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Gabb Wireless

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5.5

Overall Score

Author: Kalicia Bateman

LAST UPDATED: March 10th, 2022

Steven Dalby, the founder of Gabb Wireless, struggled to find a phone plan for his teenage son that didn’t include access to social media, internet, and other apps. He also discovered that most major phone retailers only sold high-tech, full featured devices that cost in the hundreds of dollars. That’s when he decided to create a phone that was safe for kids. 

Gabb phones are made to look like a regular smartphone but have no internet browser, and no social media. Gabb plans include coverage on a nationwide 4G LTE network. Under the Gabb plan, users receive unlimited talk and text service on a flexible monthly plan to fit the needs of your child.

Simply put, the company mission is three-fold:

  • Protect children
  • Connect families
  • Encourage life outside the screen

Gabb Wireless has two plans: the Gabb Plan, for just $19.99 per month (comes with unlimited talk and text) and the Gabb Plus Plan for $24.99 per month. The Gabb Plus Plan includes everything offered by the Gabb Plan with the additional feature of MMS (group and image texts).

The company sells its Gabb Z2 Phone for just $99. The phone looks like a regular smartphone and was developed to be completely safe for kids — no internet browser, app store, or social media access. The price of the phone is very attractive for parents who are looking to avoid costly replacements if their kids' phone takes a trip through the washing machine, is dropped in a lake, or simply lost. 

 

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The Good

  • Trade-In Program and Birthday Bonus
  • National Coverage Minus Alaska
  • Safety Features to Protect Kids
  • Affordable Phone and Plan
  • Customer Reviews

Trade-In Program and Birthday Bonus

Gabb Wireless offers parents a few ways to save on its phones and plans. Its birthday bonus program gives you a free month of service with a few easy steps. Give a Gabb phone to your child and take a birthday photo with them holding the new phone. Post on your Instagram with certain tags and hashtags and email Gabb customer service with a screenshot and link to your post. Easy! And you get a free month of service. 

If you purchased an earlier version of the phone, Gabb Wireless offers a trade-in program, which is a nice feature. Depending on the condition of your Z1 phone, you will receive a $20 or $30 credit towards your Z2 phone. 

National Coverage Minus Alaska

Kids, like everyone, need a phone with reliable service. Gabb phones are built on the back of the nation’s most reliable network and offer great cell phone service coverage. Coverage is offered throughout the United States and customers can enter their zip code on the Gabb Wireless website to view whether their area is covered. 

Hawaii is included in Gabb Wireless’ cell service coverage; however, the company does not currently offer any coverage in Alaska.

Safety Features to Protect Kids

The cell phone market for kids is growing, and there are many options now for parents and guardians to choose from. Gabb Wireless’ phone offers several safety features to keep kids safe — no internet browsing, no social media, and limited apps to encourage life off the screen.

One of the things that Gabb Wireless says it is preventing with its phone’s limited features is cyberbullying. One in three kids is a victim of cyberbullying and social media is one of the main platforms where it occurs. While cyberbullying is a complicated issue, Gabb Wireless can help with its lack of social media access on its phone. It also keeps kids safe by not offering internet browsing. 

Affordable Phone and Plan

Gabb Wireless’ phone is $99 and can only be used on its service plan for $19.99 a month. The plan includes unlimited talk and text. Other competing phones must be used on a major cell provider’s network which would definitely cost more. The phone is best suited for older kids who want to have a smartphone.

There are phones with limited features on the market; however, many do not have the features or appearance of a smartphone. Many look or function like walkie-talkies with a GPS tracker. This can work great for a younger child, but a child who wants to fit in with their peers will likely want a smartphone device.

The Gabb Z2 Bundle also comes with a 30-day money back guarantee, an 8MP built-in camera, bluetooth connectivity, and 14 essential apps that include the following:

  • Music
  • Phone
  • Messaging
  • Contacts
  • Camera
  • Video
  • Gallery
  • Calendar
  • Calculator
  • Clock
  • Voice Recorder
  • FM Radio
  • File Manager
  • Settings

Customer Reviews

Gabb's mobile phones may look like a smart phone, but it is actually a dumb phone (which is a good thing).

Reviews left on BestCompany.com consist of parents thanking Gabb Wireless for creating a mobile device that allows them to easily communicate with their children but doesn't include all the headaches or safety concerns that come with modern smartphones.  

In fact, most Gabb customers were extremely satisfied with the included apps and features installed on the phone, stating that it was just enough to entertain their child but not cause them to ignore the world around them. Other customers were happy with the phone and its long battery life (due to the fact that kids can't drain the battery on internet browsing or social media).

There were also a number of reviews that mentioned the company's customer service. In particular, many customers felt that Gabb Wireless responded to their questions in a timely manner and often went above and beyond to help. 

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The Bad

  • Cheaper Options Like Relay 
  • GPS Capability Now
  • Does Not Offer Certain Parental Controls

Cheaper Options Available

If you are looking for an even more basic and affordable phone that lets you keep in touch with your child and track their location using GPS, there are lower-priced options with great reviews. While $99 is a great price, parents can find options for half that cost with even lower tech features. Think walkie-talkies on steroids with a large range.

GPS Capability Limitations

For many parents, being able to track their child’s location is one of the biggest safety benefits of giving their child a phone. The Z1 phone from Gabb Wireless does not have this capability. The new Z2 phone will have GPS capability starting in November 2020. Its GPS tracking capability will be limited. Other competitor phones allow kids to use GPS to check the weather or to navigate using a maps app. The Z2 does not have a maps app that could help your child find directions if needed.

Does Not Offer Certain Parental Controls

Gabb Wireless phones only offer one mode which gives full access to all 14 apps. You can’t turn off calls or texts during school for example. Or change the phone to only receive calls from emergency contact on the device during certain times of day or night. The only mode is full access. While the phone has a much more limited selection of apps and internet browsing capabilities than others, there is still the inconvenience of not being able to limit phone calls or texting during certain times of the day or at night. 

Competing phones often offer more parental control modes like a “school mode” or “family time mode” which gives parents the ability to change every app, or contact to match the rhythm of the child’s day-to-day life. Night mode can be especially nice because it essentially turns your child’s phone into a brick at night, preventing lost sleep.

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The Bottom Line

Gabb Wireless gives parents and children the option of an affordable and safe smartphone and cell service. It is designed to teach kids healthy screen habits and give them independence while allowing parents peace of mind. 

Cell phones can have a lot of benefits for children and families but they can come with issues as well, such as screen addiction. Many parents want their child to have independence and would like to be able to communicate with them while they are away from home but may not like the idea of giving their child full internet, app store, and social media access. Gabb Wireless helps alleviate these worries with its phone that does not have internet browsing or social media capability. However, Gabb offers unlimited talk and text. It also offers kids a limited selection of apps to allow them to learn healthy screen habits while having fun. 

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Star Rating

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4.7

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117 Reviews

Review Breakdown

5 grade

85%

4 grade

6%

3 grade

3%

2 grade

2%

1 grade

4%

Sentiment Criteria

Value

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Quality

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Service

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Trustworthiness

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Heavensenthorse Clermont, FL

This product is marketed as a kids phone, with no internet access. However, we found that for a work phone, i.e. no access to internet, it is fantastic!! It has the features needed to do a job without the distraction of looking online for things. Also, it is a great phone for those not wanting to be tempted to be on social media, etc. It keeps a person humble, honest, andtrustworth. I think the only negative I have, and it's not much of one, is that it doesn't have a map software. But most vehicles have that today anyway, so that is why I didn't mark down my stars. We have had great customer service with this phone. We even bought one for our 16yo's first phone. It's been peaceful knowing he cannot surf the web whenever. It's a least a deterant!

5 years ago

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Beth Los Angeles, CA

I like what the company has to offer. It’s been something I have searched for for my younger teens. A phone that looks like a smart phone without the freedom of the internet and apps. It also has a camera and the capability to down load music onto it as well as hold an extra SIM card for storage. I also like the fact that you can allow SMS/picture sending/receiving and group texts or not based on the plan you have. I think the plans are very affordable and the phone very reasonably priced as well. I have had to use customer service twice since getting our phones and both times I got a reply before 24 hours. I used their email and both times they were able to help me and fix my problems with clear and easy to follow instructions.

5 years ago

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Teacher Mom Modesto, CA

This is an AWESOME product (phone and cell plan) for young teens! I have a 13 year old boy who has enough screen distraction in his life. Gabb allows us to have a connection through phone, text, and GPS for safety, without all of the headaches that come with modern smartphones. It also gives my son a phone with the same look and feel of a modern smartphone--and this is more important than you'd think during the middle school years when they just want to blend in with the crowd. The company itself is FANTASTIC--they do exactly what they say they are going to do. Customer service is fast and easy. I've lost track of the number of people I have recommended Gabb to!

5 years ago

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Angela Linville, CFCE Leavenworth, KS

We purchased the Z1 at Christmas time last year (2019) for our 13-year-old, and it served it's purpose well. The only features we really wanted that it didn't offer were GPS tracking, group texting, and image texting (selfishly for my own use). When the Z2 was announced, with the GPS tracking, and the option for the Plus plan with both image and group texting, it was a logical upgrade for this Christmas. We were going to pass the Z1 down to my 10-year-old, as he already had the Verizon Gizmo watch for tracking and basic texting. However, he had outgrown the watchband, and we decided to trade in the Z1 for a second Z2 with the basic plan, and cancel the Gizmo. Both boys were excited to receive their phones, and they do exactly what we wanted them to do. The customer service reps at Gabb have helped us receive promo discounts, transfer lines, upgrade plans, transfer SIM cards, and merge accounts. They are pleasant, helpful, and follow-up with more details or corrections when the situation calls for it. We have kept our Verizon accounts for the parent devices for now (as 15+ year customers), but are happy to have this option for the teen/tween, and have even contemplated switching the parent lines as well. We recommend this option to others and are grateful for a simple, effective, and safe way for our kids to stay in touch.

5 years ago

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jedimvma Tysons Corner, VA

i purchased a phone for my 5 year olds to share. it was (is) going to arrive later than expected and i was worried because they're about to visit their dad out of state and i wanted them to have the phone for the visit. i first contacted because the billing is set on a certain day, which happened to be before we go the phone (but after we were supposed to get it) and i didn't want to be billed before my kids were even able to use the phone. the agent who helped me basically said they could disconnect the phone so i'm not billed, and credit me the bill amount that i'd already paid so that once i get the phone i can reconnect and use that credit on my account then. i contacted again 11 days after i was originally supposed to get the phone and that agent explained that there were 2 more days until the time when they would send a replacement, but because of my situation he went above and beyond and asked for approval to send one out 2 days early to make sure we have the phone on time. i have yet to get the phone but i'm already so happy because the customer service agents have been so very helpful, kind, and understanding. i'm so pleased with the help i've received and can't wait for my kids to get their first phone!

5 years ago

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Jason Muhlberger Flower Mound, TX

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5 years ago

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Ellen Blust Middleton, WI

Gabb Wireless offers all that it advertises - a smart, inexpensive way for teens to be in touch with their parents and friends without the addictive quality of internet connection, and without making them feel too different from their peers. I searched for a long time for something like this, and was so glad to find Gabb. Now that my son has his own Gabb phone, I can also say that it works great in all its apps and its network. The phone lasts for days without running out of battery, my son enjoys having it, and the assurance that he can get in touch with us without being tempted to spend all his time staring at a screen... is priceless!

7 years ago

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Mary-Garner Merz Augusta, GA

My daughter's phone was acting up and I decided to try Live Chat to see if we could get the issues resolved. Rowan K was the support team member who was assigned to our chat and I couldn't be more thankful that he was. He very patiently helped us figure out how to clear the cache as well as figure out why some calls weren't going through. When we say our prayers tonight, we will include Rowan. Thanks, Gabb!

5 years ago

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Holly Ledbetter Lehi, UT

We absolutely love the watches. They are perfect for my kids (ages 8, 8, and 6) who ride their bikes to school and activities so we can make sure they made it to their destination and keep in contact with them when needed. My youngest daughter's watch recently stopped working and the customer service has been incredible, especially Jody S. Thank you Gabb!

5 years ago

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Tyler Galovich Kamas, UT

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5 years ago

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Michel Snyder Medford, NJ

I cannot tell you how excited and relieved I am to have found Gabb wireless. We want to live intentional lives and it has been difficult finding phones and phone carriers that align with this. Thank you Gabb wireless for what you're doing. The customer service that they offer is outstanding! I thank you as a mom and just as a person. You guys are the best

5 years ago

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Katrina Kadlec Rhinelander, WI

We LOVE this company. Thank you for offering a phone without apps and internet access. Please, please keep it this way!! It is the only safe option for our teens and we have five children. I am hoping your company stays around for a long time and true to your mission... Our oldest daughter has one of your phones and I am going to order another for our second daughter this month. We really appreciate having a safe device to offer them.

5 years ago

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Dee Smith ,

My kids has been begging for a phone but my husband and I decided we wouldn't get him a phone until he was 16 yrs old. However, because of the safety and GPS capabilities the Gabb phone has we got our son a phone for Christmas. He was thrilled and we have peace of mind. My interaction with everyone at customer support has been amazing! Such a great product and incredible company. Thank you!

5 years ago

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Brynlee Dalton Riverton, UT

Gabb Wireless is SO amazing! It is very good for kids or tweens. With all the bad things going on in the world, I am so happy to know that kids are safe on their Gabb Wireless phones! I would definitely recommend Gabb Wireless to a friend.

4 years ago

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Peace Keeper Greeneville, TN

KALI H. Needs a promotion or a raise, I'm just gonna say it. You need to look at how well she dealt with "Eric B" and how a couple minute issue turned into 3 days over email cause I had no secondary phone. I find it humorous how everything happen but she didn't get irritated at all. Just got the job done. 👏👏👏

4 years ago

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Ali Anderson Salt Lake City, UT

I love having this phone option for my kids! The phones are great, and the one tiny problem we had with my son’s phone disconnecting from the network was easily and quickly fixed through a painless chat with Support. I can’t recommend Gabb enough! I talk about it to all my friends!

5 years ago

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Veronica Saint Paul, MN

This is a great phone! It offers peace of mind for parents wanting to allow their kids to be kids and to be safe with technology. Delivery was fast. Service has been great! Bonus we weren't expecting: my son loves the photo editor on the phone. It allows him to get very artistic with his photos. I highly recommend this purchase!

5 years ago

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Cori & Paul RE Mesa, AZ

The online chat customer service is exceptional. My customer service chat was with a real person who responded promptly and accurately to my questions and comments. She was knowledgeable about Gabb's products and services, was affable in tone, and able to assist me with all of my questions, concerns, and new order.

5 years ago

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Brianna Riel Katy, TX

Great company! They're always super helpful and quick to respond. Gabb Wireless has a great product that helps me stay connected with my child and still keep our family's values regarding social media. This phone is my first recommendation to all my friends with tweens. Thanks for a great family friendly product!

5 years ago

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Scott Wagner UT

My daughter is thrilled to have a phone finally, and we, her parents, are glad to know she isn't being exposed to the toxic internet at a young age. I contacted customer support via chat and received help on a service plan upgrade immediately. Great service!

5 years ago

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Rtsugg Manchester, TN

The customer support is amazing. They were extremely patient with me and helped me get all our family phones up and going. Being able to just have a good phone that is just a good phone without all the 'stuff' is a great benefit.

5 years ago

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Ariel Johnson Las Vegas, NV

World class customer service. Simple set up, reliable product, and built-in auto pay make Gabb Wireless easier and better than the rest. If you're looking for safe, secure, and reliable cell phone service for your family and/or your kiddos, this product is for you.

5 years ago

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Nancy South Jordan, UT

So happy that a company finally answered the call that millions of parents have been asking for. A phone that just texts and calls!!! Thank you for saving this momma's sanity and relationship with my children. No children addicted to their phones here, or being indoctrinated by social media!

5 years ago

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Patty Heier Tampa, FL

We bought the phone for our teenager. The fact that it restricts our teenager from accessing the internet and social media yet still lets us keep in touch with him is the whole point of the product, and we are very satisfied with it!

5 years ago

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Amy Kuiper Jenison, MI

Happy customer!!! Team goes out of their way to help :) always have and will continue to recommend to family and friends!! Luv the new bluetooth and mp3 features for listening to music via wireless headphones, AND the GPS locating feature, these will be a great addition to an awesome phone

5 years ago

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dcheier Spanish Fork, UT

We got a Gabb phone for our teenage son and it has been great! We love being able to contact him at all times with a phone but also not have to get him a phone with an internet connection. It is a safe phone for him and a great solution for our phone needs!

5 years ago

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take7 Sandy, UT

Tried it out on kick start and it was everything a parent wants in a phone for a child handling their own phone for the first time. It has all the limits you want without all the fuss of trying to keep up with it. Their service has great connection and no problems in the local area where the kid needs it most. Customer service was great in navigating the really simple phone and their service and the price is perfect!

6 years ago

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Brynlee Dalton South Jordan, UT

I love Gabb Wireless so much! It is such a great relief knowing that kids are safe on their Gabb phones. I also love that there are many colors of cases that you can buy. I would definitely recommend it to a friend.

4 years ago

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casey smith Moorhead, MN

We love Gabb! Always wonderful customer service, quick, efficient and very informative. Our tween loves the phone, it does what is needed and she isn't on it all day with apps. Truly the perfect first phone company!

5 years ago

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BSheahan Noble, OK

Always great customer service! I love that I have the ability to keep in contact with my son without him having access to the internet or being able to download apps and games.

5 years ago

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Abby Kyle McCune Castle Rock, CO

Jody S. was very informative and helped me know how to fix my son's phone and watch. She also was super willing to reorder me a screen protector. She was super fast and effective.

5 years ago

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John Greco Ponte Vedra, FL

I had an issue with pairing my phone to my son’s phone for GPS tracking. Nathan B did an amazing job. He is an extremely professional and courteous employee. He should be commended for his hard work.

5 years ago

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Jenni Drennen Huntersville, NC

Amazing customer service for my complicated plan change, phone trade-in, and new line on our family plan. Nate Black explained everything so well and thoroughly, as well as answering all of my questions along the way!

5 years ago

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Tim Kansas City, MO

Excellent customer service - very happy with all of it, from the phone to the service. Upgraded to new phone and it worked perfectly...upgraded the service and in a short time over chat it was done. Absolutely recommend it!

5 years ago

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harrisfam Boise, ID

Great customer service. We really like the concept that Gabb provides - everything is just easier. Phones are reasonably priced and the monthly fee is very reasonable as well. Would highly recommend!

5 years ago

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Lily Rivas Windermere, FL

Great company! Excellent customer service! Quality of the phone amazing ! Wish I would’ve buy the newer version with cámara and gps but I will in the near future. Keep up the great ideas and service!

5 years ago

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Oh Simple Salt Lake City, UT

We are on our 3rd Gabb for our kids. My kids are happier with out all of the apps. I am happier without all of the worry. Currently, my 17 and 13 year olds are using them. So much peace of mind.

5 years ago

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Jamie Kirschner Mount Juliet, TN

We love our Gabb Phone. I wanted to buy a phone for my son that was safe and effective to help teach him how to be responsible online. This has been a great experience so far!

5 years ago

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Kristina Chavies Medical Lake, WA

LOVE this company! They have amazing service and amazing customer service! We love the phone for our daughter. We will be getting one for each kid as they get older and need it!!!

5 years ago

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Steve Arlington, VA

I have been with Gabb for a month or two now. If you are looking for a good phone without internet and social media this is a great option. Also costumer service has been very helpful and friendly.

5 years ago

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Bryson Gregory Lehi, UT

At one point our phone stopped working and they were very quick to help us find a solution. Other than that our son has loved his phone and things have worked out fantastic.

5 years ago

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Meredith Yamnitz Littleton, CO

I just did the online chat and it was so helpful! All of my questions were answered. My daughter is learning how to be responsible in a digital world with the Gabb Phone,

5 years ago

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Andrew Peterson Minneapolis, MN

This is a great alternative to the Light Phone. Was looking for a phone to unplug with, and my Gabb phone is easier to text with. Would highly recommend!

5 years ago

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Stefanie Steck West Valley City, UT

Bill was able to answer my question and then help order a new watch for my son and 2 more to my account. Very quick, super painless...all in all awesome

5 years ago

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Joshua Squire Ogden, UT

Good product and great customer service in getting everything set up. I've only been a customer for about a month but so far I've been nothing but pleased.

5 years ago

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Rachel Wilding Coeur d'Alene, ID

Excellent customer Service I appreciate this option for safe guarding our childrens usage with cell phones. So happy about the style and functionality of the Z2 phone!

5 years ago

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Dodd ,

Patient people who work with you to fix any problems. A down side is they are slow to get to you because they need to hire more people. Love our Gabb Phones!

5 years ago

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S W Denver, CO

They had great customer service when I had a issue with the shipping company not them they stepped up to solve the problem when it wasn’t their problem.

5 years ago

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Damond Petersen ,

I had a concern and it was quickly resolved with their great customer service. I have loved having a phone through Gabb. It’s everything I want for my kids.

5 years ago

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April Stephens Owosso, MI

Customer Review Video

5 years ago