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Enterprise

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6.1

Overall Score

Author: Kaitlyn Short

LAST UPDATED: April 20th, 2022

Enterprise Rent-A-Car was founded in 1957. It is a household name when it comes to rental cars. According to Forbes, they are one of the largest privately held companies in the world. According to Business Weekly magazine, Enterprise has been voted as one of the top places to start a career. A lot of young professionals get their start at one of the Enterprise locations throughout the country. By 2005, JD Power and Associates had recognized Enterprise seven times for its outstanding customer service, indicating that Enterprise really rolls out the red carpet for customers. Enterprise has a car sharing business that lets customers use a car for a short period of time during a day. This differs from its car rental services, as car sharing customers pay an hourly fee to use a car.

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The Good

  • High Availability
  • Average Industry Prices
  • On-Site Fuel Discount

Economy Price Range

Economy rentals with Enterprise prices range from medium to high depending on the rental location. The prices are competitive when compared with the average rental car company. Enterprise also offers cheap, very inexpensive one-time deals that can help customers save money.

Luxury Price Range

Enterprise's luxury rentals range from medium to high depending on the rental location. These prices are in the normal range for many rental car companies who offer luxury vehicles. Some major car rental companies are more expensive in price, making Enterprise luxury rentals more affordable than a good portion of their competitors.

States Available

Enterprise can be found in all 50 states. They have one of the highest number of locations in the industry, with more than 5,500 offices located within 15 miles of 90 percent of the U.S. population.

Airports Locations

With rental counters at most major airports throughout North America, Enterprise is available in most major airports in the U.S. and Canada. With so many locations, it makes it very convenient for customers to plan trips and use Enterprise's services. One unique service Enterprise offers that customers won't find everywhere else is their complimentary pickup/drop-off service for renters who want to leave their car at home, or don't have a way to get to the rental agency. This is especially convenient for customers who are renting at airports.

On-Site Fuel Discount

Enterprise offers customers an on-site fuel discount. Customers can choose to prepay for their fuel, which is calculated by the local price per gallon, minus Enterprise's discount. This is unique, because most rental companies do not offer on-site fuel discounts.

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The Bad

  • No Instant Return
  • No Online Check-In
  • Limited Roadside Assistance

Instant Return

According to their policies, Enterprise does not offer any instant return services. Customers have to return their car or vehicle in person. This may mean waiting in line to return your car. Some major competitors of the same size offer instant return for general customers and others offer instant return through their membership rewards program. Enterprise, being the largest rental car company to date, would do well to offer this option to remain competitive.

Online Check-In

Enterprise does not offer an online check-in option. However, at an airport, customers have the option of returning their car after business hours. If a customer has to return their car before or after business hours, each location has a set of procedures for dealing with after hour returns.

Roadside Assistance

Enterprise offers renters roadside assistance protection that covers flat tire, jump start, lockout service, fuel delivery, and key replacement. The downside is that Enterprise offers roadside assistance protection only at select locations.

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The Bottom Line

The Enterprise brand name alone makes it worthy of consideration, but their pickup/drop-off service for economy renters takes it above and beyond the competition. Their rental rates are average in the industry. Enterprise's availability and on-site fuel discount help to make using Enterprise more competitive. Customers are recommended to check Enterprise's website for any current deals that may be running, since they offer cheaper one-time-only rates. Overall, Enterprise is a viable rental option.

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Star Rating

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4.3

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450 Reviews

Review Breakdown

5 grade

57%

4 grade

30%

3 grade

4%

2 grade

2%

1 grade

6%

Sentiment Criteria

Value

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Quality

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Service

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Trustworthiness

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Earl Land Camden, ME

you guys need to start taking debit cards becaue i went to go rent a van from you guys and was told I cant get it because I had a debit card. A debit card is the same as a credit card it comes right out of your account. thank you Earl Land

11 years ago

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Lauryn Parent Salt Lake City, UT

My insurance paid for a rental after I was in an accident - they told me that my insurance did not have rental insurance coverage (they do) and that I should buy rental insurance with them in case something happens. I did pay for rental car insurance through them, and it was paid all upfront for the week I was going to have it. Unfortunately, it took longer than expected to fix my car and I ended up having the rental for about 2 weeks longer. They did not tell me that the insurance would continue for the other two weeks (I would have declined it because my regular insurance covers rental insurance), and that the amount I paid upfront was only covering the first couple days. A couple days after I returned the car, I got a charge for over $900. I called enterprise and they said "well, the insurance costs build up over time." I was unnecessarily charged and not notified until after the fact.

4 years ago

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NAPOLEON ADVINCULA Santa Clara, CA

The last 2x i tried to rent a car at Enterprise, El Camino Real and Maria at Sunnyvale, Ca., they tried to give me a just returned car fm a customer, never been cleaned. I mean, I'm paying the right amount and they're giving me this vehicle. i turned it down.

11 years ago

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Simone Harris

There have been multiple occasions where this company has either not had cars available or the incorrect car upon arrival. Though they have attempted to rectify the problem it has occurred at different times in different branches.

5 years ago

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Suzanna Wootton Springville, UT

I used Expedia to book a trip with my husband for our honeymoon and the titles of their “deals” are very misleading. We thought we were staying at an all inclusive resort, because the title said “all inclusive”. Unfortunately we found out once we arrived, that we had to pay for all our food. This was very frustrating because we didn’t plan on doing that. Enterprise wasn’t helpful and they didn’t work with us.

8 years ago Edited September 14, 2021

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Sadie Scoville Salt Lake City, UT

Me and my family rented a car from Enterprise a few years ago and we were sitting in the building for more than an hour, because we couldn't get a car for some reason. Lousy customer service and it took way too long.

4 years ago Edited February 28, 2022

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Kori Travis Tallahassee, FL

I waited a really long time waiting to get help from one of their representatives. Those who were in the building would keep saying "someone would be right with you" every time they passed by instead of helping me themselves

5 years ago

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Jones House Publishing

Not good. They kept giving me little cars and both cars had something wrong with them, contending that they were the only one's available.

8 years ago

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Msdaisy70 Clarksburg, MD

Their slogan is “We’ll pick you up”. They just don’t tell you they bring you back to the local office where you wait another 20 to 40 minutes to get your rental car.

5 years ago

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Tilda Saint George, UT

So over priced! They over charge for everything, and cars half the time are dirty.

8 years ago

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Heather Chen Ithaca, NY

I can't believe you have to have a credit card to get a car

5 years ago