The American Red Cross delivers its program with a 90 percent volunteer force, which decreases the organization's administrative expenses. However, there has been some criticism that past executives have had excessive salaries. The organization spends 4.3 percent of its revenue on administrative expenses.

Fundraising Expenses

In 2015, the American Red Cross spent 6.6 percent of the organization's income on fundraising efforts.

Program Percentage

The American Red Cross uses an average of 94.9 percent of its annual revenue to fund its programs. A program delivery percentage over 80 percent is considered to be a good indicator of financial responsibility.

Accessible Financial Information

Finding financial information on the American Red Cross website can be challenging. Documents are published on two separate pages, neither of which are linked to or labeled in the site menu. However, the American Red Cross has published financial data from 2006 to 2016, which is a more than what most other charitable organizations have published.

Donor Communication

The American Red Cross has robust social media accounts which the organization uses to communicate with donors. The American Red Cross can be found on Facebook, Twitter, YouTube, Flickr, and Instagram. Donors and interested individuals can submit their email addresses for updates via email or bookmark the agency's blog for access to the latest news.

Awards

The American Red Cross was recognized by Federal Emergency Management Agency (FEMA) in 2013 for its organizational emergency preparedness efforts. The organization has also received several other awards: Chapter Awards

The Greater St. Louis Chapter was recognized for its partnership with the St. Louis City Office of the Disabled for its involvement in the "All Ready" campaign to help motivate persons with disabilities to prepare for emergencies
The Mile High Region (Denver) Chapter was recognized for its partnership with local firefighters, fire departments and the Denver Public School Office of Risk Management to educate students in the Denver Public Schools about the importance of fire preparedness and safety planning with their families
The Bay Area (California) Chapter was recognized for its "Youth for Chinese Elderly" program, which educated more than 16,000 monolingual Chinese immigrants about emergency preparedness, citizen CPR, and basic first aid skills

Individual Award

Karlynn Workman, in conjunction with the Oregon Chapter and Portland-area Red Cross Club, was recognized for her "Preparedness Pals Resilience" project, which educated local elementary school students about family preparedness

Partnership Award

American Red Cross and HOPE Worldwide were recognized for creating the "Protecting Our Neighbors" program, a nationwide program for fire preparedness and prevention at the neighborhood level

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The Bad

Total income
Negative press

Total Income

Since 2011, the American Red Cross has reported declining revenues:

2015: $2,726,672,619
2014: $2,974,133,836
2013: $3,296,297,562
2012: $3,031,937,215
2011: $3,342,758,035

Negative Press

Being the primary face of help in a disaster has its inherent challenges. Since the American Red Cross is chartered with Congress to be a significant source of relief and the organization has been trusted for over a century, the American public expects the organization to be prepared and ready at a moment's notice. When it is not, there is significant backlash. Because of this, the American Red Cross has experienced several scandals and controversies through its long history, including the following: Post-9/11 Controversy The American Red Cross leapt to action after the terrorist attacks on September 11, 2001. Then-president of the American Red Cross, Dr. Bernadine Healy, personally appeared in different venues, including telethons, encouraging Americans to support the victims of the attacks with generous monetary, food, and blood donations. Americans gave $547 million to the American Red Cross by October 2011 and the fund, now called the Liberty Fund, was to be distributed to victims of 9/11. However, only 30 percent of these funds reached those who were most in need. Dr. Healy determined that the funds should be used to prepare for further attacks. Survivors reported significant bureaucratic delays in receiving their assistance. The final failure by the American Red Cross post-9/11 was reported in February 2002 by the New Yorker Magazine, stating that representatives from the American Red Cross were visiting upscale apartments and distributing checks for up to three months of rent to families who were "displaced, traumatized, or merely inconvenienced" by the attacks, regardless of whether they were really in need or not. The press began coverage of these missteps and the American public was outraged. Dr. Healy resigned (with a severance of over $1 million) because of the debacle. 2006: Hurricane Katrina After Hurricane Katrina hit the Gulf Coast, the American Red Cross again began working to bring relief. As a result of its efforts, several controversies came to light, the most severe being when 49 people working at a call center in California for the American Red Cross faced criminal charges for their involvement in schemes to help friends and family members fraudulently collect monetary assistance from the American Red Cross. The organization admitted that necessary safeguards and proper procedures were not in place to prevent this from happening, stating that in an emergency, it has little time to gather appropriate resources. 2012: Hurricane Isaac and Superstorm Sandy Attempting to avoid the problems of past emergencies, the American Red Cross went through massive internal changes, including those involving personnel. When Hurricane Isaac was en route to landfall, the organization sent massive relief efforts to the initially-expected site of landfall, Tampa Bay, which was coincidently and nearly concurrently, holding the Republican National Convention. When the storm changed its course, the American Red Cross remained in Tampa Bay, rather than moving to Miami. Internal critics stated that this was a political ploy and a public relations display, rather than one which was designed to complete the mission of aiding those in need. Reports from Superstorm Sandy were similar. The agency was suffering a public image problem, so near-empty trucks were sent to drive around affected areas to have a presence, but aid was not offered. Full trucks were used as backdrops to press releases, rather than for distributing aid. One of those affected by the storm said that he did not see the American Red Cross until weeks after the storm had passed, but religious groups (in particular Amish and Mormon volunteers) were helping within hours.

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The Bottom Line

The American Red Cross works to prepare for and respond to disasters by helping those in need. The American Red Cross' program percentage is favorable and the organization has been the recipient of multiple awards. However, the American Red Cross' revenue has been steadily declining over the past several years and the charity has been the center of a number of scandals and controversies.

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Kaylee Gay Columbia, MO

The American National Red Cross genuinely cares for its volunteers. I have just recently joined the Red Cross as a Volunteer and they set you up with everything. They will make sure you are trained and set you up with the things you need to succeed. They not only care for their volunteers but do great work. The Red Cross not only does blood drives but disaster relief. My college has one of the biggest Blood Drives in the nation and the volunteers are always so kind and passionate. I love that so many people can come from all over and help with one goal which is to help others. My Red Cross Club raises money every year for families who have lost their homes to fires. I love that the Red Cross supports people in some of their lowest times.

4 years ago

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Chad Edgar Wentzville, MO

If there's anybody that would allow me to take blood out of my arm it would beat the Red Cross they do such a wonderful job to get blood for everybody around the world so I am very happy to go partake and do my part and donating blood every chance I can they're very easy when they draw they're always so conversated to keep you calm very very commonplace

4 years ago

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Toni Montuori

They do good work for people in need! Enuf said. I am a 83 pint doner so I know a lil something about the Red Cross and how they function. I have never had an unfriendly time while donating. The sites are set up and run well, they are clean, they keep your information private AND they give to cookies, snacks, water and juice when you are thru. These snacks and beverages are all provided by donations and credit goes to them also. Again they do good work for people in need.

5 years ago

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Rachel C North Ridgeville, OH

Today the we had the Red Cross come to our work so we could donate. I am typically a little nervous around needles, however I gained the courage and it helped knowing I was saving lives. The crew we had was outstanding. I can't say enough great things about Jo H and Kelli H. They both made me feel comfortable from the get go and did everything they could to make the experience fun! I would give blood anytime with either one of them. We have requested to have this same crew come back. Thanks ladies! Your both rock!

7 years ago

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Rhona Leffler Olney, MD

American National Red Cross is a reputable charity that provides items to people in need. They are always looking for things like blankets and clothing, so you know its going to a good cause. I arrange to have them pickup items at my house online, so making charitable contributions is quick and easy.

5 years ago

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Michelle Rios Ogden, UT

I love what the American National Red Cross stands for and all that they do to help others. I love that they are committed to being there during natural disasters to provide food, shelter, clothing and other services to people to get them through the worst times of their lives.

6 years ago

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Eddie Rios Ogden, UT

Only great things to say about the American National Red Cross. I have donated several times and the process is always a an efficient one. They make helping easy to do. I appreciate that they always have well trained staff to do the paperwork and donation process. I can't think of a more committed service than the Red Cross.

6 years ago

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Makayla Holland Gaithersburg, MD

The cross is so much good I try to donate once a year but sometimes it’s hard to make the time I wish there were more mobile donations available. They are always there for anyone that needs support.

5 years ago

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Audrey Mitchell Managua, MN

The Red Cross is a great charity to donate to and know that they are trustworthy with the money that is donated. They have locations all over the world, and are kept in great conditions.

6 years ago

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Patricia Broadus Long Beach, MS

We had a blood drive at my school and the staff was amazing and worked with my fear of needles! It was my first time donating blood and they made it a very enjoyable experience! I definitely would donate with them again!

6 years ago

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Mackenzie Gilbert, AZ

They are so sweet there! I had to take my lifeguarding and water safety instructor courses through them and they were incredibly thorough and helped me so much! Their free programs allow me to help others.

7 years ago

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Emily Norton Tucson, AZ

I’ve participated in many Red Cross drives and they’ve always ran smoothly and efficiently. They take good care of you when you donate blood, explaining and answering any questions, during the actual donation process, and after to make sure you’re ok.

6 years ago

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Destini Ferguson

I received training for CPR from the American National Red Cross. They were very informative, and everything was easy to understand. The certification is also widely accepted. I feel confident in my abilities to help in an emergency if needed.

6 years ago

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AK Riverton, UT

I've taken a few classes from the American Red Cross (certifications) and have also donated blood. Additionally, I've found their website to be very helpful resource. It's great to see the good they are doing around the world.

6 years ago

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Yolanda Briganti Riverton, UT

I gave blood in Sandy Utah. The worker was happy and nice and jovial. He joked around and gave me the rest of the snacks because it was the end of the day.

6 years ago

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Natalia Correa MDTribe Tallahassee, FL

The American Red Cross is one of the most trustworthy charities. They have amazing partnerships and an awesome cause. They need all the support they can get!

6 years ago

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Katie Valdosta, GA

American National Red Cross is an upstanding organization. I am thankful for their service to those who serve and their families. Their mission saves lives and has personally helped several people within my life.

6 years ago

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Amanda Warrendale, PA

I've donated to the American National Red Cross many times and I trust that they use their resources appropriately and really try and make a difference! They are also easily assessable and there are many donation drop offs.

6 years ago

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Michelle W Coraopolis, PA

I use the Red Cross's information a lot for work when it comes to fires and how often they happen in the US. It's an extremely reliable source, and I know the stats I'm pulling are legit. Plus, they do AMAZING work.

6 years ago

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Brittany Wilkinson Herriman, UT

I appreciate the Red Cross and all they do for our community. I have always enjoyed my experience in donating blood. The customer service is always good and makes the experience enjoyable. I appreciate all they do.

6 years ago

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Katlyn Hockman Houston, TX

Living in Louisiana, the red cross has helped me many times after hurricanes and floods in order to make me feel safer and better after these events.

6 years ago

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Jamie Neider Kaysville, UT

I've donated blood several times at both their brick and mortar location as well as their mobile bus. They are always kind and appreciative of me.

6 years ago

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Tori smith Mesa, AZ

American Red Cross always is so willing to help collect unwanted toys from us and they are so happy to have help from volunteers.

6 years ago

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Amanda Montebello, CA

I’ve donated blood with American Red Cross. It was a great experience and they made the process completely comfortable.

6 years ago

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Matthew Hall Moselle, MS

Absolutely amazing, saving lives everyday. Emergency in the family was helped immediately by the American National Red Cross!

6 years ago

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Thomas Hullinger Pleasant Grove, UT

They are a wonderful charity that provides services that are very needed. From what I have seen they are angels here on earth.

8 years ago

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Bret Norton Thatcher, AZ

Great organization that truly serves by saving lives. I have organized and hosted blood drives in my area. Truly professional organization. Very organized and friendly staff.

6 years ago

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terryjamison Jackson, MS

I like the American Red Cross because it actually goes to help people.instead of someone making a profit for owner !! Staff is always on top of things

6 years ago

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Anita pea Dallas, TX

American national red cross are the most helpful people in the world and they are always there to help.

6 years ago

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Cade Boudreaux , FL

American red cross is amazing. I love what they do for the community and are very amazing people doing an amazing job.

6 years ago

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Taylee Warner Riverton, UT

I love this charity and everything they are doing for the world. Such good people with good intentions.

6 years ago

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Tom Pleasant Grove, UT

Red Cross provides an invaluable service to our community every day. They are heroes in the world today that we need.

8 years ago

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Roman Christiansen Pleasant Grove, UT

American National Red Cross is truly an amazing charity where anybody can receive help! The people who work there are so kind!

6 years ago

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Angelina Hamilton Gulfport, MS

Whenever I volunteer with this organization, they are always doing the most work to help anyone they can and they save lives.

6 years ago

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Tiffany I Gaithersburg, MD

Red Cross does so much good. I try to donate once a year but sometimes it’s hard to make the time. Wish there were more mobile donations available.

6 years ago

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Nyla Hollywood, FL

I recently took a CPR class with this organization. I am thankful that they offer classes that will benefit me as I continue in the healthcare field.

6 years ago

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Jacob American Fork, UT

American Red Cross is fantastic! I always have a great experience whether donating blood or helping with aid to areas nearby.

6 years ago

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Sara Smith Riverton, UT

I always am willing to donate blood when I can. I have even been given movie tickets for doing so and that was a great surprise.

6 years ago

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Max Haynie Pleasant Grove, UT

They are a perfectly good company with a perfectly good cause. If you donate you know exactly where your money is going.

6 years ago

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Jon Robinson Riverton, UT

I have donated blood through the American Red Cross and really appreciate the services they provide to help during crisis and natural disasters.

6 years ago

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Eric Smith Riverton, UT

We have donated blood and in return have been given movie tickets. What a great organization that rewards those who donate as well as those in need.

6 years ago

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Tony Riverton, UT

Participated in a blood drive and can say the Red Cross really has it together. My neighbor also works for them and raves about them as an employer.

6 years ago

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Gman ,

Giving blood is an awesome thing to do and the red Cross makes it easy to donate. Very good company

6 years ago

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Randal hyde Springfield, MO

Donating blood to the Red Cross is easy to do and you feel good about the work that you can do.

7 years ago

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Jesse Rice Gulfport, MS

As an O negative blood type donor it has been a wonderful experience to be able to help American National Red Cross

6 years ago

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Diego Flores New York, NY

I respect what this company does and what it stands for. Not many companies go as far as Red Cross does.

6 years ago

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Allie Powell Long Beach, MS

They were very gentle and kind. I have always wanted to give blood and I am glad they could do that for me.

6 years ago

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Ethan Mitchell Cantonment, FL

Very good charity I’ve donated blood with them three times now they are very professional it’s very relaxing

6 years ago

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Carter Merrill Pleasant Grove, UT

This organization is an extremely helpful and kind organization. They are helping so many people in so many ways.

6 years ago

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Sara Lageman Lageman

I try and donate blood whenever I have a chance. It is great how one donation from me can help so many people.

6 years ago