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Google Shopping

Is This Your Business?
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Author: Kalicia Bateman

LAST UPDATED: May 22nd, 2021

Anyone who has ever spent more than a few minutes on the Internet know what Google is. The giant has been in business since 1998 and is synonymous with searching the Web. Google has also expanded considerably over the past decade, adding a number of tools, resources and business to its repertoire. One of these is Google Shopping, which, like its competitors, offer online buyers a look at products and comparisons of their prices. Google Shopping was started in 2002 and has undergone several rebrands and changes. The name became Google Search in 2012.

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The Good

  • Timely products
  • Tech-heavy
  • Buying education
  • Price listing
Google Shopping has the following elements that you will like as an online shopper or merchant:
  • Timely products. If it's summertime, Google Shopping will feature products that are unique to the season and popular in that particular time of year. If it's winter, the site will feature holiday items and those products used primarily in the winter. The same is true for other times of the year, where listed products are relevant and useful to the consumer based on the time of year it is.
  • Tech-heavy. Clearly, in this high-tech digital age, electronic products are extremely popular. Google Shopping specializes in these, and they are heavily featured on the site. Mobile devices and accessories, computers and related products are Google Shopping's specialties.
  • Buying education. Google Shopping provides a Google Commerce blog to give buyers and interested buyers the education they need to make wise online purchasing decisions. There is a natural tendency for some to be leery of buying from online sources, and Google Shopping will help clear up misconceptions, fears and questions.
  • Price listing. Prices shown include tax and shipping, so what you see in the product listings is what you will pay, so there's no need to worry about hidden fees or surprises.
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The Bad

  • Small selection pool
  • Customer service
Surprisingly, Google Shopping has some flaws and shortcomings that you should be aware of when deciding where to turn to for online shopping. Here are some things Google Shopping does not do well and needs to improve on:
  • Small selection pool. In what might be a shock to some, Google Shopping does not have a large selection to choose from. There are only three listed categories on the home page. Of course, there is a search bar, where you may put in any product you want and wait and see what comes up. But if you are looking to narrow your search, you won't have that availability.
  • Customer service. It's difficult to get a hold of customer service. In fact, no email address or phone number is provided on the site. You have to go through the main Google company site to find any help.
Some prices are estimates. When you buy something, you want to know exactly what you're paying. While the price listings do include tax and shipping (as noted above in "The Good" section), many of the figures are merely estimates.
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The Bottom Line

It shouldn't be hard to believe that a company of Google's stature would produce a high-quality product comparison and shopping site. Google Shopping is simple, to the point, and easy to use. There's nothing flashy about the site, but finding the products you're looking for is a breeze. Unless you like the ability to narrow searches through categories (which Google Shopping doesn't have), there's no reason you won't love Google Shopping.
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Star Rating

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4.4

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156 Reviews

Review Breakdown

5 grade

55%

4 grade

33%

3 grade

8%

2 grade

1%

1 grade

3%

Sentiment Criteria

Value

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Quality

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Service

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Rande H

It has been relatively helpful. I would like to see the search engine's interface expanded to include more refined searches which in turn would provide increased probabilities to find a specific product within the user's local area. Additionally, I would like to see a more secure ratings system for each retailer which products/services are being offered. This would instill a greater consumer confidence in the retailers provided.

7 years ago

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Kathy Hudson

I am very pleased & trust Google shopping. They give me a wide range of product selections. Sometimes, I have difficulty receiving the "exact company" I'm searching for, when I am trying to locate a company, opposed to a product. I would prefer that Google provide the exact company's website.

7 years ago

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Kylie Howes Provo, UT

Google has a lot of options for shopping, but it only really directs you to sellers, and doesn't oversee much beyond just being the search engine. Items are still shipped and overseen by the sellers themselves, so it's more like ebay than amazon. The nice thing is that items are usually coming from actual outlets and stores rather than individual people selling their items, so they're usually more reliable than ebay.

6 years ago

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Starski Cene Vienna, VA

Use google shopping to find the best prices! Pros: Can search multiple sites in one place Can sort by price to find the best deal If you don't care about quality (see review below) you can normally find the best deals on a product (textbooks, DVDs, books, etc.) Cons: Some of the sites they feature are less well known Some of the sites they feature sell bootleg or fakes of the real products (books are a perfect example), no way to distinguish between the two unless you are vigilant

7 years ago

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L. Fowler Pleasant Grove, UT

I like google shopping because it can usually pull up everything on the internet that is in a certain category. For example, I need a purple, long sleeved shirt. If I type that in the search engine it will pull up many purple, long sleeved shirts and where to to buy them. I like the way that it displays the least expensive price. It is unique and has been helpful when looking for specific items.

8 years ago

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Thomas Hullinger Pleasant Grove, UT

They have the ability to find items that I am looking for and get them to me quickly and at a very good price. I also believe that they are only going to get better over time.

8 years ago

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Pete Centerville, UT

I love using Google Shopping because it helps me find the product i'm looking for from multiple stores so i can find the best price/quality product out there. It's really easy to use as well.

8 years ago

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Elizabeth Klemm Tallahassee, FL

Google Shopping does a great job of showing you exactly what you need as well as the cheapest/best options for what you searched for. I have purchased items off of Google Shopping multiple times and I plan to continue to do so in the future.

6 years ago

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Michelle Rios Ogden, UT

I use Google Shopping a few times a month. I find that their platform is easy to use and that I have a variety to choose from. When I have to contact customer service, they are knowledgable and very helpful. Though I am a brick and mortar shopper, Google Shopping handles my online needs well.

6 years ago

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Nichole Hiatt Eagle Mountain, UT

I have used Google Shopping a few times when comparing prices on the same product; a few times I have purchased through Google Shopping because they've offered a discount if I went through their shopping site. It was easy and quick, and I saved money.

6 years ago

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ave Pleasant Grove, UT

I love shopping through Google. I can type in just about anything that I am looking for and up pops items with the description I typed in from various website on the web with prices and then a link to the website. It is great!

7 years ago

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BLF Pleasant Grove, UT

I love to shop through Google Shopping because they have access to everything that is on the web and it can break everything down into categories. For example if I want to find a blue shirt with ruffles I can type in that search and it will pull every shirt up that it finds with those credentials.

7 years ago

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Dee Farquharson Washington, DC

I've never purchased directly from searching on Google. But searching for items is easy and nicely organized. It would be nice to have more stores listed when on the shopping tab to get more accurate information on the items I'm looking for (sometimes the websites aren't listed correctly)

7 years ago

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Austin Stelmach Boulder, CO

Shopping on google is almost too easy. They have quite a wide selection at low prices. I also really like how easy it is to compare prices. Highly recommend!

6 years ago

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Emerald Scott West Jordan, UT

Using Google Shopping is great to quickly compare prices across tons of sites. I trust that I'm finding the best options when I check here before buying.

8 years ago

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SamO Brigham City, UT

Google runs very well and come up with prices and item in a matter of seconds.I like to use Google to look for stuff and prices. I don't think it's the best but I think it's a good tool.

6 years ago

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kaylee Tremonton, UT

Pretty good. They don’t always show you the best results, but you can usually find what you’re looking for. Sometimes they show more expensive things, and you can find it better somewhere else, but good for the most part

6 years ago

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Aaliyah Lobendahn Orem, UT

I’ve never bought anything off of it but to get idea and where I could find things made is nice to search it on google and finding everything I needed without having to spend hours looking

6 years ago

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Juliann Mecham Managua, MN

I think Google Shopping is a fantastic shopping search engine. I feel like there are a ton of options, and I wish they would narrow down the options with either quality or price or something.

6 years ago

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Justin McMurtrey South Jordan, UT

I think has the overall best search engine online. We use them for advertising for our company and seems to tech the people we need. They are crest and getting the results we need.

6 years ago

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Angela Sims Tallahassee, FL

Let’s you see where prices vary from different stores for the same product. But there is a limit to exactly which stores it’s from with some being ones I never even heard of.

6 years ago

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KC Riverton, UT

I use goggle shopping to peruse deals often. It's a great way to get a quick glance at how much an item might be at multiple retailers. Sometimes it will provide other suggestions as well. Usually pretty good!

6 years ago

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Katie Kearney Vienna, VA

I use google all the time when I am shopping, however, sometimes my searches come up with barely anything which can be disappointing but for the most part I can find the best deals through Google Shopping.

7 years ago

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Darbles32 Managua, MN

Googles shopping search engine is still the best out of other search engines. It gives me the highest rated thing I am looking for in an easy way

6 years ago

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zoe American Fork, UT

i really like to search for clothes on Google. there’s so many options of stores and a variety of clothes! when i use it it always shows what i searched for.

6 years ago

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Audrey Mitchell Managua, MN

Google shopping has been awesome when first looking into purchasing an item. It gives a good range to start looking into pricing and what is available.

6 years ago

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Luna Rockville, MD

Google shopping gave me links to all kinds of different shopping websites. It helps me to compare the prices. But at the same time, I am not sure if the websites are real.

6 years ago

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Todd Homitz Evans City, PA

I use google almost every day for their reviews on products. I know I can trust the reviews and be able to purchase something that others have enjoyed.

6 years ago

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Ted Johnson Pleasant Grove, UT

Google Shopping is easy to use and has access to so many products in so many areas. If you are looking for something, you will be able to find it with Google Shopping.

7 years ago

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Rylie Crandall Draper, UT

I like this shopping search engine because it pulls options from such a wide range of sellers, but sometimes there are too many options that it’s hard to narrow down.

7 years ago

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Kathleen Titus

I never have any problem with Google. Everything I order is available - nothing has to be back ordered.

7 years ago

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Claudine Houston, TX

You're looking for it, you're most likely to find it. You just got to be smart to decifer the truth to the lies.

7 years ago

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Josh Harold Dallas, TX

Google shopping is easy to use. I’ve found many products that I would have payed more for if I did the search for it myself.

6 years ago

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Kate Wilkins Idaho Falls, ID

It’s so easy to find results when I type in key words. It brings up products that I didn’t even realize I was interested in!!

6 years ago

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Bryndie Managua, MN

Lots of good shopping results. Very convenient way to find what you’re looking for at every single budget. Super simple.

6 years ago

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Jacob American Fork, UT

Google shopping makes any type of shopping so much easier! All online and with the best deals popping up instantly, you save time and money.

6 years ago

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Jason Draper, UT

I like using Google Shopping as a shopping search engine because I can really narrow down my searches but get tons of great results.

7 years ago

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Alyssa skinner Gilbert, AZ

I always use google when shopping online. The show many different products making it easy to find what I’m looking for and fast!

7 years ago

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Mark A Critser

its fast , dependable, safe, clean site, Im not sure if you can make better, it's better right now

7 years ago

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cathryn lancaster

Usually they are excellent, sometimes they look up the wrong thing even with a good descriptor.

7 years ago

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hmarashi Newark, NJ

Google always has the results I need, no matter how obscure the search. This is reflected in its shopping feature.

6 years ago

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Matthew Cota Albuquerque, NM

Always helpful , I find unique items sometimes can’t find at other sites I will use google to shop

6 years ago

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amy rex ,

I like to use the search engine to see what is available and then go straight to the store to make purchases.

6 years ago

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Sierra Nixon Fort Lauderdale, FL

This search engine is very helpful when I have things I need to buy. It does a good job of narrowing down the search.

6 years ago

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Janet

Good experience, ease of ordering and searching for products.

7 years ago

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Judy

It's easy to use, search based on several words and provides several options

7 years ago

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Kayle Wilds Eagle Mountain, UT

Love the daily differant pictures posted. Fast speeds and always pulls up the sights I need.

6 years ago

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Jesse Rice Long Beach, MS

Every now and then you can go on here and find stuff that you need but most of the time not really

6 years ago

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JRosa Lehi, UT

Google is nice because it has comprehensive searching and compares prices for you.

8 years ago

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Darius Williams Alexandria, VA

google pretty mush takes the headache of going site to site. very convenient!

7 years ago