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4.7

Overall Score

Author: Kaitlyn Short

LAST UPDATED: March 24th, 2022

CarGurus is an automotive marketplace for car shoppers use to find and compare new or used cars using proprietary technology and innovative data within its search algorithms, whether it's for a car guru with a plan to purchase a dream car or someone looking for great deals on a mediocre used car for college. With more than three million used car listings and over 450,000 listings for new cars, CarGurus provides a wide variety of options for car shoppers.

The automotive research and shopping website was launched in 2006 by Langley Steinert, former co-founder of TripAdvisor, the world's largest online travel site. Today, Car Gurus claims to get more average daily traffic than major competitors AutoTrader™, Cars.com™, KBB.com™ and Edmunds.com™.

The board of directors still includes the founder, Langley Steinert, along with Steve Conine, co-founder and co-chairman of Wayfair. The company recently became a stock option on the Nasdaq under the symbol CARG. 

CarGurus.com prides itself on providing unbiased price transparency data to help consumers make smarter and more empowered purchase decisions when shopping for vehicles online. 

For every listing, CarGurus shows vehicle data including the time on market, price history, a full local-market price analysis, pertinent information regarding pre-owned vehicles, customer reviews, and car dealers' expert reviews. Also, millions of new, used, and certified pre-owned cars are analyzed by the search engine on the website to rank the best cars available on price savings. If you are looking to find local deals, it'll match you with the best car prices in your area.

Over 15 million visitors per month shop for vehicles online at CarGurus.com.

Read on for pros and cons, plus CarGurus reviews from users.

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The Good

  • Compare Prices and Features
  • Search Filters
  • Question and Answer Board
  • Sell Your Car on CarGurus
  • Vehicle Pricing Tools
  • Mobile Apps

Compare Prices and Features

CarGurus.com uses mathematical search algorithms to analyze and compare car prices and features on cars for sale. It claims to provide the utmost transparency during the buying and selling process by providing the data and information consumers need to make smart, empowered car purchasing decisions.

To use the auto finder, potential buyers simply type in a zip code and the desired car make and model, and CarGurus shows which vehicle listings to go for and which to avoid for the best local deals.

Whether you are looking for pre-owned vehicles, all-wheel drive, fuel economy, motor trend reviews, or other specs, CarGurus can find the perfect vehicle to fit your needs. 

Search Filters

CarGurus' technology search allows users to search by:

  • Price
  • Mileage
  • Body style
  • Dealer or seller radius to a particular zip code
  • Transmission type
  • Trim
  • Days on the market
  • Recent listings
  • Drivetrain type
  • Color
  • Fuel type
  • Engine type
  • Vehicle history
  • Additional options (such as self-driving car, backup camera, utility package, etc.)
  • Sold by a car dealership or individual
  • Photos
  • Fuel economy
  • Price drops.

You can also add similar cars to your search or type in very specific text to help narrow your options. 

Question and Answer Board

CarGurus' most unique feature is its question and answer board. This is an online community forum where car buyers can post questions on any auto-related topic. You have to sign in to the website to set up a profile to post a question, but the board is free and open to all visitors.

This is a helpful tool, beyond the search engine features, to help individuals find the latest updates on all things auto-related. The categories include:

  • Shopping and Pricing
  • Maintenance and Repair
  • Car Customization
  • General

This forum provides a prime opportunity to ask questions you would not otherwise be able to ask on the Contact Page of the website because you can receive help beyond car shopping customer service, which you can't always plan on to respond immediately. Users themselves can be resources for one another beyond consumer reviews and share practical, real-world advice without any marketing bias. 

Plus, CarGurus staff, who are presumably car guru experts themselves, reply to questions on the forum as well. This feature seems more efficient for both customer and company because chances are your question is not uncommon and being answered publicly can help others as well. It also allows you to keep track of question topics that interest you by "favoriting" them.

Sell Your Car on CarGurus

Something else that resonates with CarGurus users is that the website allows you to sell your car through its site at no cost. Similar to Craigslist, you can post an ad on the platform to be seen by others. This makes the pool to shop from much larger than some other companies with specific seller requirements. 

nother difference is that to upload your ad you have to complete a form with the following specifications:

  • Transmission Type
  • Exterior Color
  • Interior Color
  • Car Description
  • Car Photo

This method can definitely be a safer way to sell your car because you know exactly what specs to include instead of just guessing. And posting with a popular site like CarGurus.com gives you some semblance of legitimacy. 

Vehicle Pricing Tools

The Cargurus IMV or Instant Market Value is a tool for pricing your car. It is a combination of a recommendation tool and a comparison tool. You can go to the "Sell My Car" page and specify the car, zip, mileage, transmission and options to see suggestions for the most competitive pricing and to determine the value of your car.

To help you determine if a seller is selling the car at a fair price, CarGurus also offers a trade-in value tool that analyzes over 4 million used car listings per day to deliver an accurate estimate of your cars Trade-in and private-sale value. In most cases, CarGurus innovative data analysis is superior to using your own metrics. 

Mobile Apps

One final note: This is one of the few websites in its industry that makes its app easy to find and download for iPhone and other Apple products as well as Android. The CarGurus.com app has received solid performance ratings.

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The Bad

  • Anyone Can Post a Listing

 Anyone Can Post a Listing

Being able to post your car for free on CarGurus.com is definitely advantageous for the seller; however, buyers should be aware that it may not be as advantageous for them. According to the website, if someone has a car he or she wants to sell, he or she can just post it on the CarGurus site and from there it will be included in the millions of used car listings it provides. All the seller has to do is have the car's color, transmission type and Vehicle Identification Number (VIN) and photo. Vehicle history information helps, but could in some cases be fabricated. 

There doesn't seem to be a system in place to ensure that sellers are legitimate. This may be cause for concern if considering a test drive. When searching the used car listings, individuals should consider whether the car is being sold by an individual seller or a dealership or whether it is certified pre-owned or not. 

Car dealerships are likely the safer bet, as they have a vetting process of their own and many car dealerships have already established an affiliate relationship with CarGurus. Through the "Find a Dealer" page, shoppers can find car dealers in their area with the best reputation.

 

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The Bottom Line

CarGurus has millions of new and certified pre-owned cars to choose from, both from dealerships and individual sellers, and is competitive in the automotive marketplace industry. The company boasts many helpful technology search tools and extensive vehicle data, and users can find some great deals.

What really makes the site worthwhile is the community forum, where you can ask questions on anything car-related or find answers on already posted topics. Finally, CarGurus offers more structure and specifications than a platform like Craigslist. 

However, buyers should be aware that there is no vetting process for direct sellers. Some recent CarGurus reviews warn of fraudulent activities from car dealership sellers as well.

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3.0

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352 Reviews

Review Breakdown

5 grade

38%

4 grade

11%

3 grade

4%

2 grade

5%

1 grade

43%

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Jen Blacksburg, VA

It was very helpful in finding a selection of cars in my budget. However, many of the listed prices were 20+% lower than what the dealer was actually charging when I contacted them. I got better info by finding potential dealers here and then visiting their site directly. Also, DO NOT sign up for email alerts or follow a car/model. You will never stop getting emails. I had to block them.

8 years ago

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Mikeyy Vonore, TN

I have done different searches for cars and always specify I am looking for an automatic transmission. I get results back with manual transmission cars. Also there are many listing that are "sponsored". How am I supposed to find the best deal when anyone can "buy" there way intro my search

7 years ago

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Six Ellicott City, MD

Leckner Nissan used cars have hidden fees not mentioned in the price. Advertised price on CarGurus is a bait and switch. CarGurus should investigate this practice. An additional $3000 in fees should not be considered customery

8 years ago

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Leona Cummings Jamaica, NY

Went tired to look at an advertised car after working all night. The dealer was located on Jamaica and 179 st. One man came out like he was doing us a favor. He was very unprofessional and showed us the car we saw on CarGuru for $16,500 but the price tag there was $20,500. It was an Acura TL 2013.

8 years ago

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Amy McCarlie Orem, UT

I am a Subscriber with CarGurus with my business, I like that they provide Carfax / Auto Check info but to this day I have never been able to sort out salvage / branded title vehicle which makes it hard to search what I'm looking for with without opening every listing. very time consuming.

5 years ago

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Camilla ,

It was actually a disappointment since the whole process took much more time than expected.But I appreciate the effort and they do have a lot of potential

6 years ago

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Rommie Bishop III Rexburg, ID

Car Gurus was ok. You have to use the search engines collectively to lock on the best deal you want. They did a good job at helping me narrow my search though.

6 years ago

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Peter brown

How can car gurus show one price and yet the dealership quote another .anyone else with same experience.

8 years ago

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Bryndie Managua, MN

Not as good as some of the other car finders out there, in my opinion. Just not as much information as other companies you could go to have.

6 years ago

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James Johnson

passive, looking for jeep for granddaughter, relatively good selection, prices seemed to be high

6 years ago

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fred Clermont, FL

prices shown are deceiving, numerous additional charges are in the details

6 years ago

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Kona Man

Great for buying. Terrible for selling. No reply to questions and Vince.

6 years ago

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Amelia Gibson South Jordan, UT

This company makes finding the right car easier/efficient

8 years ago