Sally Beauty Supply

Author: Kaitlyn Short

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The Good

• Over 9,000 Products
• Major Brands
• Online and In-Store

Sally Beauty Supply offers over 9,000 beauty products for hair, skin and nails from some of the most trusted names in beauty. Some of the major brands that Sally Beauty Supply offers include Paul Mitchell, Sebastian, Clairol, Conair and Wella. Users can shop the following product categories on the website: hair, makeup, nails, skincare, spa & beauty, salon equipment and accessories. Both online and in-store customers can save money through Sally Beauty Supply's three clubs. Sally Beauty Supply Club members receive discounted member pricing on every non-sale item and receive 15% off rewards if they spend $25.00 per month. This membership costs $5 per year. Licensed beauty professionals or salon owners can sign up for the Pro Preferred Card and beauty school students can sign up for the Beauty Student Savings Card, both of which give eligible members access to exclusive discounts and email offers. There is a free newsletter available customers who prefer not to join the club or sign up for a discount card. The newsletter features beauty news and special promotional offers. Customers are only asked to supply their name and email address to start receiving the newsletters. In the header of the Sally Beauty Supply site, there is an 866-number that users can use Monday-Friday 8am-6pm CST to contact the customer service department. There is also a Customer Service link in the footer of the site which has FAQs, shopping help and general company information.

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The Bad

• No Free Membership
• Discount Requirements
• No Mobile App

Sally Beauty Supply is the only makeup store we reviewed that doesn't offer a free membership to its loyalty program. In addition, customers can only take advantage of the 15% off rewards if they spend at least $25.00 in a month, whereas other makeup stores simply provide discounts after a specific number of points have been accumulated over time. Although Sally Beauty Supply offers a thorough selection of hair and nail products, the makeup selection is minimal compared to other makeup stores we reviewed. Sally Beauty Supply doesn't offer some of the most popular makeup brands like L'Oreal, Urban Decay, M.A.C. or CoverGirl. Customers who are seeking specific brands or a larger variety of makeup products to choose from may prefer a larger makeup retailer like ULTA or Sephora. Unlike many of their competitors, Sally Beauty Supply Supply does not have a mobile app. However, the website is optimized for mobile browsing, so the lack of an app may only be an issue for users who were hoping to use additional tools and features that apps like L'Oreal's offer.

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The Bottom Line

For customers who regularly spend at least $25.00 per month on beauty products, the Sally Beauty Supply Club will save them money. However, the minimal selection of major makeup brands may make it difficult for customers who have something specific in mind to find what they're looking for.