Gap is an internationally known clothing brand with headquarters in New York, London, Shanghai, Tokyo, and San Francisco. The brand started as a jeans company founded by Don and Doris Fisher, and has now grown into a clothing company with over 1,400 locations in over 40 countries.

In addition to physical locations, the brand has a large online store. This option is ideal for shoppers not wanting or unable to visit a physical location. Plus, often the online store has deals not available in store.

Gap is known for its classic style, excellent customer service, and frequent discounts and deals.

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The Good

Wide Selection Available
Accurate Sizing
Frequent Discounts
Great Customer Service

Wide Selection Available

Gap is an established clothing brand with hundreds of different clothing items available for all age ranges and stages of life. The categories listed on its website include New + Now, Gifts, Masks, Jeans, Women, Maternity, Men, Teen, Girls, Boys, Toddler, Baby, and Sale.

Within these categories, you can find options for tops, pants, accessories, formal wear, footwear, and more. This variety makes Gap a one-stop shop for all your clothing and outfitting needs.

Accurate Sizing

Many customers are extremely pleased with their online shopping experience with Gap, and say that the sizes fit how they want them to and aren’t misleading.

Frequent Discounts

Gap often offers discounts or other promotions throughout the year, and some of these are specific to online shoppers. This is a great option for customers on a budget, as they can often find deals and discounts to get the same quality of clothes for less money than they would normally have to pay.

Great Customer Service

Gap has an extensive customer service department and generous return policy. For clothes ordered online, customers have 45 days to return them (in their original condition). Items can be shipped back or returned in store for a full refund. Some customers have commented that Gap has one of the best return policies around.

Customers are also able to track their online orders and receive updates in the form of text or email about when their products are scheduled to be delivered. Every step of the online shopping experience is meant to be straightforward and simple for the customer.

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The Bad

Lack of Variety
Low Quality Materials

Lack of Variety

Some customers have complained that Gap’s product line doesn’t have a lot of variety and that its choices are limited. A lot of the clothes look basically the same, and this can be a disadvantage to people looking to expand the variety in their wardrobe.

Low Quality Materials

Some reviewers talk about how Gap’s shirts or other clothing items start to thread out after a year and aren’t durable. Others mention that the clothes never look or fit the same after being washed.

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The Bottom Line

Gap has been around for more than 50 years and has a proven track record of producing affordable and quality clothing. While some customers have complaints about the brand, the overall sentiment is very positive, and we recommend Gap to anyone looking for good clothes and accessories for the whole family.

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User Reviews

Star Rating

4.3

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162 Reviews

Review Breakdown

5 grade

48%

4 grade

38%

3 grade

11%

2 grade

1 grade

Sentiment Criteria

Value

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Quality

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Service

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Trustworthiness

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Cassidy Gundersen Orem, UT

I never used to shop at Gap because I felt that their prices were too high. However, as I have gotten older I have come to appreciate the quality! Gap’s prices may be high- but its because they have a nice product that will last you a long time. They are now one of my favorite places to shop.

8 years ago

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Nicole Jones Riverton, UT

I love shopping at Gap.com for my family. They offer high quality, affordable clothes for the entire family, which makes shopping very efficient and simple. Being I am on a budget, I am glad they offer coupons on a regular basis so I can utilize them when I shop. I also love earning and using my Gap Cash! and they're always delivered within the timeframe provided. And if I've ever had to return or exchange anything, the process is super simple. Old Navy's quality, pricing and customer service just can't be beat.

6 years ago

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kristin Gneiting Pleasant Grove, UT

Gap is a great store and it is even better online for your clothing needs! I like it because the coupons you need are always conveniently placed at the bottom. You just have to tap what coupon you want for shipping, or using gap cash, or just the online code for that week. Its so great and the shipping comes so quick. I have never had an issue getting my clothes on time.

7 years ago

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MattB American Fork, UT

I shop for pants often through Gap’s website. Because I am tall and thin it’s difficult for me to find pants in the size I need - especially in stores. Gap online always has. The size I need in a variety of options and at affordable prices.

6 years ago

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Shauna Horne American Fork, UT

I really like the quality of the hoodies and sweaters they sell at the Gap. They are very soft and hold up over time. My daughter bought some of their sleepwear and the fabric is so soft and comfortable. I've always been very happy with the clothing we have purchased at the Gap.

6 years ago

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Eddie Rios Ogden, UT

Gap is very trendy and happening for clothing. Their website makes it super convenient for online shopping. They have a huge variety, and plenty of options for my whole family. Quick checkouts and fast shipping also help the convenience.

6 years ago

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Reckholdt Draper, UT

I love their kids selection on clothes. Especially the boys. I can always find a good deal on pants for my son. I feel like their quality is great and my son doesn’t get holes in the knees of his pants as much. I wish they had a better selection for toddlers.

6 years ago

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Erin Farnsworth Pleasant Grove, UT

Can be overpriced but lasts a long time. Definitely worth it. I am 6 feet tall and have to buy long pants, and almost every pant I own so from gap. They got amazing are cute and last a long time. My favorite pair I’ve had for 6 years finally got a hole in the knee and I wear them A LOT. I will be getting a new pair from them.

6 years ago

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ave Pleasant Grove, UT

I love shopping at Gap. I always go to Gap and go straight to the clearance rack. Last week I found a really good quality jean skirt for only $8. I wear it all the time! Everytime I go shopping at Gap I find something I love!

7 years ago

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Whitney Stanko Smithfield, UT

This store is so cute! The little boy I nanny, I get all of his clothes from here. He’s 5 so he’s always playing and on his knees and getting dirty. The clothing holds up well and washes great. Super cute styles! Also the clothing for adults is always so cute and great quality as well! I love gap and highly recommend it for anyone

7 years ago

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susie Kaysville, UT

gap is one of me and my moms favorite places to shop especially online. we always find literally the cutest cloths for not very expensive. and pretty affordable for most people. we have been shopping at gap for years and years now.

7 years ago

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Beth Farmer Pleasant Grove, UT

Gap has really cute kid clothes. Their normal prices are ridiculous but when they go 40% or 50% off their clothes are normal priced. Really good quality clothes that last. You can normally get free shipping every so often during their big sales.

7 years ago

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Camilla Lundberg Mapleton, UT

i absolutely love shopping at gap they have the best good quality clothes and i love the workout clothes specifically and im so glad i signed up for a gap credit card to get points! i love gap and i love their customer service

7 years ago

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Janie Dennis Tallahassee, FL

I actually like GAP. It isn't my favorite store but there are some nice things to pick out of. The staff is usually happy to help you pick something out.

6 years ago

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Zabsanti Slidell, LA

I have been a paying costumer for over ten years. Much of what I used to wear was from gap and the quality made it last for years. Amazing brands at a good price

6 years ago

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Allison Campbell Jackson, MS

GAP has good quality and reasonable priced clothing. Their clothes seem to fit me pretty well and I'm a cruvey person. It's hard to.find stuff that fits me well.

6 years ago

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Matthew Hall Jackson, MS

Clothing fits well on plus sized people. This is definitely a bramd that is inclusive for all sizes! The clothing is also very reasonably priced for the quality.

6 years ago

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Jennifer Anderson

Great. Quality cute clothes for a good price. I buy toddler girl & boy clothes for my grandkids & they are darling. I love the soft fabrics, great basics & fun colors.

7 years ago

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Hannah Pleasant Grove, UT

I really love Gap. Their styles are airy, clean, and casual - just pretty! They are a go-to in my book. I've always had great experiences with customer service, as well.

8 years ago

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Myken American Fork, UT

I’ve been shopping at the Gap for as long as I can remember. I feel like sometimes they’re overpriced but when they have sales I’m able to get great quality clothing at affordable prices.

6 years ago

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Logan Hudson Norcross, GA

Gap has been a store of choice for many years. There are options for all ages in clothing and they are not expensive. I can always find something that fits my style with the aid of the employees.

6 years ago

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cb Thibodaux, LA

Their clothing has majority improved in terms of trends and quality in the past couple of years. Clothes are very comfortable and all at a cheap price. Shirts always fit to size and are soft.

6 years ago

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Kaitlyn Rios Ogden, UT

Gap online shopping has always been great for back to school clothes shopping. They have tons of brands and styles and they are very trendy and modern. They make shopping easy and fun as the website is easy to use.

6 years ago

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Poundesk Saratoga Springs, UT

GAP was our all time favorite clothing store for our kids clothes. They have the best quality and awesome service. The only problem is that they've closed stores and most shopping has to be done online with them now.

6 years ago

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PessoaJ Salt Lake City, UT

Gap is one of my go-to shopping places for me kids. They have cute styles that are affordable during their online deals. I do feel that quality has gone down in the last few years though.

6 years ago

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Jeremy Brown Riverton, UT

Gap has great prices for all the clothes they sell. They have the clothes in all different sizes. The customer service is great. I love shopping there because it has so many of my favorite things.

6 years ago

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Aliza Henline Provo, UT

Shopping on gap.com is ADDICTING. There are so many good deals for things on sale, and I love how the photography is so clear and simple. Always buying jeans every season and they last YEARRSSS. Thank you Gap!!

7 years ago

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Jami Howell Farmington, UT

best jeans I own. they have so many different fits, there is something for every body type, I love how they wash, keep their color and don't fade. my favorite type is the best girlfriend fits in black

7 years ago

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Jaime American Fork, UT

Gap is one of our go-to stores when school shopping. I can always find great items for my elementary-aged kids. I also shop there for myself and have since I was a teenager. Love the Gap!

7 years ago

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stevey shumway Midvale, UT

I would highly recommend for anyone to shop at GAP. They have very trendy and cute clothes for great prices. I love their jeans!

6 years ago

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Nicole Sohm Herriman, UT

I shop for so many of my workout clothes from GAP. You get the same quality as the really expensive workout brands for half the cost!

6 years ago

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Morganwhiting Salt Lake City, UT

Great quality items. I tried getting backpacks from another store this year and by Christmas they were broken. Guess I should have gotten them from gap.

6 years ago

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Shannon B Salt Lake City, UT

Gap is a shopping staple for me! They always have great classic as well as trendy pieces and they frequently have great sales that make their clothing affordable for me.

6 years ago

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Kathryn Robinson Riverton, UT

Gap has stylish clothing options that are high quality. They are higher priced than Old Navy (owned by the same parent company), so I usually shop at Old Navy.

6 years ago

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Anonymous

So we recently had our local store close. Sad however since I love there fall sweaters and every year I buy a new one the online option is our next bet. Love the quality.

7 years ago

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Breanne Stanko Logan, UT

I love Gap! Such great clothing. Super cute clothing and great prices. Just like sister store Old Navy. A little more expensive. Good customer service.

7 years ago

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Joanna Hester Gilbert, AZ

My son is tall and muscular and we have a hard time finding jeans that fit it. I was able to find the perfect jeans from Gap.com and for a reasonable price.

8 years ago

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Erin Rhoton Pleasant Grove, UT

Gap has cute, trendy clothes at solid prices. They have great "staple" clothing that lasts for years. I just bought a jean jacket from there and I absolutely love it!

8 years ago

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Mandi Smith American Fork, UT

Gap has the best selection out there! They have amazing good quality jeans that are not over priced at all.

6 years ago

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Jackson Barousse Thibodaux, LA

Very great those on a budget. Gap Cash allows you to get amazing deals on great clothing! I love the shirts here especially.

6 years ago

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JamieD Saratoga Springs, UT

My favorite place to do Black Friday shopping for my family. They offer regular discount codes and have a great return policy

6 years ago

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Hallieford West Valley City, UT

Gap is great for shopping for the whole family. I have always received the correct order and love the quality of gap clothing.

6 years ago

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AmyConder22 Eagle Mountain, UT

I have ordered from gap and it’s always a good place for cute clothes. Both gap and gap kids have amazing quality clothes.

6 years ago

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Lindsey Newman American Fork, UT

I love Gap! The prices are great and affordable and the clothes are cute and classic. I love earning gap cash and incentives!

6 years ago

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Michelle Schow Saratoga Springs, UT

Gap is my go-to-store if I want something fashionable and high quality. They have good customer service and their clothes last a long time.

6 years ago

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Taylee Warner Nampa, ID

I will always be a diehard Gap fan. I love their clothing styles and the quality. You really get what you pay for and it’s so nice.

6 years ago

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Michelle W Coraopolis, PA

The Gap gets me every time! The website for their clothing is so modern, and easy to use. It makes me want to buy everything!

6 years ago

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Amy Boren American Fork, UT

Great selection and I love how they display their clothes on the web site. Cute clothes and so easy to navigate the web site.

7 years ago

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bailey jo Orem, UT

always buy my jeans from gap- love the quality and they have so many styles- you will find something that fits your shape and size.

7 years ago

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Chloe Adams Morgan, UT

Gap needs more sizes in jeans but besides that I love the store. Great return policy, fast delivery, and easy people to work with.

7 years ago