CVS
4.4
5.2
Overall Score
Author: Kaitlyn Short
CVS opened its first store in 1963. It now has stores across the country and has over 1 billion in revenue sales. CVS has changed to CVS Health, offers a minute clinic for walk-in convenience, and was the first pharmacy to offer a loyalty program. It has a variety of health products as well as access to its pharmacy on its online store.
The Good
- Great Variety of Products
- Multiple Loyalty Programs
- Free shipping on orders of $35
Great Variety of Products
CVS is a large corporation with a variety of products. Its site has a manageable 10 categories of products. They are: vitamins, baby & child, beauty, diet & nutrition, health & medicine, home health care, household & grocery, personal care, sexual health, skin care. When you select a product the sites provides you with an overview of that product, and gives details of what the consumer will be buying. It also has tabs to view the ingredients, directions, and warnings. There is a place to read reviews that other customers have written about the product as well.
Multiple Loyalty Programs
CVS offers two different loyalty programs for its customers. It offers "extra savings" and "extra bucks". The extra savings gives its members personalized coupons when you shop and weekly deals and coupons in emails. The extra bucks give you 2% back in rewards on your everyday purchases. You can also earn bucks by filling prescriptions with them. The program requires you to sign up and have a CVS account, but it is free and simple to do.
Free Shipping on Orders of $35
CVS offers a free shipping rate to its customers when they spend $35 or more on any purchase. CVS also accept returns for up to 30 days after the purchase. If the product was a CVS brand product, it would offer a 100% guarantee. CVS will also accept returns on opened or unopened items if the customer is not fully satisfied.
The Bad
- Website
- Extra Bucks Loyalty Program
Website
The CVS website is not user friendly. It was difficult to find products, and can lead you on a wild goose chase. It is also difficult to find information regarding ingredients, possible side effects, and warnings regarding the medicine.
Extra Bucks Loyalty Program
Thr "extra bucks" loyalty program does not seem like it is very loyal to the customer. Its bucks program offers 2% back in rewards on everyday purchases. Once the reward is given quarterly, the consumer has only 45 days to use them before they expire. No bucks can roll over and must be used in one shopping trip.
The Bottom Line
We found the CVS site to be harder to navigate and shop on than others we have viewed. We also found that its free shipping rates and loyalty programs were not as competitive as others. It does have a large variety of products and has been in business for a long period of time. CVS would be a good site for someone looking for more than just vitamins.
