4.3
6.1
Overall Score
Author: Kalicia Bateman
Old Navy was founded in 1994 in San Francisco and is part of the Gap Inc family of companies. The company was started as a way for Gap, Inc to capture a lower budget market. Other companies in the family of brands include Gap, Banana Republic, Athleta, and Hill City. After a few rebrandings, Old Navy is now a one-stop family clothing shop with affordable but stylish apparel, bringing in the most revenue of all the Gap Inc companies with a loyal customer base.
Loyal Old Navy customers rave about the company’s line of workout clothing, as well as its school uniform options for children. Our reviewers claim that the quality and fit of these items rival those of much higher-priced brands. Customers especially appreciate the savings on children’s uniform items, considering that those items must be replaced often as children grow.
Old Navy has more than 1,000 retail locations, as well as an easy-to-navigate website that allows customers to purchase from the other Gap brands at the same time and pay all at once. Old Navy also has a robust app that allows you to shop and choose to ship or pick up items at your local store, as well as store your receipts and your credit card information.
Our reviewers love Old Navy’s affordable prices. The company caters to customers who love a good deal, and Old Navy delivers. Loyal customers who return often will benefit from the Old Navy Cash program, where customers receive store credit for a purchase at a later date, usually within the next month. Customers who purchase items that go on sale shortly after don’t have to worry about buyer’s remorse. The company offers a one-time price adjustment within 14 days of purchase.
Old Navy offers frequent sales and markdowns and is known for seasonal sales such as Black Friday, including doorbusters. Clearance items are regularly reduced, offering out of season or surplus items from prices starting at .99 cents, and many basic items such as jeans are frequently marked down 50 percent (in the $15–$20 range).
Old Navy offers a wide variety of basics, including styles, colors, and fabrics that complement each other and comprise wardrobe staples. Customers appreciate the brand’s established line of plus size women's clothing. Shoppers can find clothing designed to fit both tall and petite frames. Jeans and pants are available in slim or curvy fit to appeal to customers with a variety of shapes.
Old Navy offers a 45-day return policy. Some frustrated customers do not feel this is enough time, especially because other stores such as Walmart or Target offer 90-day terms. Also, if you don’t have a receipt or items lack tags, customers only get store credit and at the sale price if the item has been marked down.
Although this policy is problematic to some customers, other clothing retailers like Ross have similar policies, so it isn’t out of line with industry precedents. To mitigate issues with returns, customers can link in store receipts to the mobile app to avoid any reduction in return value.
Several one-star and two-star reviews mentioned that customers were disappointed with the quality of some Old Navy products. Customers mentioned issues with fabric pilling and rapid deterioration of the items during initial use and wash. It’s possible that the company’s dedication to a low-price point may mean sacrificing quality of materials. Customers who appreciate the company’s brand can look for higher quality items — at higher-price points — at the Gap and Banana Republic, both of which are part of the brand family.
Old Navy is one of the best options for family apparel. The brand offers an impressive selection of products at low prices. There is something for everyone in the family, and many shoppers enjoy purchasing matching or coordinating outfits for multiple family members for special occasions such as Christmas pajamas, holiday outfits, and family pictures. The company has excellent options for school uniforms, workout apparel, jeans, and plus size clothing.
For the best deals, take advantage of the company’s frequent sales and promotions. Customers should also pay attention to the return policy and option for one-time price adjustments. If you are looking to invest in quality pieces that will be in your wardrobe for years, you may want to look at the Old Navy’s higher-end family of brands, including Banana Republic. But if you’re looking for a great price on wardrobe basics, you definitely want to take a look at Old Navy.
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