Too Faced

• Products Not Tested on Animals 
• Quality Products with Wide Selection and Availability
• Top Selling Products for More Than 10 Years
• Transparent with Customer Reviews Online

Products Not Tested on Animals

Products made by Too Faced are not tested on animals. Too Faced is one of the cosmetics brands that cares about being cruelty-free, which appeals to customers who shop according to their heart, not only the wallet. 

Quality Products with Wide Selection and Availability

Customers will find a wide variety of cosmetics including eyeshadows, foundation, mascara, bronzers, and many others. The packaging is bright, fun, and engaging, and Too Faced has achieved a retail presence both online and in stores like Ulta, Sephora, and others. The instructions and design of the cosmetics are cheeky and modern, and will appeal to a certain personality and age demographic, particularly the young adult/teen segment.

Top Selling Products for More Than 10 Years

Too Faced has a historic winning record of creating products that customers love. For example, the company’s Better Than Sex Mascara, Born This Way Foundation, Chocolate Matte Bronzer, and Melted Lipsticks have been top sellers for more than 10 years. This is a solid product line.

Transparent with Customer Reviews Online

As is common in the cosmetics industry, Too Faced provides a level of transparency to customers by allowing product reviews directly on the company’s website. This means that customers can hold Too Faced accountable, and also champion various products that are loved.

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• Mid-to-High Price Range for the Value
• Customer Complaints Include Shipping Delays, Lack of Response, Damaged Items
• Comparable Products Can Be Found for Less 

Mid-to-High Price Range for the Value

Too Faced products are typically in the mid to high price range. Eyeshadow palettes range from $20–$50, foundation is $40, and the best-selling mascara is $26. In comparison, drug store prices can range from $4–$12 for eyeshadow, $6–$15 for foundation, and $5–$15 for mascara. Higher-end brands can easily surpass Too Faced’s price range, but perhaps with marginally better quality.

Too Faced has a long history of producing reputable, best-selling products for customers keen on higher quality. 

Customer Complaints Include Shipping Delays, Lack of Response, Damaged Items

Customers have expressed complaints about receiving damaged products, not receiving a full refund, and having trouble contacting customer service. There have also been repeated complaints of delays in shipping and lack of response from customer service. Alienating customers by failing to meet their needs in a timely manner, especially in the social media age where poor reviews can go viral, is an issue for any brand. This is an area where Too Faced could invest in improving.

Comparable Products Can Be Found for Less 

Similar products can be found for a better price. For example, home-based beauty brand Seint can provide a full-face package for between $100–$200, whereas with Too Faced, foundation alone starts at $40. Too Faced is probably not for the ultra cost-conscious consumer, unless you simply want to invest in one or two higher quality items.