Edgerank Checker

Author: Jenna Vasquez

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The Good

• Online dashboard
• Services
• Data and analytics

The Edgerank Checker is a product of the Socialbakers platform. These analytics measure, benchmark, and report data back to users for under a dollar a day. Their online dashboard can be accessed from any desktop computer and allows for management of multiple social media platforms. The Edgerank Checker by Socialbakers offers a number of services and features to improve social media management to marketers. While they specialize in pulling in data from social media channels, there are also additional features that are helpful. These benefits include the following:

• Fast access to data: cut through the noise and listen to keywords and hashtags on Facebook and Twitter that are most important to business.
• ROI: improve ROI and measure the effectiveness of Facebook and Instagram advertising spend.
• Who to Follow: strengthen social media community by identifying key influencers to engage with.
• Time Management: save time by measuring the metrics that matter to the business/brand across social channels in one place.
• Customer Insight: understand customers better by benchmarking against competitors, and up to 75 industries across 10 million social profiles.
• Value: demonstrate the value of social to your organization by generating and automating visual reports in PowerPoint, Excel, PDF< and PNG formats with no hiccups.
• Improve Performance: boost performance by enhancing content strategy through a full view of all the content of tracked pages by keyword or performance.

The data and analytics pulled by Edgerank is the most beneficial part of their platform. The analytics provide insights into competitors' paid strategy and the industry's leading competitive benchmarking. These exclusive insights improve social media strategy and report on performance with customers against the competition. The analytics to increase reach and engagement will be highlighted and published through improved content at the perfect time.

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The Bad

• Monitoring
• Transparency

Edgerank Checker is limited in terms of the monitoring services it offers to their clients. Monitoring is an essential part of social media management. Without it, it is difficult to determine social media representation and what is being said. Missing social media services include the following:

• No monitoring mentions
• No scheduled publishing
• No responding to customers

There is currently no pricing information listed for the Edgerank Checker services. What is known is that a company will need to contact Socialbakers directly for a personalized quote. This quote will determine how much it costs on a monthly or annual basis and what strategies are employed as part of the package.

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The Bottom Line

The Edgerank Checker provides an insight into how a brand engages with their customers and the return on investment in those social media efforts. That being said, there are some limitations to the tool as well. Those that use Edgerank checker by Socialbakers can expect the following from the service:

1. Improved ROI
2. Data in real time
3. Improved strategies and content
4. Limited monitoring functionality
5. No pricing information