Gap is an internationally known clothing brand with headquarters in New York, London, Shanghai, Tokyo, and San Francisco. The brand started as a jeans company founded by Don and Doris Fisher, and has now grown into a clothing company with over 1,400 locations in over 40 countries.

In addition to physical locations, the brand has a large online store. This option is ideal for shoppers not wanting or unable to visit a physical location. Plus, often the online store has deals not available in store.

Gap is known for its classic style, excellent customer service, and frequent discounts and deals.

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The Good

Wide Selection Available
Accurate Sizing
Frequent Discounts
Great Customer Service

Wide Selection Available

Gap is an established clothing brand with hundreds of different clothing items available for all age ranges and stages of life. The categories listed on its website include New + Now, Gifts, Masks, Jeans, Women, Maternity, Men, Teen, Girls, Boys, Toddler, Baby, and Sale.

Within these categories, you can find options for tops, pants, accessories, formal wear, footwear, and more. This variety makes Gap a one-stop shop for all your clothing and outfitting needs.

Accurate Sizing

Many customers are extremely pleased with their online shopping experience with Gap, and say that the sizes fit how they want them to and aren’t misleading.

Frequent Discounts

Gap often offers discounts or other promotions throughout the year, and some of these are specific to online shoppers. This is a great option for customers on a budget, as they can often find deals and discounts to get the same quality of clothes for less money than they would normally have to pay.

Great Customer Service

Gap has an extensive customer service department and generous return policy. For clothes ordered online, customers have 45 days to return them (in their original condition). Items can be shipped back or returned in store for a full refund. Some customers have commented that Gap has one of the best return policies around.

Customers are also able to track their online orders and receive updates in the form of text or email about when their products are scheduled to be delivered. Every step of the online shopping experience is meant to be straightforward and simple for the customer.

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The Bad

Lack of Variety
Low Quality Materials

Lack of Variety

Some customers have complained that Gap’s product line doesn’t have a lot of variety and that its choices are limited. A lot of the clothes look basically the same, and this can be a disadvantage to people looking to expand the variety in their wardrobe.

Low Quality Materials

Some reviewers talk about how Gap’s shirts or other clothing items start to thread out after a year and aren’t durable. Others mention that the clothes never look or fit the same after being washed.

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The Bottom Line

Gap has been around for more than 50 years and has a proven track record of producing affordable and quality clothing. While some customers have complaints about the brand, the overall sentiment is very positive, and we recommend Gap to anyone looking for good clothes and accessories for the whole family.

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User Reviews

Star Rating

4.3

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162 Reviews

Review Breakdown

5 grade

48%

4 grade

38%

3 grade

11%

2 grade

1 grade

Sentiment Criteria

Value

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Quality

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Service

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Martha Woodward Charlotte, NC

Gap has pretty nice clothing. Unfortunately their prices are fairly high unless the items are either on sale or on clearance. You can however get some great buys if you catch them at the right time and their items are good quality.

4 years ago

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Kimmi Riverton, UT

The quality of the clothing here is great. I love that items last more then one season before they wear out, even for the kids. I don't have much time to shop so I love that I can look online before walking into the store and know exactly what I want to try on.

6 years ago

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Katelyn Empey Logan, UT

I really like Gap. They have a great return policy and their outlet store is awesome as well. I like the style and the mix between nice outfits to work outs. I love their store fronts. They are always nicely put together and have good displays.

8 years ago

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Janessa Herriman, UT

Great quality clothes, but prices are extremely steep. Definitely buy when there is a good sale, so you get the best value on their clothes. Easy to use website and easy to search for exactly what you are looking for or browse by size so you don't end up seeing something you like just to find out they don't have your size. Great kid clothes too that are stylish and higher quality. I have found the kids clothes run big on sizes. Easy to return any clothes that don't fit right or you don't like.

7 years ago

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Lily Grant Lehi, UT

Gap provided my family with amazing close to start the year off right. My family absolutely loved all of the outfits that we bought from gap. There was not a long line at Gap because the employees were so fast at checkout.

6 years ago

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Nishita McLean, VA

Grew up wearing Gap clothes, now my niece is growing up wearing them. We spent $50 during our last visit there and walked out with 2 jeans for a toddler. Little expensive but good quality.

7 years ago

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Shari Evers Lehi, UT

I really want to shop Gap but for the longest time their tops just wouldn’t fit. I’m so glad they made more sizes available in tall. It opens up more clothing options for me!

8 years ago

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take7 Sandy, UT

Love the gap, but sometimes I feel I can get the same styles and quality at Old Navy or other stores for cheaper. Still if it's something I really like I will find deals for it or just buy it. Quality stuff too. Wish shipping options were cheaper and more availability for site to store.

6 years ago

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Kelcee Young Pleasant Grove, UT

For the most part I like the clothes gap sells!! I sometimes think that there teen section can have some clothes that can be a little out of date!! But overall I love the clothes gap sells and how amazing all their employees are!!!

7 years ago

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Audrey Mitchell Managua, MN

Gap has great clothes for children that have lasted over the years. Also they have reasonably priced belts that are great quality and dont tear easily

6 years ago

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Amelia Gibson South Jordan, UT

Gap is great because they have super cute clothes and affordable prices. I love going there because they have so many fun options and great customer service.

8 years ago

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Sanetta Rigby Riverton, UT

I like Gap's clothing selection. The clothing is good quality and you can find some great discounted items on their sales rack. The seems to be competitive price wise with other clothing retailer.

6 years ago

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Sara Lageman Lageman

Gap has nice clothes that are reasonably priced as well. I try and go in a store every chance I get. there is not one too close so it is a special reason when I get to shop there.

6 years ago

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Terra Stanko Hyrum, UT

In between Old Navy and Banana Republic, both sister stores. Not as expensive as Banana Republic but more expensive then Old Navy. Just same clothing but super good quality. Lots of good clothing for little kids as well.

7 years ago

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Haley Baldwin

Gap is great. Their website is pretty easy to use but I’ve found a lot of times they don’t have what I’m looking for. Their products are pretty good quality, but this wouldn’t be my first shopping stop.

7 years ago

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Rylie Crandall Draper, UT

I like how Gap caters to all ages and people. Everyone in my family has been able to find things that enjoy here no matter their age. I would recommend this company to large families

7 years ago

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Jocelyn E Lehi, UT

I think Gap is a great store that has great clothes, but there are less expensive places to shop with the same great quality.

8 years ago

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Nana Asiata Herriman, UT

The quality is great and so is the staff that work there. The price can be a little high at time but the return policy is great.

8 years ago

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Laura Herriman, UT

I like the quality but the store is really expensive. The store usually have plenty of sizes, which is nice. The kids clothes are also really cute.

8 years ago

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Hayley Lambdin Orem, UT

Gap is fantastic! Awesome sale rack and great clothing. They have really nice customer service representatives as well and a great return policy.

8 years ago

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Elizabeth Klemm Tallahassee, FL

When I was a young child my family always bought me Gap clothing for my birthday and Christmas. I used to love being able to mix and match all my different clothes.

6 years ago

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Alex Shirley Pleasant Grove, UT

Gap is a great clothing store. It can sometimes be expensive. But, if you are signed up for their rewards program you can obtain many great deals and rewards.

6 years ago

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Alyssa Boren American Fork, UT

Great prices for great quality clothes! The clothes they sell are cute and cheaper than other stores. The employees are always kind with returning things.

7 years ago

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Brooklyn May Logan, UT

Lots of clothing just like sister stores Old Navy and Banana Republic. Great cloths for kids as well. Very durable clothing and pricing is not bad at all!!

7 years ago

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Maryn skinner Gilbert, AZ

I ordered some new outfits and love them! Shipping was late and took longer then expected but other than that I had no problems. Will order here again

7 years ago

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Marissa Redwood Falls, MN

I like Gap for tried and true basics. They usually have a decent deal going on online, which is always helpful, as sometimes their clothing can be a bit pricey.

7 years ago

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Nicole LeBaron Provo, UT

I really like Gap. I find solid wardrobe pieces that go with lots of my outfits like cardigans, jackets, jeans, etc. The clothes last a long time too!

7 years ago

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BLF Pleasant Grove, UT

The clothes at Gap are very standard in style but are made of great quality material. The sizing is a little different than other brands, so size down.

7 years ago

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Tom Pleasant Grove, UT

I have bought many things at the GAP over the years and the website is just as easy. They have a great selection of clothes for the entire family and at a great price.

8 years ago

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Dylan Findlay South Jordan, UT

Gap clothing is trendy and wears well. It is a little more pricey that what I like but I love their jeans

8 years ago

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Amelia Burkinshaw South Jordan, UT

Gap has a lot of cute clothes I got overalls and I love them I have worn them for 2 years now and they are still intact.

6 years ago

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Amanda Montebello, CA

I purchased jeans from Gap a few times online when they weren’t available in the store. My opine shopping experience with Gap was average.

6 years ago

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Bryndie Managua, MN

Good quality clothing items. Some feel kind of outdated from today’s fashion trends, but it’s a good place especially for children’s clothing.

6 years ago

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Cam McClellan Draper, UT

I have found some good sales on Gap Chino pants. They look great and are perfect for me for business casual at my office.

6 years ago

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Cooper Thompson Pleasant Grove, UT

Gap has a great variety of clothing and the service in the stores are just so good they are all so nice and everything is clean in the stores

6 years ago

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Kaydence Bonino Riverton, UT

I buy a lot of my clothes on gap. I especially love there athletic line. I'm only 5'2" and I love that they offer petite for us short people.

6 years ago

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Tony Riverton, UT

Really happy with the jeans we've purchased from Gap. Store always has a good selection, and unlike Old Navy, clothes are true to size!

6 years ago

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Tracy Hill Draper, UT

I love this clothing website because there are clothes for all types of body shapes and stages of life. I love shopping here for my family

7 years ago

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zoe American Fork, UT

gap has so many cute clothes for everyone! the costumer service is easy to work with.

6 years ago

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Kaitlyn McBride Midvale, UT

Usually very impressed by the style of these products however quality is inconsistent

6 years ago

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Maryann Renteria (Mckrae) Riverton, UT

Gap has the best baby clothes. Especially little girl clothes. They are soft, and great quality and I love them!

6 years ago

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Randi Nelson Managua, MN

Gap is budget friendly when looking for clothes for the entire family. They are great quality and cute!

6 years ago

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David T Draper, UT

Gap is so easy to shop online for. They have great products that they will ship directly to your home.

6 years ago

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Nathan D. Warrendale, PA

The Gap is a staple for finding sweaters, hoodies, comfy clothes and even dressier wardrobe options.

6 years ago

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Campbell Blair Phoenix, AZ

It is pretty expensive here but it looks good and professional. I think that there are good options.

7 years ago

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Christina Kaysville, UT

Good quality clothing for a pretty good price. Sales are great though! Locations are getting harder to find.

7 years ago

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Avery Fowler Pleasant Grove, UT

Love all the sales they always have. There stores are all so oraganized and clothes are very good prices.

8 years ago Edited September 14, 2021

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Stevie American Fork, UT

Good quality! Love their kids clothes, Gap body and work out line.

8 years ago

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Hunter Brister Norcross, GA

Gap has fancy clothing. Some of it can be expensive, but still has high quality.

6 years ago

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Adria Riverton, UT

Best clothes to start or expand your wardrobe. Love the jeans. So many sizes and fits!

6 years ago