FlexOffers
Is This Your Business?1.0
1.0
Author: Jenna Vasquez
FlexOffers is a web based interface for matching advertisers with publishers. It is an extremely user based system, where both the advertisers and the publishers have control over who they will be partnering with. FlexOffers most resembles a marketplace where merchants post details about the campaigns they are looking to run, and then publishers essentially shop for the campaigns that their viewers would be most likely to click on.
Top Ranked Companies
The Good
- Several Services
- No Additional Fees
Several Services
FlexOffers offers almost every service available to both publishers and merchants in the online advertising sector. It brings together interested parties and provides the interface to begin doing business. FlexOffers takes care of payments, as well as offers real-time data so results can be tracked. Most of the benefits of FlexOffers comes on the publishers' side. They have a substantial amount of control over how their website will look, where the advertising will be located, and who and what will be advertised. The biggest benefit to the merchants is that they only pay when ads are clicked on or sales are made. It is commission based, so there is no startup fee for either party.
No Additional Fees
FlexOffers guarantees no additional fees for its services. After a one-time $500 deposit, you will not encounter monthly minimums, yearly fees, or renewal fees. You are only responsible to pay out 5 percent for performance, and extra $0.25 for network fee.
The Bad
- Lack of Personal Involvement
Lack of Personal Involvement
The largest downside to FlexOffers is the lack of personal involvement. It does not offer account management or support teams; it just provides the tools, and then it is a largely a do-it-yourself kind of site.
The Bottom Line
FlexOffers does almost everything needed in online advertising. It's a difficult site to recommend because while it does everything, it doesn't do anything well. The system requires extensive time and involvement from both parties, and the software and website are extremely difficult to navigate. FlexOffers has, by far, the greatest levels of control if you are a publisher who is critical of site content, or a merchant who is picky about where your products appear. With this in mind, it could still be a good choice for some. If you're looking for a simple way to get ads on your site and start earning money, you would be best served by looking elsewhere.
