price tags on Gap Kids’ items are in the moderate range. Shipping is free on all orders over $50, and all returns are free.
Communication
Gap is very active on social media. The company can be found on Twitter, Facebook, Instagram, Tumblr, and Pinterest. Customers can also join a mailing list to be alerted about sales and deals.
The Bad
- Quality of Clothing
- Website Navigation
Quality of Clothing
Some customers have complained that GAP’s clothing fades or wears out after being worn even just a few times. This is especially problematic in children’s clothing which is often subject to more wear and tear than adult clothing.
Website Navigation
Other customers have pointed out that GAP’s website is difficult to navigate and takes a while to load. This is likely due to the large amount of content and pages included in GAP’s website, which on one hand contributes to an easy search experience, but on the other hand can lead to slower loading times.
The Bottom Line
GAP is a solid company, designing high-quality, top-notch styles at a mid-range price. The website isn't as simple as others, but is just another reason the Gap brand stands out in today's society. From the outlet stores to the child-specific Gap Kids store, to the online market, GAP can be found in nearly 90 countries, and provides outstanding customer service.
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