TailWind

Author: Jenna Vasquez

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The Good

• Complete Pinterest marketing toolkit
• Features
• Collaboration

TailWind was launched as way to help those who market using Pinterest and blogging platforms save time and improve strategies. It is the most complete Pinterest marketing toolkit available and allows for a number of strategies to be implemented into the campaign. They are an official Pinterest Marketing Developer Partner as well. The TailWind Pinterest Tools will most likely benefit small businesses and bloggers. The platform offers a number of valuable tools and features that will grow both reach and engagement with a targeted audience or customer-base. These features include the following:

• Publishing: schedule pins on Pinterest and automate the calendar to maximize reach. Instantly create the optimal pin schedule based on audience engagement, virility, traffic, and other factors. Effortlessly schedule multiple pins at once with a Chrome Extension and bulk upload and then schedule repins directly from Pinterest. Shape the editorial calendar with simple drag-and-drop control. Subsequently track repins, likes, comments, traffic, and revenue on scheduled pins over time.
• Discover: Identify conversations about your brand across Pinterest and then curate content for fans based on what is currently trending. Monitor the brand, products, and campaigns comprehensively.
• Measure: with the Pinterest analytics and reporting feature, users can measure progress over time and improve ROI. Track growth in followers, boards, repins, like, and comments. From there, analyze post performance by category, board, keyword, and hashtag. Benchmark content virality and fan engagement levels to evaluate progress over time. Analyze revenue and traffic from Pinterest with easy Google Analytics integration.
• Optimize: with the Pinterest Content Strategy, get suggested content from the best of the visual web based on what you are pinning as you go. Filter recent pins by board, category, data, keywords, etc. to analyze what is driving engagement and growth. Quickly identify which boards are performing well and schedule pins on the ideal days and times based on an audience's optimal engagement.

Users can also manage multiple Pinterest accounts and collaborate with their entire marketing team to improve solutions across campaigns. With TailWind users can manage multiple accounts from a a single dashboard for all Pinterest marketing and community management needs. Then, invite collaborators to create and edit content together.

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The Bad

• No free tools
• Compatibility limitations

There are no free or basic features provided by TailWind. While they have three different pricing packages, there is no free option available. The three pricing packages are broken down in detail as follows:

• Plus: $9/month, smart pin scheduling, measure pin success, unlimited pin scheduling, basic profile and board metrics, and basic website insights (1 account included).
• Professional: $799.99/month, full profile and board reporting, optimize content strategy, brand monitoring suite, measure Pinterest ROI, and benchmark against competitors. (Multi-account Capability)
• Enterprise: Personalized quote and demo required, keyword and hashtag analysis, content discovery engine, contests and sweepstakes, and influencer campaigns.

There are some serious limitations when it comes to compatibility with social networks. Most social media tools are compatible with all of the main players as well as a few niche platforms. However, Tailwind is only compatible with Pinterest and various blogging sites. It was created simply to make Pinterest marketing more cost and time effective.

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The Bottom Line

TailWind is one of the best sources available for Pinterest management. Those who plan on conducting extensive campaigns through Pinterest will likely enjoy what TailWind has to offer. That being said, TailWind will not be much of a help beyond the Pinterest social platform. Those that use TailWind for their marketing purposes can expect the following from the platform:

1. Complete Pinterest marketing campaign management
2. Valuable data/reporting
3. Multiple account management
4. No free package available
5. Limited social media compatibility