CleverBridge
Is This Your Business?Author: Kalicia Bateman
LAST UPDATED: June 27th, 2019
CleverBridge is an e-commerce company that was founded in 2005. The management team with the company, according to their website, has decades of e-commerce experience, delivering the best e-commerce product for their customers. They provide e-commerce technology and consulting services for hundreds of enterprise-level software and cloud companies. CleverBridge stands out in the industry because most of their business customers sell digital products. From their website, we can tell that CleverBridge has been very active on the global marketplace. They recently won a Top 100 award from Red Herring in Europe and also sell many of their e-commerce solutions to European customers. Also, a lot of big names, like Dell, use CleverBridge to sell digital products.
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The Good
- Opportunities for merchandising
- Mobile management testing/optimization
- Commerce assistant
- Powerful payment methods
- Subscription management potentials
- API and third-party integrations
- Turnaround time
- Developer portal
Opportunities for Merchandising
As part of their merchandising solution, we found that CleverBridge includes the following features:- Promotions and Discounts: You can make promotions on your e-store for new product launches, holidays, and during marketing campaigns.
- In-App Purchases: When using CleverBridge's solutions, your customers can buy a "better" version of your product, unlocking more sales opportunities for your business.
- Responsive Design: Each e-store built by CleverBridge features responsive design, creating a beautifully streamlined online shopping experience, whether your customers are using a computer or a smart device.
Mobile Management and Testing/Optimization
On CleverBridge's website, we saw some mobile management capabilities demonstrated on a smart tablet. The multivariate testing tool (MVT) can be used to optimize your e-store. You can use this tool to manage your cart configurations, messaging, pricing, and marketing campaigns. We didn't see a tool demonstrated on other companies within the industry.Commerce Assistant
This is the "base camp" for your e-store. It has a sleek UI and powerful functionality. Here, you will create new products, manage your prices, offer promotions, edit your customer subscriptions, and more. Here, you will find a simulator that lets you test page layouts and let you bulk manage your promotions for key customer segments. This application gives you powerful control over your e-store, letting you sell products and create incentive for returning customers.Powerful Payment Methods
With CleverBridge, you don't need to worry about whether or not they can handle your payment method. We found more than 40 different PCI compliant payment methods. These include all the standard credit cards, traditional payment methods, country-specific credit cards, and more. CleverBridge even supports standard B2B payment methods, such as invoices and purchase orders.Subscription Management Potentials
One of the nice things about subscription management with CleverBridge is that this e-platform helps you keep your best customers. Your business can get customers with your freemium downloads and provide promotions for license changes with customers. Essentially, CleverBridge gives your digital customers the ability to scale up or down as they please.API and Third-Party Integrations
With CleverBridge's years of technical expertise and a full set of APIs, their e-commerce solutions can work with your existing CRM, ERP, analytics setup, email platform, and other applications.Turnaround Time
One of the big concerns we had with large enterprise-level e-commerce providers is that the turnaround time is rather slow. With Hybris, it takes 3-4 months to get your e-store up and running. On their website, CleverBridge says that they can get your store up and running in just a few weeks.Developer Portal
We found that the development portal with CleverBridge had a lot of different explanations for further enhancing your business website. All the code examples needed to update your e-store are provided on the CleverBridge development portal.The Bad
- Lack of pricing information
- Managing digital products
Lack of Pricing Information
With Oracle, we did find a complete pricing list for the various e-commerce solutions that they offer. However, with CleverBridge, the only pricing information that we could find was a call-to-action to get a quote.Managing Digital Products
With some of the e-commerce platforms out there that support digital products, we saw the ability to control certain aspects of the product:- The length of time a customer could access a digital product.
- Access to upgrades and later versions of a digital product.
- Control of freemium versions of a product.
The Bottom Line
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