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Wix.com

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6.3

Overall Score

Author: Jenna Vasquez

LAST UPDATED: March 6th, 2022

A world-class website building platform, Wix has all the tools needed to build an online presence for both professional and personal use.

Wix was founded in 2006 and has steadily grown every year since. The company now serves over 110 million customers worldwide and has an average of 45,000 new sign-ups every day. Wix’s business model helps customers to quickly and easily get a website functioning and published so they can reach their customers.

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The Good

  • User-Friendly Interface
  • Competitive Pricing on Premium Plans
  • e-Commerce Tools
  • App Market
  • Customer Support

User-Friendly Interface

With its simple and easy-to-understand platform, Wix makes it easy to create a free website, no matter the user’s experience with website building. Wix users can get started with Wix ADI or Wix Editor and make a website in just a few short hours.

  • Wix Artificial Design Intelligence (ADI)
    For busy entrepreneurs who want a website up as quickly as possible, Wix ADI is a solid choice. All users need to do is answer a few short questions about themselves, their business, their design preferences, and Wix ADI will build a personalized website that is ready to go live.  

  • Wix Editor
    Users can start with a blank slate or choose from one of the 500 designer-made templates. Boasting the world’s most innovative drag and drop website builder, Wix makes it easy to add videos, backgrounds, animation, pictures and more — without having to worry about learning code.

  • Wix Code
    Adding to all the capabilities of Wix Editor, Wix Code lets users build custom web applications, set up database collections, add custom forms, and more. Wix Code makes it easy to collect and analyze data that will help grow and build a business.

Competitive Pricing on Premium Plans

While users can create a website for free, upgrading to a Premium Plan has certain benefits. Users will be able to connect their own domain (replace the free Wix URL with a custom domain purchased from Wix or a previously owned one), remove Wix ads from their site, enjoy fast and reliable web hosting, increase storage, and more. Each premium plan offers numerous features and benefits. The higher the plan, the more features. Here are some of the features you can expect with each plan:

Combo: $11 per month

  • 2GB Bandwidth
  • 3GB Storage
  • Free Domain for 1 Year

Unlimited: $14 per month

  • Unlimited Bandwidth
  • 10GB Storage
  • Site Booster App
  • Form Builder App

Pro: $19 per month

  • Unlimited Bandwidth
  • 20GB Storage
  • Professional Logo
  • $300 Ad Vouchers
  • Events Calendar

VIP: $29 per month

  • Unlimited Bandwidth
  • 20GB Storage
  • Social Media Logo Files
  • Priority Response
  • VIP Support

Business Basic: $20 per month

  • Accept Online Payments
  • 100% Commission Free
  • Unlimited Bandwidth
  • 20GB Storage
  • Google Analytics
  • 5 Video Hours

Business Unlimited: $25 per month

  • Accept Online Payments
  • 100% Commission Free
  • Unlimited Bandwidth
  • 35GB Storage
  • 10 Video Hours

Business VIP: $35 per month

  • Accept Online Payments
  • 100% Commission Free
  • Unlimited Bandwidth
  • 50GB Storage
  • Priority Response
  • VIP Support


The prices shown are for yearly subscriptions and are paid in full at the time of purchase. Prices don’t include the value-added tax (VAT), which is determined by the customer’s billing country.

If users sign up for a premium plan and are unhappy with it, they have 14-days to cancel their subscription and receive a full refund.

e-Commerce Tools

Wix has plenty of e-Commerce capabilities for users to utilize. Business owners can easily manage and keep track of orders and inventory, offer multiple payment solutions, create, manage, and share promotional coupons, as well as set customized tax and shipping rules. Users should be aware that they will need to purchase a Business and e-Commerce plan in order to receive any payments.

App Market

In addition to the main features offered by the Wix website builder, the company also has an App Market customers can visit and choose features they would like to add to their site. The apps range from comment boxes, polls, and live chats to subscriptions for newsletters, SEO tools, and social media managers. Once a customer has found an app they are interested in, adding to their site is relatively simple. Users simply need to click the add button and most of the work is done for them. This service allows customers to customize their website and make it as interactive as they want it to be.

Customer Support

Customers with questions have the following options to get in touch with the Wix Support Team:

  • Wix Online Help Center
    The help center is packed with frequently asked questions, how-tos, and detailed walkthroughs. Wix encourages users to keep their queries as short and focused as possible to get the best results.
  • Wix Call Center
    The call center is open Monday-Thursday, 5:00am-5:00pm (PST) and Wix offers phone support in English, Spanish, and Portuguese.
  • Wix Social Media
    Wix is fairly active on its social media channels and encourages users to ask for advice, post questions, or just enjoy the tips and updates.


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The Bad

  • Free Version Requisite
  • Cannot Switch Templates After Publishing

Free Version Requisite

Wix is free, as long as users are okay with having, wix.com, in their URL. For most people, this isn’t a problem, but users wanting to use Wix for professional use might want to use a personalized domain name. Wix does have the option for users to choose their own domain name, but that requires a Combo, Unlimited, e-Commerce or VIP Plan.

Cannot Switch Templates After Publishing

Once a user selects a template and publishes their site, it is not possible to go back and apply a different template. Also, users can’t combine two different Wix templates in one site. Because users can only work with one template at a time, they should select a template they are happy with.

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The Bottom Line

Wix users might have a few hang-ups with the website builder such as not being able to change the template after it’s been published and needing a premium plan in order to receive payments, but these aren’t deal breakers. And while the e-Commerce capabilities aren’t as extensive as others in the industry, it still has plenty of tools for a budding company.

Wix’s premium plans are competitively priced ranging from $11-$35 per month. Wix users can even upgrade their plan and if they decide it’s just not for them, they have 14 days to cancel and receive a full refund.

We recommend Wix for those looking to build a small business or personal website — it is a great tool for increasing an online presence and building a brand. There are plenty of SEO and marketing tools for business owners, while college students and bloggers can easily create portfolios and CVs. 

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Star Rating

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4.5

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139 Reviews

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57%

4 grade

37%

3 grade

6%

2 grade

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1 grade

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Erin Farnsworth Orem, UT

I've used Wix for about 3 years for our nonprofit organization and it has done everything we need. We pay for a premium version. I have been bothered by a few things that seem overly difficult to do. But haven't switched because their customer services has been excellent. They stay on the phone to help you with issues and are very helpful. It does have a basic mode where you can choose from their designs, but as soon as you enter advanced editor - you CANNOT go back! From there on out you will be doing a lot of design yourself, a lot of dragging and dropping, and working with some annoying, non-user friendly details. BUT it works. Instead of paying someone to create your website and instead of having someone design it for you, it is generally easy to create and run your own website. If you have a lot of action buttons on your website or a lot of interaction from users (ours sign up for events twice a year and the rest is mostly reading) I would suggest having a professional create your website to makes sure your users can have a smooth interactive experience.

5 years ago

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Brady Hanson Orem, UT

Wix is only good if you have no idea how to create a website and it is your only option. If you have any knowledge of website building I would highly recommend using a different software, like Wordpress. Other platforms allow for much more customization and easier editing. Wix is drag and drop and cancelling your plan is a pain. I would never go back to them.

8 years ago

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Amber David Tallahassee, FL

Wix.com has been there for me when i was younger. But, they are a bit complicated for me when I am trying set up a website for my future small business. I try to edit the fonts, and input financial stuff. But, it is tedious.

4 years ago

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Christian Parry Logan, UT

I’ve used Wix for a few projects and it always feels kinda glitchy. It works great if you’re alone, but trying to collaborate with someone else makes everything feel laggy and weird.

5 years ago

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Chase H Provo, UT

Great option for somebody looking to get a website without having to code. My experience has been that it is hard to make the site look like they do in the commercial, but still a good option.

8 years ago

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Tess L Provo, UT

Made my teacher website using this. My website ended up looking good but it took me a second to figure it out.

7 years ago

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Louis Osuna Mesa, AZ

I like Wix and it is kind of easy to use, but it has its complications. Some features are hard to find.

7 years ago

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Gaby Alexander Tallahassee, FL

Wix has been pretty good to make a website. To get more features, you have to pay but it's alright.

5 years ago

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Taylor Larson Nakhon Sawan, 60

I didn't love the look or format of the Wix.com website templates.

5 years ago